We Graded 12 Music Marketing Strategies (What Actually Works in 2026) #256

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. 

The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.

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0:00 Intro
1:18 #12 Playlisting campaigns
4:11 #11 Signing with a label
8:01 #10 PR / press runs
11:59 #9 Radio + DJs (FM / clubs / regional)
15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode)
18:55 #7 Influencer marketing / creator seeding (UGC)
24:31 #6 Paid ads (Meta / TikTok / YouTube)
30:09 #5 Clip flooding / account network strategy
35:03 #4 Audience swapping (collabs / features / remixes)
41:10 #3 Relationship marketing (DMs + IRL)
45:05 #2 Organic short-form content
48:02 #1 Search-driven long-form (YouTube / podcasting)