Inside the inbox of 40,000 engineering leaders ft. Suraj Kapoor

This week we're joined by Suraj Kapoor, the creator of Pointer, a 10 year old 40,000 subscriber newsletter curating articles for engineering leaders. Read the newsletter: https://www.creatorspotlight.com/p/suraj-kapoor __ Follow Suraj Pointer: https://www.pointer.io/ LinkedIn: https://www.linkedin.com/in/surajkapoor/ Twitter/X: https://x.com/surajkapoor __ Follow Francis LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer __ Timestamps 00:00 Introducing Suraj and Pointer 01:33 The art of curation 06:53 10 years and 40k subs later, what's changed? 08:44 Avoiding becoming a personal brand 13:35 The AI threat to curation 18:38 From side hustle to six figure business 24:25 Attracting premium advertisers 31:09 Building a high-value audience 35:29 reinvestment and experimentation 40:30 The 20 hour work week 42:39 Mastering your analytics 48:00 Identifying your most popular content 51:15 The biggest threat to aggregation content