Behind the Screens: Cloud, Cache, and Code Powering the Dealership Experience (feat. Todd Katcher)

In this conversation, Todd Katcher describes Digital Dealership System as a digital signage and reporting solution built on the Zoney platform, combining cloud management with local media playback. Manufacturer assets, curated entertainment, and dealership-specific promotions form distinct content layers distributed to Windows-based media players. By downloading content locally instead of continuously streaming it, the system maintains playback during internet outages, although updates require connectivity. Integrations with dealer management systems (DMS) and customer relationship management (CRM) tools support employee leaderboards, operational reporting, and vehicle service status displays. The architecture serves two audiences: staff tracking sales and service performance, and customers viewing information and promotions. QR codes extend the shared-screen experience to personal devices, enabling individual interactions such as inventory searches while providing measurable engagement signals.