Beyond the Arena: Unlocking Digital Fandom with Trace CEO Tareq Nazlawy
In a world where fewer Gen-Z fans attend live events and most sports engagement happens on a device, how do rights holders truly understand their global fanbase?
This week, David Savage speaks with Tareq Nazlawy, Co-founder and CEO of Trace, a groundbreaking fan engagement and identity platform. Tareq reveals how Trace is solving the massive missed opportunity in sports fandom by allowing fans, no matter where they are, to digitally mark their commitment and build an identity that unlocks exclusive access to the best of the sport.
Discover how this digital layer of fandom offers richer, two-way experiences for fans and unprecedented measurability and emotional engagement for brands and rights holders. Learn why your jersey isn't enough, and how proving your dedication, like Tareq's seven years without missing an F1 race, is finally gaining the digital recognition it deserves.
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