Product Therapy

In this episode, Christian Idiodi sits down with SVPG founder Marty Cagan to explore how AI is changing product teams. They dive into the relevant context from tech history, what they’re seeing in the industry today, and where they think things could go next.

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Today’s discussion unpacks:

• How AI could slash delivery workload and shrink team headcount

• Product skills that are growing in importance

• The challenges AI won’t solve

• How product management, engineering, and design are changing

• Marty’s biggest hopes and concerns for the future

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References:

• AI Engineering by Chip Huyen: https://www.oreilly.com/library/view/ai-engineering/9781098166298/

• The End of Programming as We Know It by Tim O’Reilly: https://www.oreilly.com/radar/the-end-of-programming-as-we-know-it/

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SVPG blog posts on AI and Product:

• A Vision For Product Teams by Marty Cagan: https://www.svpg.com/a-vision-for-product-teams/

• AI Product Management 2 Years In: https://www.svpg.com/ai-product-management-2-years-in/

• INSPIRED in the Generative AI Era by Marty Cagan: https://www.svpg.com/inspired-in-the-generative-ai-era/

• Product, Design and AI by Marty Cagan and Bob Baxley: https://www.svpg.com/product-design-and-ai/

• Team Autonomy and AI by Marty Cagan: https://www.svpg.com/team-autonomy-and-ai/

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Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

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Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Marty Cagan:

LinkedIn: https://www.linkedin.com/in/cagan/

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Timestamps:

(00:00) Intro

(00:17) Some caveats

(05:42) How AI will impact product’s four key challenges

(11:36) Discovery vs delivery: How AI flips the balance

(15:03) Why product management will become more difficult and more essential

(20:37) New must-have skills

(25:50) The role of design

(28:37) How AI changes product leadership

(32:07) Remote work: Can AI tools rebuild collaboration & trust?

(37:45) What excites and worries Marty about AI’s impact

(42:28) Direct advice for product leaders

(44:00) Where to learn more from SVPG

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:

Production by

⁠supermix.io

In this episode, Christian Idiodi welcomes back SVPG partner Martina Lauchengco to coach decision making. They break down what good decision making looks like in empowered teams and common mistakes that hold people back. Learn how to harness data, gut instinct, and contextual information to make better decisions.

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Today’s discussion unpacks:

• The role of gut instinct

• Where AI can and can’t aid decision making 

• Being data-informed, not data-driven 

• The shortcomings of decision frameworks 

• The link between strategy, priorities, and decisions 

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References:

• Product Sense Demystified by Marty Cagan: https://www.svpg.com/product-sense/

• Amazon's “Disagree and Commit” principle: https://www.youtube.com/watch?v=BtjBkf8qDW4&ab_channel=InsideAmazon

• Garbage Can Model: https://en.wikipedia.org/wiki/Garbage_can_model 

• Consensus vs Collaboration by Marty Cagan: https://www.svpg.com/consensus-vs-collaboration/ 

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Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

–

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Martina Lauchengco:

• LinkedIn: https://www.linkedin.com/in/martinalauchengco/

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Timestamps:

(00:00) Intro

(00:29)  What defines a "good decision"?

(05:50) The role of frameworks in decision making 

(07:45) Collaboration vs consensus

(15:37) The role of gut feel

(22:04) How to identify dogmatic or stubborn thinking

(25:06)  Why you shouldn't delegate decision making to AI

(29:27) The link between strategy, priorities, and decisions 

(31:53) Where to learn more from SVPG 

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by ⁠supermix.io

In this episode, Christian Idiodi is joined by SVPG partner Lea Hickman to break down what it really takes for organizations to navigate change effectively. From shifting mindsets to avoiding common leadership traps, this conversation dives into the human side of transformation—and how to lead through it.

