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The Digital Executive

Colin Coggins: The Future of Sales in the Age of AI | Ep 1251

29 min14 maj 2026

In this episode of The Digital Executive Podcast, Brian Thomas speaks with Colin Coggins about why the future of sales is more human—not less—in the age of AI. Colin, a Wall Street Journal bestselling author, adjunct professor at University of Southern California, and GM at Chegg Skills, shares how authenticity, curiosity, emotional intelligence, and communication are becoming the most valuable skills in modern business.

Drawing from his experience leading high-growth technology companies and teaching “sales mindset” to entrepreneurs, Colin challenges the traditional view of sales as persuasion. Instead, he explains why the best leaders, founders, and innovators succeed by building trust, embracing imperfection, and asking better questions. The conversation also explores workforce readiness, skills-based education, and how AI may become the first technology powerful enough to narrow—not widen—the opportunity gap. Colin outlines why durable human skills like adaptability, EQ, resilience, and storytelling will define success in the rapidly evolving AI-driven economy.

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