Investment memo: "Letter of Intent", How anonymity created a newsletter growth engine read by thousands daily!

Hear from Kal Jamshidi, founder of Letter of Intent -- the daily Australian business activity newsletter read by 6k subscribers. This conversation will take you inside: How and why Kal started this newsletter, being anonymous at the beginning, utilising the power of LinkedIn, Creating a habit for the readers and serving utility, defensibility, media trends and we end with some of your most requested community questions. 

Please enjoy exploring your curiosity as I did mine through this conversation!

***

TIMESTAMPS

—————

02:30 - Life before Letter of Intent

04:23 - How 6 years in San Fransisco was inspiration

06:57 - Building a habit for the consumer

09:52 - The growth engine of LinkedIn

11:04 - Anonymous marketing

14:05 - 5 hours each night

15:20 - Filtering news into 1 page

16:22 - Creating habits and serving utility

17:38 - Peleton and RM Williams

19:44 - Balancing gossip and facts

21:04 - The Aussie corporate

21:34 - Unique community

23:55 - Changing landscape in Media

28:28 - Community questions

***

Find out more about Curiosity Center at www.curiositycenter.xyz 

Find out more about Letter of Intent at https://www.letterofintent.com.au/

Share your feedback or questions directly with us at [email protected] or via Linkedin / Instagram