Why Nobody Stops Scrolling When You Post Your Music on Reels, Shorts, and TikTok #271

Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet.

In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give their songs context before people scroll away. Grab our free 456 Viral Text Hooks for Musicians here: https://onemoretime.fm/456hooks

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00:00 Why your music gets scrolled past
01:35 Matt Hansen’s text hook strategy
03:44 Why text hooks give songs context
06:05 Stop posting “out now”
07:23 Your content is going to strangers
10:36 Biggest text hook mistakes
15:54 The 12 types of text hooks
28:36 Artists using text hooks well
31:25 Free 456 Text Hooks for Musicians
33:39 The 10 Hook Challenge