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Three predictions for the creator economy in 2026 ft. Creator Spotlight Team

35 min•30 december 2025

This week, Francis is joined by the rest of the Creator Spotlight team — Assistant Editor Natalia and Podcast Producer Tom — to reflect on the biggest creator economy themes from a year of interviews and share their predictions for 2026

Francis Zierer

Twitter/X

Natalia Pérez-Gonzalez

Twitter

Tom McCloud

Twitter

Timestamps

00:00 Introducing Tom and Natalia

01:30 How to use serialized content in 2026

10:10 Changing our perspective of the creator economy

11:50 Our best piece of 2025

Our 2026 Predictions

15:13 Francis: In-person is the future

20:28 Tom: Podcasts are dying

27:30 Natalia: Short-term creator partnerships

Themes of 2025

29:10 Building strong parasocial connections

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