How LinkedIn Groups and Newsletters Power an Online Education Business

Natalie Peters is the founder and CEO of Sky Society, a community and career accelerator for women breaking into marketing. In this episode, Natalie breaks down how she grew Sky Society from two students to a waitlisted accelerator with over 100 students per cohort, why she built her entire content funnel around organic growth and personal brand, and how she structures admissions, pricing, and community to consistently get graduates hired.

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Sky Society

Natalie Peters

Timestamps
00:00 Introducing Natalie Peters
01:03 The value of hands-on marketing experience
03:55 Lessons learned in 5 years of founder experience
07:30 How to make a good education product
13:25 Business failures to learn from
16:23 The content funnel that drives a $1M+ business
23:58 Pricing an online educational product
32:25 The difficulties of growing an educational business
35:33 Driving growth through newsletter leads
40:34 Building a globally respected product

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