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Today’s discussion unpacks:

• Why change is about mindset not just process 

• The biggest anti-pattern in change management 

• How to decide between incremental change and a “big bang” approach

• What makes change so hard (and how to make it easier)

• The key role of trust, communication, and proving early success

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References:

• Start with Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

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Where to find SVPG:

• SVPG’s newest book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: ⁠https://www.svpg.com/articles/

• Workshops: ⁠https://www.svpg.com/⁠

• Videos: ⁠https://www.svpg.com/videos/

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Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Lea Hickman:

LinkedIn: https://www.linkedin.com/in/leahickman/

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Timestamps 

(00:00) Intro

(00:33) Why change is hard(04:59) The biggest anti-pattern in change management

(06:35) Big bang vs. incremental change

(10:45) Harnessing the "why" behind change

(14:40) How to build a compelling case for change

(17:27) The silent resistance of middle management

(18:41) The power of pilot teams

(22:46) Measuring success of organizational change

(24:56) Advice for individual contributors reacting to change

(28:48) How leaders can catalyze change

(30:09) Outro 

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by supermix.io

In this episode, Christian Idiodi sits down with SVPG partner Chris Jones to unpack some of the most misunderstood ideas in product. Learn how to move beyond surface-level thinking and refine the mindsets, dynamics, and team structures required for exceptional product work.

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Today’s discussion unpacks:

• Why the best product ideas often come from engineers

• What people get wrong about the role of design

• The hidden cost of hiring for domain expertise

• Why product managers shouldn’t give customers exactly what they ask for

• What “true collaboration” looks like in great product teams

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References:

• Shreyas Doshi on domain dogma

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Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
  

• Other books: https://www.svpg.com/books/
  

• Articles: https://www.svpg.com/articles/
  

• Workshops: https://www.svpg.com/
  

• Videos: https://www.svpg.com/videos/

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Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Chris Jones:

• LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/

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Timestamps:

(00:00) Why product managers shouldn’t own the “what” alone

(03:40) True collaboration starts in the “huddle”

(06:08) Why the best product ideas often come from engineers

(07:35) Debunking the “design is downstream” myth

(09:55) Design as a discovery role

(13:07) Why domain expertise can lead to domain dogma

(15:57) Learning the domain on the job

(18:46) Why customers don’t always know what they want

(22:10) Managing feature requests and “specials”

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by ⁠supermix.io

In this episode, Christian Idiodi sits down with author and leadership coach Kate Leto to explore the power of emotional intelligence (EQ) in product management. They break down the critical human skills that set great product practitioners apart, and share tactics and strategies to develop them.

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Today’s discussion unpacks:

• The four key competencies of EQ

• How high EQ accelerates a product career

• Signs of weak EQ

• The critical “inner and outer games”

• Building EQ using the “self-awareness trilogy”

• Why EQ matters more than ever in the age of AI

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References:

• Dr Dan Siegel’s Hand Model of the Brain

• Emotional Self Control Probably Doesn't Mean What You Think

• Empathy is (an important) Part of Your Job as a Product Leader

• Hiring Product Managers: Using EQ to go beyond culture and skill

• What People (Still) Get Wrong About Emotional Intelligence

• What Got You Here Won’t Get You There

• What is Emotional Intelligence?

• Why Emotional Intelligence Is Important in Leadership

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Where to find SVPG:

• SVPG’s Newest Book: TRANSFORMED

• More SVPG Books & Resources: Books | Articles | Workshops | Videos

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Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Kate Leto:

• Books & insights: https://www.kateleto.com/books-and-insights

• LinkedIn: https://www.linkedin.com/in/kateleto/

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Timestamps:

(00:44) The four key competencies of EQ

(04:18) Signs of weak EQ

(08:01) Starting with self-awareness

(10:33) Managing emotions in the workplace

(14:28) The role of empathy in leadership

(17:03) The link between EQ and influence

(21:19) A simple daily reflection tactic

(24:18) How to use “trusted critics” for growth

(25:24) The value of observational feedback

(27:28) Why you need “growth partners”

(29:10) Why high EQ gives you an edge in the AI era

(31:37) Outro

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by ⁠supermix.io

In this episode, Christian Idiodi welcomes back Martina Lauchengco, partner at SVPG and author of “Loved”, to explore the realities of startups. They discuss common challenges and key lessons for startup founders, employees, and investors. Whether you're considering launching your own company or evaluating a job opportunity, this episode offers valuable guidance on understanding and navigating startups.

