
The Big Think Interview
Brad Stulberg: Getting 1% better every day is mathematically impossible. Do this instead
52 min•17 april 2026
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Most people chasing excellence are chasing the wrong thing entirely. Brad Stulberg argues that the 4am routines, optimization stacks, and recovery scores are just elaborate performance passed off as “excellence.”
Stulberg breaks down the biology, philosophy, and psychology behind genuine excellence and how to reach it.
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