They have 2M+ followers, but they’re starting again ft. Martinez and Mu

Rob Martinez and Julian Mu are independent food creators with a combined 2.1 million followers across YouTube, Instagram, and TikTok, and co-hosts of the YouTube channel 'Martinez and Mu'. They discuss how they built their channels, how they make money as full-time creators, and the creative and business decisions behind launching a new show together.

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Martinez and Mu

• YouTube

• Rob's Instagram

• Julian's Instagram

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Timestamps 

00:00 Martinez and Mu's Feasting for Fifty
04:40 Doing food content differently
11:13 Guardrails that make the show better
15:25 Why start a new YouTube channel
21:07 The most important platforms right now
24:13 The revenue and costs of running a food channel
32:50 Collaborating through competition
35:30 When to kill a show
44:46 How your work changes through collaboration