From side hustle to 500K+ followers and a global business ft. Tom Fishburne

This week Francis is joined by Tom Fishburne, also known as The Marketoonist. Tom is a cartoonist and marketer who turned his satirical drawings about corporate life into a sustainable business that has brought him over 500,000+ across platforms. Read the newsletter: https://www.creatorspotlight.com/p/tom-fishburne __ RSVP to the Creator Business Summit: https://www.beehiiv.com/virtual-events/creator-business-summit __ Follow Tom LinkedIn: https://www.linkedin.com/in/tomfishburne/ Website: https://marketoonist.com Newsletter: https://marketoonist.beehiiv.com Instagram: https://www.instagram.com/marketoonist __ Links & References The Do Lecture: https://thedolectures.com/speakers/tom-fishburne/ __ Timestamps 00:00 Introducing Tom Fishburne, The Marketoonist 01:05 How to price your work online 08:49 Humor as a leadership skill 11:45 The world of content creation in the early 2000’s 15:05 It’s not the ink, it’s the think 21:05 The importance of mimicry in creative work 23:26 How to create a recognizable style 26:36 You must be an entrepreneur in the creator economy 30:41 Email, the most valuable platform 33:16 The best platform for audience engagement 38:32 Red flags for clients 43:17 Why you shouldn’t scale your business 44:37 How to nail speaking engagements 52:25 Structuring your day for optimal creativity 57:39 Focussing on sustainability, not growth