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Today’s discussion unpacks: 

• What startup success requires (far beyond a good idea)

• Cultural differences between startups and enterprises

• How to tell if you’re truly ready to start a company

• How to assess if a startup is worth joining

• The pros and cons of startup life

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References:

• Costanoa Ventures: https://costanoa.vc/

• MARKET Product Fit: Part 2 by Martina Lauchengco and Jim Wilson: https://costanoa.vc/market-product-fit-part-2/

• PMF is dead… it’s MARKET Product Fit by Martina Lauchengco and Jim Wilson: https://costanoa.vc/product-market-fit-pmf-is-dead-for-early-stage-startups-its-market-product-fit/

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Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Martina Lauchengco:

• LinkedIn: https://www.linkedin.com/in/martinalauchengco/

-

Timestamps:

(00:51) Signs you should start your own company

(2:26) A good idea is not enough 

(3:44) How to assess if you’re ready to work in startups 

(06:31) The extremely high quality bar for new products 

(09:44) Some traits of great founders

(12:25) Finding the right co-founder

(14:27) The first steps to take in a startup

(16:48) What startups should focus on 

(18:29) What's scary about startups

(20:44) The upsides of startup life

(22:01) What to look for in startup hire #1

(23:13) How to assess if a startup is worth joining 

(25:52) Startup culture vs enterprise culture

(27:17) Leading indicators of startup success vs failure

(29:30) Outro

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by ⁠supermix.io

In this episode, Christian Idiodi and fellow SVPG partner, Lea Hickman, discuss remote collaboration. They deconstruct the challenges remote work poses and actionable advice for overcoming them.

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Today’s discussion unpacks:

• Why remote collaboration is hard

• Common anti-patterns within remote teams

• The value of debate

• Why you should turn “self-view” off on video calls

• How to prioritize proximity between teams

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References:

• Discovery When Working Remotely by Marty Cagan: https://www.svpg.com/discovery-when-working-remotely/

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Where to find SVPG:

• SVPG’s newest book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: ⁠https://www.svpg.com/articles/

• Workshops: ⁠https://www.svpg.com/⁠

• Videos: ⁠https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Lea Hickman:

LinkedIn: https://www.linkedin.com/in/leahickman/

-

Timestamps:

(00:00) Intro

(00:36) The advantages of co-location

(04:03) Remote vs in-person tradeoffs

(06:33) How to prioritize proximity between teams

(10:22) The trap of false trust when working remotely

(12:14) The problem with collaborating over artifacts

(14:48) What collaboration really means

(16:59) The best collaboration tool

(19:54) The “always on” technique

(25:39) The value of debate within teams

(29:04) Collaborating across roles and functions

(33:02) The relationship between team structure, accountability, and blame games

(35:29) Incentivizing collaboration between leaders

(38:38) Outro

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:

Production by supermix.io

In this episode, Christian Idiodi sits down with SVPG founder Marty Cagan to discuss transformation politics. They break down the delicate organizational dynamics that emerge during product transformations, and practical strategies for navigating them.

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Today’s discussion unpacks:

• Common political dynamics within transformations

• The critical “results window”

• The role of champions and evangelists

• How to leverage pilot teams

• The behaviors that build vs lose trust

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References:

• Pilot Teams by Chris Jones: https://www.svpg.com/pilot-teams/

• The CSPO Pathology by Marty Cagan: https://www.svpg.com/the-cspo-pathology/

• Transformation as a Project by Marty Cagan: https://www.svpg.com/transformation-as-a-project/

• Transformation Politics by Marty Cagan: https://www.svpg.com/transformation-politics/

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Where to find SVPG:

• SVPG’s newest book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: ⁠https://www.svpg.com/articles/

• Workshops: ⁠https://www.svpg.com/⁠

• Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Marty Cagan:

• LinkedIn: https://www.linkedin.com/in/cagan

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Timestamps:

(00:00) Intro

(00:32) Why Marty became interested in this topic

(03:34) Common political dynamics within transformations

(05:54) Who you need to win over

(07:22) The power of pilot teams

(14:11) Utilizing champions

(18:08) Framing a transformation effort to the CEO

(25:00) Setting expectations around outcomes

(30:01) Where teams and leaders lose trust

(35:49) Balancing short-term maintenance with longer-term innovation

(38:45) The politics of picking problems

(42:59) Closing thoughts

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:

Production by supermix.io

In this episode, Christian Idiodi swaps from interviewer to interviewee. He breaks down his approach to employee onboarding, prompted by fellow SVPG partner, Chris Jones. Learn about the hidden dynamics in every employee onboarding, and Christian’s day-by-day guide for navigating them. Whether you are actively onboarding talent or need to re-onboard existing staff, this episode will help you set your team up for success.

