Björn Ingmansson from Kognic: How to Run Global Enterprise Marketing Solo

Björn Ingmansson is Marketing Director at Kognic, a Gothenburg-based company building data tools for physical AI and self-driving vehicles, with customers across Europe, the US, and China. He's also the founder of The Froject, a community helping GTM teams get real value out of Claude.

In this episode, Björn walks us through how he single-handedly runs a global marketing function using Claude. He's built self-hosted websites, custom sales decks, localized pitches for enterprise accounts, and personalized landing pages, all in HTML via Claude, with no coding background whatsoever.

We talk about why context is everything, how he's cracking AEO for Chinese LLMs like Qwen and DeepSeek, and how he thinks about what to build vs. buy.

Plus: a Game Boy-based sales tool that might just be the most unexpected ABM tactic we've ever heard.

Links from this episode:

• The Froject: https://www.thefroject.com
• Tella (video tool): https://www.tella.com
• Vercel (website hosting): https://vercel.com
• Louise de Sadeleer (guest recommendation) on LinkedIn: https://www.linkedin.com/in/louise-de-sadeleer