Supervox + other circle 006: Karl-Oskar Olsen

From Wood Wood to Pas Normal

Karl-Oskar joins us at other circle in Copenhagen to talk about his Swedish name, chosen after Max von Sydow’s character in Utvandrarna, his childhood between Sweden and Denmark, and how that connection still runs through his family.

He shares his path from graduating the Danish Royal Academy of Design in 2002 to co-founding Wood Wood as a creative platform blending street culture, graphics and global city influences, and later launching Pas Normal Studios to bring his cycling background into performance apparel.

He reflects on learning through mistakes, framing creativity, and building a company with clear roles alongside co-founder Peter. We also talk about balancing function with style, the brand’s distinctive color DNA, the realities of materials like GORE-TEX, why brands can’t “own” community, and the thinking behind collaborations like Pas Normal x Salomon.

Episode 006 is hosted by Richard Feigin