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Today’s discussion unpacks:

Why onboarding time is a rare and precious resource

The hidden dynamics in every onboarding

How to enable trust between new and existing team members

A step-by-step guide to a new hire’s first weeks

Christian’s favorite tactics from years of onboardings

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References:

Coaching Tools - The One on One by Marty Cagan: https://www.svpg.com/coaching-tools-the-one-on-one/

New Employee Bootcamp by Christian Idiodi: https://www.svpg.com/new-employee-bootcamp/

Social Comparison Theory: https://dictionary.apa.org/social-comparison-theory

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Where to find SVPG:

SVPG’s newest book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

Other books: https://www.svpg.com/books/

Articles: ⁠https://www.svpg.com/articles/

Workshops: ⁠https://www.svpg.com/⁠

Videos: ⁠https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Chris Jones:

LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/

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Timestamps:

(00:00) Intro

(01:20) Why onboarding matters

(03:13) Trust dynamics with new hires

(06:57) Onboarding starts before day 1

(12:57) Framing onboarding

(18:07) Onboarding in cohorts

(21:44) Creating a safe initial environment

(23:07) Week 1

(25:39) Week 2

(27:58) Onboarding to a remote team

(31:32) Critical onboarding milestones

(35:22)  The first paycheck

(39:07) Creating public wins

(41:14) Closing thoughts

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:

Production by supermix.io

In this episode, Christian Idiodi sits down with SVPG founder Marty Cagan to discuss founder-style leadership. Building on themes from Paul Graham’s essay “Founder Mode,” Christian and Marty break down what effective product leadership looks like. Anyone can learn these skills through enough effort and care, whether they are a founder or not.

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Today’s discussion unpacks:

• Misconceptions about founder-style leadership

• Why you can’t be a good manager without being a good coach

• The line between founder-style leadership and micromanagement

• How to scale product sense

• Lessons from Apple, Google and Amazon’s leadership principles

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References:

• Amazon’s Leadership Principles: https://www.amazon.jobs/content/en/our-workplace/leadership-principles

• Apple’s Leadership Principles: https://www.apple.com/jobs/pdf/HBR_How_Apple_Is_Organized_For_Innovation-4.pdf

• Bill Campbell (Executive Coach): https://en.wikipedia.org/wiki/Bill_Campbell_(business_executive)

• Coaching Founder Mode by Marty Cagan: https://www.svpg.com/coaching-founder-mode/

• Founder Mode by Paul Graham https://paulgraham.com/foundermode.html

• Founder-Style Leadership by Marty Cagan: https://www.svpg.com/founder-style-leadership/

• Google’s Leadership Principles: https://www.geeknack.com/2020/07/31/google-leadership-principles-at-a-glance/

• Mike Fisher (CEO of MyFitnessPal): https://www.linkedin.com/in/mike-fisher-3317a8/

• Pilot Teams by Chris Jones: https://www.svpg.com/pilot-teams/

• Product Sense Demystified by Marty Cagan: https://www.svpg.com/product-sense-demystified/

• Steve Jobs on Professional Managers (1985): https://www.youtube.com/watch?v=bVKcxK_tVBM&ab_channel=ConsultingComedy

• The Coaching Mindset by Chris Jones: https://www.svpg.com/the-coaching-mindset/

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Where to find SVPG:

• SVPG’s newest book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: ⁠https://www.svpg.com/articles/

• Workshops: ⁠https://www.svpg.com/⁠

• Videos: ⁠https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Marty Cagan:

LinkedIn: https://www.linkedin.com/in/cagan/

-

Timestamps:

(00:00) Intro

(00:44) Initial reactions to "Founder Mode"

(03:46) "Better management" not "less management"

(06:18) Historical examples of founder-style leadership

(10:22) Founder-style leadership in startups

(14:44) Scaling product sense

(23:46) Europe's "People-Only Manager" trend

(26:34) The line between founder-style leadership and micromanagement

(33:00) Shifting a culture toward founder-style leadership

(37:06) Success stories: Apple and Amazon

(40:13) Closing thoughts

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:

Production by supermix.io

In this episode, Christian Idiodi and fellow SVPG partner, Chris Jones, discuss time management. Many people in product feel they work long hours yet can’t achieve their goals. They spend so much time in meetings and reacting to what is urgent that they struggle to make space for real product work. These problems can be rooted in team culture or individual skills and habits. Either way, with the right strategies, effective time management is possible. 

