This is How You Build a Brand - Keynote Pt.2 | Ep 402

Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:25) - Two frame shifts: "Here's What I Did" vs. "Here's What I Should Do"

(5:59) - Niche-specific authority over generic

(13:46) - Gain authority by admitting limitations

(18:14) - Give away secrets, sell implementation for brand building

(21:51) - Talk about your specialty, unchallenged truth

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