Investment memo: "ChefPrep", The culinary marketplace, building the Amazon for food

Explore your curiosity about the exciting culinary marketplace they’re building, positioned as the amazon for food.

You’ll learn about the journeys of Joint CEO/Co-founders Elle Curan and Josh Abulafia to founding ChefPrep, initial proof points in the first 3 months, how food is disrupting e-commerce, What questions should a restaurant ask before partnering, and hear about their hiring plans over the next 12 months. 

Please enjoy! 

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Find out more about the ChefPrep at https://chefprep.com.au/

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TIMESTAMPS

02:02 - Elle’s journey to ChefPrep

06:19 - Being life and business partners

06:52 - Josh’s journey to ChefPrep

11:30 - Validating early proof points in ChefPrep

16:38 - The ChefPrep model and how it’s evolved

21:35 - Consumer behavior and range selection

27:52 - What questions should a restaurant ask before partnering?

31:46 - Managing volume vs quality when scaling

33:16 - Biggest learning to date

34:32 - Focuses on hiring over next 12 months

35:42 - How to consider the move from corporate to startups?