The New “Management” Model that Built Brent Faiyaz’s 8-Figure Business ft. Ty Baisden #262

Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business.

Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done the right way) set all of it up for success.

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00:00 Intro
02:13 Meet Ty Baisden + Why They Rewrote the 20% Model
04:34 “Treat It Like a Business” (Employee #2 → Equity Mindset)
06:42 How the 50/50 Partnership Actually Works (2 Contracts + Creative Control)
09:08 Sign Yourself + Protect Your IP (Paperwork, Due Diligence, Loans)
15:02 Professionalism + Leverage (Emails, Domains, Being Taken Seriously)
17:47 When Equity Makes Sense (And When It Doesn’t)
20:13 Manager vs Operator (What Operators Actually Do)
25:49 Vesting + “Handshake” Trust (How to Structure It Safely)
30:02 $100M by 2030 + Holding Company Thinking (Verticals, Optionality)
36:14 Streaming → Direct-to-Consumer + Building Superfans
43:15 Clean Growth Only (No Fake Streams) + Indie vs Unsigned
47:42 AI, Tech Moats, and the Future of Managers
54:11 Brent’s Independence Story (Almost Signing → COVID → TikTok)
1:00:07 Culture Playbook Vol. 2 + Lessons / Timeline
1:07:16 Reinvesting + Advances (How They Funded Growth)
1:15:23 Scarcity Marketing + The “Digital Moat” Strategy
1:28:15 Rapid Fire Rampage ft. Ty Baisden