The creator earning $200k+ posting on LinkedIn ft. Vin Matano

Vin Matano is a B2B influencer marketing agency owner and part-time creator who made $200K as a creator and $2.5M through his agency Creator Buzz in 2025. In this episode, we get into how he lands and keeps long-term brand deals, his LinkedIn content strategy, and how he built Creatorbuzz from zero to $2.5M in its first full year.

Read the newsletter: https://www.creatorspotlight.com/p/vin-matano 

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Vin Matano

LinkedIn

YouTube

Twitter/X

Instagram

Creatorbuzz

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Timestamps

00:00 Introducing Vin Matano

01:30 From $94k to $200k in one year

05:32 Getting brand deals and overdelivering

13:48 How many followers do you need for brand deals?

20:10 Partnering brands with creators

25:53 Making $2.5M in a year

28:50 The challenges of being a new founder

31:34 Getting leads with social media

37:24 The three types of LinkedIn posts to go viral

44:38 Debunking LinkedIn myths

49:25 The third generation of B2B marketing

54:12 Changing how success is measured