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The AI Native Marketer
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Johanna Ydergård from Lovable: Why Buy When You Can Build?

37 min•6 februari 2026

In this episode of The AI Native Marketer, we are joined by Johanna Ydergård, currently at the AI-native startup Lovable and formerly the CMO at Detectify. Johanna takes us behind the scenes of how she transitioned a team of 15 down to 5 at Detectify while maintaining high-impact results by building a "human-in-the-center" automation map.


Tools mentioned:

  • Lovable: The platform Johanna currently uses to build internal tools and workflows.

  • Make.com: The glue used to connect various dots in her automation workflows.

  • Claude (specifically Opus 4.5): Johanna’s current favorite for high-quality writing and thought partnership.

  • Gemini: Used as a step-by-step guide for building complex automations.

  • Gong: For capturing the raw customer data needed for insight mining.

  • Linear: The product tracking system they use to visualize roadmaps.

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