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In this discussion we unpack:

• Product-specific time management dynamics

• How to evaluate where your time really goes

• How to avoid the trap of the “urgent”

• The link between team culture and time management

• Actionable tips for reducing pointless meetings

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References:

• Amazon’s 6-page written memos: https://www.youtube.com/watch?v=V32wRmx7kE0&ab_channel=InsideAmazon

• Coaching Managing Time: https://www.svpg.com/coaching-managing-time/

• Eisenhower Matrix (urgency and importance): https://www.eisenhower.me/eisenhower-matrix/

• Parkinson’s Law: https://en.wikipedia.org/wiki/Parkinson%27s_law

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Where to find SVPG:

• SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Chris Jones:

• LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/

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Timestamps:

(02:22) The Eisenhower Matrix

(05:14) The link between team culture and time management 

(06:47) Causes and solutions for "too many meetings" 

(14:21) The Pie Chart Exercise

(17:39) Seven tips for better meetings

(21:12) The four types of meetings 

(27:10) Making time for discovery work

(30:47) Closing thoughts

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:

Production by supermix.io

In this episode, Christian Idiodi and fellow SVPG partner, Martina Lauchengco, discuss product marketing. Martina is a leading mind on the subject and the author of “Loved: How to Rethink Marketing for Tech Products.” Learn what product marketing is, how it fits with other functions, and why it ultimately matters.

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In this discussion we unpack:

• The fundamentals of product marketing

• Its interplay with product management, traditional marketing, and sales

• A real world success story

• Identifying a need for product marketing at your company
• The case for product marketing at your company

References:

• Costanoa Ventures: https://costanoa.vc/
• LOVED: How to Rethink Marketing for Tech Products, by Martina Lauchengco: https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/

Where to find SVPG:

• SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos/

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

Where to find Martina Lauchengco:

Timestamps:

[00:00:00] Intro

[00:01:37] Product marketing 101

[00:03:24] Which companies need product marketing?

[00:07:30] Structuring product marketing

[00:09:40] How product marketing differs from traditional marketing and sales 

[00:10:28] An example of successful product marketing

[00:14:46] Healthy collaboration between product marketing and product management

[00:18:57] How to do product marketing without product marketers

[00:20:52] Making the case for product marketing at your company

[00:24:03] Outro

-

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:

Production by supermix.io

In this episode, Christian Idiodi and fellow SVPG partner, Jon Moore, coach product career advice. In recent years, the level of interest, formality and resourcing around product careers has grown significantly. But there are still many misconceptions about the nature of the discipline, how to break into it, and how to progress in the field. Hear Christian and Jon’s candid thoughts on the different resources available, as well as practical advice for entering product and developing your career.

–

In this discussion we unpack:

• Approaching your career like a product
• The value of certifications vs self-education vs life experience
• The role of mentorship and coaches
• The importance of “human skills”
• What employers look for when hiring PMs

–

References:

• Kate Leto on “Human Skills”: https://www.kateleto.com/articles/human-skills-wheel

–

Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
• Other books: https://www.svpg.com/books/
• Articles: https://www.svpg.com/articles/
• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos/

–

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

–

Where to find Jon Moore:

• LinkedIn: https://www.linkedin.com/in/jonathonmoore/

–

Timestamps:

(00:00) Intro

(01:22) Jon's journey into product

(04:26) Common paths to becoming great at product

(08:50) Advice for people interested in a product career

(11:10) Are formal courses valuable?

(15:29) How John assesses early-career PMs

(17:52) The importance of "human skills”

(24:04) Make a product vision for your product career

(28:48) The importance of humility and patience

(32:18) What people forget about product roles

(36:34) Outro

–

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by supermix.io

In this episode, Christian Idiodi and fellow SVPG partner Lea Hickman go deep on stakeholder collaboration. They explain what a stakeholder is and exactly how to collaborate with them. Learn from real life examples and tactical advice for avoiding common pitfalls.

