Billionaire Recession Advice: Sell to the Rich | Ep 489

“Rich people have the same problems that poor people do. They just want them solved differently.” Today, Alex (@AlexHormozi) talks about how raising your prices will actually benefit you more than you realize & the implications of raising your prices, the strategies on how you can sell to the rich, and ultimately know which type of customer you're trying to sell to in order to create a successful business!

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:54) - 5 things you should know about raising prices from a customer’s perspective

(7:53) - 5 significant things that will change once you raise your prices

(15:59) - Solving rich people's problems & using the value equation

(22:26) - Rich people will always look for the “best", not “best value”

(30:53) - When you sell to rich people, you get to charge rich people prices

(35:13) - A lot of people’s prices are a reflection of their value of themselves.

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