How a local newsletter became a $100k+ business ft. Marissa Lovell

Marissa Lovell is the founder and operator of From Boise, a local newsletter business generating over $100k in annual revenue. In this episode, she breaks down how she built it, what nearly made her quit, and the decisions that finally made it work.

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Marissa Lovell

LinkedIn

Twitter/X

From Boise

Francis Zierer

LinkedIn

Twitter/X

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Timestamps

00:00 Introducing Marissa from Boise

01:00 From nearly quitting to $100k+ revenue

06:18 The once-a-month growth strategy

09:34 Early stage experimentation

12:15 Accidentally growing a “personal brand”

17:56 Zero to 10k subscribers in one year

23:20 How big can a local newsletter be?

24:18 How to monetize a local newsletter

30:37 Investing in a website that feels right

33:27 Why a discount card for the community didn’t work

38:14 Connecting a community with dinner clubs

42:15 Building in public and empowering female entrepreneurs

46:58 Creating in way that suits you

52:35 Becoming a six-figure solopreneur

55:09 Doubling revenue for 2026