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In this discussion we unpack:

• A practical definition or “stakeholder”
• How they can be enablers rather than barriers
• The importance of being proactive
• Why one-on-ones are better than group meetings
• How to navigate stakeholder-driven roadmaps

-

References:

• SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
• Other books: https://www.svpg.com/books/
• Articles: https://www.svpg.com/articles/
• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos/

-

Where to find SVPG:

-

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Lea Hickman:

• LinkedIn: https://www.linkedin.com/in/leahickman/

-

Timestamps:

[00:01:15] Defining "stakeholder" (voice vs vote)

[00:04:12] Example of identifying and engaging stakeholders

[00:09:35] Example of stakeholders being enablers, not barriers

[00:11:01] The importance of being proactive

[00:13:21] Engaging via documents vs conversations

[00:16:13] Why one-on-ones are better than group meetings

[00:17:53] The value of engaging with the sales team

[00:19:43] Navigating stakeholder-driven roadmaps

[00:24:24] How to help stakeholders understand customer problems

[00:27:14] The rule of improv in stakeholder engagement

[00:28:23] Outro

-

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production: 
Production by supermix.io

In this episode, Christian Idiodi and fellow SVPG partner, Martina Lauchengco, go deep on all things feedback. They discuss why feedback matters, how to give and receive it well, and how best practices change at different levels of a team hierarchy. Hear real examples of feedback conversations and actionable frameworks, phrases and tactics that you can use today.

–

In this discussion we unpack:

• How to give feedback to leaders
• How leaders can facilitate feedback
• The time and place to give feedback
• Real life examples of feedback conversations
• Actionable frameworks, phrases and tactics

–

References:

• Costanoa Ventures: ⁠https://costanoa.vc/⁠
• Radical Candor: ⁠https://www.radicalcandor.com/⁠
• Martina’s version of the SHARED feedback model: ⁠https://www.linkedin.com/pulse/feedback-model-changed-my-life-martina-lauchengco-47o8c/⁠

–

Where to find SVPG:

• SVPG’s new book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/⁠
• Other books: ⁠https://www.svpg.com/books/⁠
• Articles: ⁠https://www.svpg.com/articles/⁠
• Workshops: ⁠https://www.svpg.com/⁠
• Videos: ⁠https://www.svpg.com/videos/⁠

–

Where to find Christian Idiodi:

• LinkedIn: ⁠https://www.linkedin.com/in/cidiodi/⁠

–

Where to find Martina Lauchengco:

• LinkedIn:⁠ https://www.linkedin.com/in/martinalauchengco/⁠

–

Timestamps:

[00:46] Why feedback matters

[02:55] What effective feedback sounds like

[08:32] Actionable phrases, tools and tactics

[11:56] How leaders can facilitate feedback

[14:27] How to give feedback to seniors

[18:57] The time and place to give feedback

[20:07] How to give positive feedback

[22:06] The coaching mindset

[26:21] Outro

–

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

–

Production:

Production by ⁠supermix.io

In this episode, Christian Idiodi and fellow SVPG partner, Chris Jones, discuss imposter syndrome. They explain what imposter syndrome looks like, the different things it can signal, and how to coach yourself and others through it. Hear real stories about experiencing imposter syndrome and the proven tactics to help you overcome it. 

-

In today’s discussion, we unpack:

• What imposter syndrome looks like
• Why it can be a useful signal
• Chris and Christian’s experiences with imposter syndrome
• How to coach others through imposter syndrome
• Why and how to ask others for help

-

References:

• Coaching Imposter Syndrome, SVPG blog post: https://www.svpg.com/coaching-imposter-syndrome
• Lea Hickman on Coaching Trust:https://podcasts.apple.com/nz/podcast/product-therapy/id1738373011?i=100065739482

-

Where to find SVPG:

• SVPG’s new book, TRANSFORMED: ⁠https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
• Other books: https://www.svpg.com/books/
• Articles: https://www.svpg.com/articles/
• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Chris Jones: 

• LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/

-

Timestamps:

(00:00) Intro

(00:48) What imposter syndrome looks and feels like

(03:17) What is imposter syndrome really telling you?

