2. How AI is changing ad agencies & the creative process

Ad agencies have always had to be ahead of their curve. They need to predict what clients need tomorrow. But AI has the potential to change everything about their workflows, business models, and value. We speak with JP Holecka, CEO of POWERSHIFTER, to find out how agencies will need to adapt. He's spent the last year training agencies on GenAI capabilities, as well as pushing the limits of the tools in his own projects.