Selling the Unsellable: Sales Lessons from a Founder Who’s Done It Twice (feat. Viktor Popovic)

Insights from a Snowpal Podcast conversation between Krish Palaniappan and Viktor Popovics, co-founder and president of Avendo

Viktor Popovics has closed two very different kinds of impossible sales. The first was convincing an old-school pressure washer manufacturer, in 2003, that people would actually buy heavy equipment over the internet. The second, twenty years later, is convincing payment processors to compete against each other in real time for the same merchant. Between those two sales sits a masterclass in what it actually takes to sell something the market isn’t ready to buy.