(04:15) How does it manifest?

(06:20) Christian’s experience with imposter syndrome

(10:02) Chris' experience with imposter syndrome

(13:40) How to coach others through imposter syndrome

(16:00) A hack for learning skills you're afraid of

(18:40) Managing imposter syndrome as a leader 

(21:42) Creating a culture of coaching

(27:15) Anxiety of anticipation > anxiety of reality

(28:05) Outro

-

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:
Production by supermix.io

In this episode, Christian Idiodi and fellow SVPG partner, Jon Moore, discuss ethics. They explain why good ethics is good business, who owns ethics in a company, and how to escalate ethical concerns. Hear real stories about complex ethical scenarios and practical advice for navigating these challenges in the workplace.

-

In today’s discussion, we unpack:

• The role of ethics in product development
• Who “owns” ethics at companies
• What to do when you notice something unethical
• The link between ethics, diversity and psychological safety
• The ethical landscape surrounding generative AI

-

References:

• Coaching Ethics: https://www.svpg.com/coaching-ethics/
• Radhika Dutt: https://www.linkedin.com/in/radhika-dutt/
• Rob Chestnut, ex-Chief Ethics Officer at Airbnb: https://www.linkedin.com/in/robchesnut/
• UK ministers considering ban on smartphone sales to under-16s: https://www.theguardian.com/technology/2024/apr/10/uk-ministers-considering-banning-sale-of-smartphones-to-under-16s

-

Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
• Other books: https://www.svpg.com/books/
• Articles: https://www.svpg.com/articles/
• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Jon:

• LinkedIn: https://www.linkedin.com/in/jonathonmoore

-

Timestamps:

[00:00:00] Intro

[00:01:11] The role of ethics in technology development

[00:05:00] Who owns ethical questions within companies?

[00:09:38] A challenging ethical scenario

[00:13:38] Why good ethics is good business

[00:18:56] The ethical landscape surrounding generative AI

[00:21:30] Who owns the ethical responsibility in AI?

[00:24:20] The importance of diversity

[00:26:51] Ethics reflection exercise

[00:27:52] Outro

-

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production:

Production by supermix.io

In this episode, Christian Idiodi and fellow SVPG Partner, Lea Hickman delve into the critical role of trust in empowered teams. They discuss why it's essential in product work, the complex dimensions of trust, and how you can help build and maintain trust in your own organization. Hear real stories and examples of being vulnerable, investing in relationships, and building an environment that sets product teams up for success.

-

In today’s discussion, we unpack:

• Why trust matters

• How to earn, build, and maintain trust

• The relationship between trust, vulnerability, making mistakes, and asking for help

• Trust dynamics with new hires

• How to break a culture of mistrust

-

Timestamps: 

[00:00:00] Intro

[00:01:07] Why trust matters

[00:03:40] Trust doesn't require friendship

[00:05:03] Building trust is leadership work

[00:06:21] The many dimensions of trust

[00:09:23] How vulnerability builds trust

[00:12:57] The delicate trust dynamics involved with new hires

[00:19:04] How to break a cycle of mistrust

[00:21:33] Trust is a two-way street

[00:23:06] The importance of a shared vision

[00:26:04] Building trust requires courage

[00:29:14] Outro

-

References:

Christian’s onboarding programme: https://www.svpg.com/new-employee-bootcamp/

Servant leadership: https://en.wikipedia.org/wiki/Servant_leadership

-

Where to find SVPG:

SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/-

Other books: https://www.svpg.com/books/

Articles: https://www.svpg.com/articles/

Workshops: https://www.svpg.com/

Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Lea Hickman:

LinkedIn: https://www.linkedin.com/in/leahickman/

-

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

-

Production: 

Production by supermix.io

In this episode, Marty and Christian discuss product sense. Product sense is one of the most valuable traits for anyone in product. It makes someone a prime candidate for promotion, and considerably improves job satisfaction. However, while many people recognize the value of product sense, too many uphold a misconception that it is a trait you have to be born with. In fact, product sense is something you can develop by embracing the right mindsets and putting in the effort to make the most of the resources around you.

