I Styled Millionaires for 15 Years. Money Didn’t Help.

One client owned 3,000 items. Another had a refrigerated vault for coats she never wore. A third had a helicopter in her yard and asked me for a discount.

For 15 years, I worked as a luxury personal shopper in Moscow and Milan: closed-store VIP appointments, €20,000 shopping days, couture archives worth more than apartments. These are stories I’ve never shared publicly before.

Every single one of these clients said the same thing: “I have nothing to wear.”

And then, just last month, a new client came to me with over 600 items — all fast fashion, all under €30 each — and the exact same problem.

This episode is about the most common myth I hear (“if only I had more money”) and what 15 years of working at both extremes taught me about the real relationship between money and style.

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