Building a 70k+ subscriber newsletter by word of mouth ft. Rachel Meade Smith

Rachel Meade Smith is the founder of Words of Mouth, a weekly newsletter focused on finding meaningful work. In this episode, we discuss how she built and monetised a values-driven newsletter to 72,000 subscribers over 10 years without ever running a single ad.

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Rachel Meade Smith

Words of Mouth

Website

LinkedIn

Instagram 

Book

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Timestamps

00:00 Introducing Rachel Meade Smith and Words of Mouth

01:38 10 years of values based curation

07:17 Growing to 70k subscribers organically

13:03 72% open rate, 22% clickthrough rate

14:07 Monestizing while maintaining strong ethics

20:07 4 ways the newsletter is monetized

37:29 Developing beyond purely aggregation

43:21 The art of aggregation, curation, and editing

46:13 The process and expense of writing a book