Storytelling in Product Management

There are few things more important in product management than communication. Product is an inherently cross-functional discipline that requires product teams to constantly communicate about all aspects of the product, the customer, the workstreams ongoing within the org. Effective communication is bedrock to success. One aspect of communication - and connecting with audiences - is storytelling. Storytelling is a powerful tool in a product manager’s toolbox.

Colleen Graneto, Product Manager at Airbnb and product coach and instructor, joins to podcast to share insights on how to improve our storytelling skills and use stories to engage internal partners and communicate the customer narrative.

Colleen shares wonderful examples and resources including Airbnb's ‘Snow White’ Storyboards - video 1 - article 1 - article 2.

Learn more at ProductVoices.com.