-

In today’s discussion, we unpack all things product sense:

• What it is and why it matters
• The misconception that product sense is a gift you have to be born with
• How anyone can develop product sense
• The characteristics and attitudes required to develop product sense
• The rich resources available across your customers, colleagues, and industry
• Actionable tactics for developing product sense

-

Timestamps:

[00:00:00] Intro

[00:00:36] Defining product sense

[00:02:55] Spotting product sense

[00:05:48] Humility

[00:09:44] Curiosity

[00:10:11] Empathy

[00:14:05] How Marty built and builds his product sense

[00:17:20] Why domain expertise is a double-edged sword

[00:20:59] How to develop the foundations of product sense

[00:23:01] Resources within your company that will help build product sense

[00:24:48] Finding the "smartest person at the company”

[00:28:11] How biographies can build product sense

[00:29:55] Outro

-

References:

• Build, by Tony Fadell: https://www.amazon.com.au/Build-Unorthodox-Guide-Making-Things/dp/0063046067
• Lincoln, by David Herbert Donald: https://www.amazon.com.au/Lincoln-David-Herbert-Donald/dp/068482535X/ref=sr_1_6
• Product Sense Demystified: https://www.svpg.com/product-sense-demystified/
• Steve Jobs, by Walter Isaacson: https://www.amazon.com.au/Steve-Jobs-Walter-Isaacson/dp/1451648537

-

Where to find SVPG:

SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

Other books: https://www.svpg.com/books/

Articles: https://www.svpg.com/articles/

Workshops: https://www.svpg.com/

Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Marty Cagan:

LinkedIn: https://www.linkedin.com/in/cagan/

-

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals.  See https://findahelpline.com/

In this episode, Marty and Christian discuss the mindset behind strong product teams. While there are plenty of resources around the skills used on such teams, there is a lack of resources around the attitudes underpinning their success. If you are “stuck in a feature team” these concepts will feel especially unfamiliar. However, SVPG has collected a series of case studies proving that these mindset shifts can drive outcomes across a range of industries and geographies. 

-

• In today’s discussion, we unpack:
• Why ideas are only 10% of product work
• Why cross-functional skills are critical
• Steve Jobs’ take on product discovery and collaboration
• The necessity of friction when collaborating
• The value of involving engineers in discovery
• How to handle disagreements
• How to win the hearts and minds of your team

-

Timestamps:

[00:00:00] Episode Intro

[00:01:30] Steve Jobs on Product Discovery 

[00:02:49] Reaction to Steve Jobs on Product Discovery

[00:06:55] How ICs can advocate for a better product model

[00:09:14] Problem discovery versus solution discovery

[00:13:43] The role of enabling technology 

[00:14:35] Why cross-functional skills are critical 

[00:19:55] Steve Jobs on Collaboration 

[00:21:35] The necessity of friction when collaborating

[00:25:30] The importance of psychological safety and diversity of views

[00:30:55] Why outsourced engineering doesn't work

[00:34:00] The value of involving engineers in discovery

[00:36:11] How to handle disagreements

[00:39:30] Dealing with ego in disagreements

[00:41:00] The definition of “stakeholders” and advice for engaging with them 

[00:45:13] How to win the hearts and minds of your team 

[00:48:50] Response to: "But my company can’t do this!” 

[00:52:23] Where to find SVPG resources

[00:52:34] About SVPG’s new book: Transformed

[00:54:02] Disclaimer

-

References:

• Amazon’s PRFAQ: https://www.svpg.com/example-prfaq/

• Einstein quote about problem solving: https://www.goodreads.com/quotes/60780-if-i-had-an-hour-to-solve-a-problem-i-
• Google’s research on effective teams: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/five-dynamics-effective-team
• President Kennedy’s challenge for NASA: https://www.youtube.com/watch?v=GmN1wO_24Ao&ab_channel=NASAVideo

• Steve Jobs, The Lost Interview: https://tv.apple.com/us/movie/steve-jobs-the-lost-interview/umc.cmc.493j4pff9l0e7b6lbca47x2j8
  

-

Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

-

Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

-

Where to find Marty Cagan:

• LinkedIn: https://www.linkedin.com/in/cagan/

-

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals.  See: https://findahelpline.com/