What we're building

This episode introduces Detail and Subwave, two products built to solve the friction in video creation and distribution. Detail is a video creation app for iPhone, iPad, and Mac that includes features like an adaptive teleprompter, multi-camera recording, and AI auto-editing. Recently selected by Apple for the Best of App Store awards, Detail helps creators go from idea to polished video in minutes. Subwave extends that vision by eliminating the chaotic post-production workflow. Instead of managing multiple platforms, formats, and distribution channels, creators simply record and publish. Subwave automatically generates full episodes, vertical clips, written articles, audio versions, and newsletters from a single recording. The platform is built on principles of human-centric discovery over algorithmic manipulation, with a transparent business model where creators keep 90-95% of subscription revenue. Additionally, 30% of Subwave ownership is reserved for creators through the Subwave Collective, allowing contributors to earn equity based on their audience and consistency. Published on Subwave https://subwave.app/@paul/post/from-idea-to-published-video-in-minutes