The Jasmine Star Show

I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.

In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.

We talk about:

• The assessment that rocked my leadership identity
• Emotional triggers sabotaging my growth
• Childhood coping becoming business habits
• The convo with Gary Vee that hit different
• Why “strong and self-reliant” can keep you stuck
• How to redefine what it means to lead powerfully

This isn’t just a business episode—it’s a permission slip to rise into the next version of you.

Click >>PLAY<< to hear all of this and:

[00:01] The assessment that exposed everything I’d been hiding as a leader

[06:00] My emotional triggers and how they showed up in business

[10:45] Uncovering the "if-then" agreements I didn’t know I made

[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust

[18:20] How this inner shift impacted my call with Gary Vee

[22:00] How to identify your needs as a leader and where they came from

[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant

[33:00] Why asking for help is the next level of leadership

[38:00] You can’t keep running on fumes. Here’s why the work matters

[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformation

Listen to Related Episodes:

• Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)
• How to Get Ahead of 99% of Business Owners
• 10 Ways To Avoid Getting Stuck in Business

Connect With Dr. Natasha Jordan:

Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.

🔗 Website: www.drnatashaj.com

📲 IG: @drnatasha.phd

💼 LinkedIn: Dr. Natasha Jordan

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode538

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”

Yeah. Me too.

This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we’re tackling something that every single entrepreneur deals with—Imposter Syndrome.

You know that voice—the one that says:

• You’re not good enough.
• Someone else is already doing it.
• What if you fail?
• Who do you think you are?

I’ve been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.

Instead of asking, “Who am I to…?”

I began asking, “Who am I not to?”

Let that sit for a moment.

👆 That right there became my daily reminder: I was born for this.

Not because I had all the answers, funding, experience, or confidence.

But because I was willing to show up, learn as I went, and take action even when I was terrified.

You’ll also hear me share:

• The weight of being a first-generation Latina entrepreneur
• What it felt like to wear “imposter syndrome” like a varsity jacket
• How being scared is actually a sign you’re doing something big
• Why confidence isn’t a prerequisite—it’s a result of consistent action

If you’ve ever doubted yourself, this is your pep talk in podcast form.

Let’s throw off the jacket of fear, stop waiting for permission, and remind ourselves that we were made for more.

Click play to hear all of this and:

[00:59] Why imposter syndrome hits harder than we expect—and how to define it in a way that resonates.

[02:24] My "varsity jacket" analogy that perfectly illustrates how imposter syndrome lingers.

[03:19] The mindset shift that changed everything: “Who am I not to do this?”

[03:39] Does confidence come naturally? Jasmine sets the record straight (and shares her hilarious “lawyer from birth” story).

[05:10] Why being scared doesn’t mean you’re not ready—it means you’re doing something meaningful.

[06:50] My advice for entrepreneurs still waiting to feel “ready.”

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode537

There’s something that feels almost criminal about saying no to a good opportunity, right?

It looks great on paper, it’s in alignment with your goals, the money is forecasted, the deliverables are clear, and you’ve even mentally committed to it… but something inside you says, “This isn’t it.”

That happened to me recently, and in this episode, I’m pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why.

Let me be clear: this wasn’t just any opportunity. It was one we’d already factored into our 2025 revenue plan. It was a perfect fit on paper, and I’d been expecting (and prepping for) the call for months.

But here’s the thing… when it came time to sign the dotted line, I couldn’t do it.

It made no logical sense. And my COO? She was stunned.

But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can’t articulate why.

So here’s what I did: I sat with that feeling, but I didn’t stop there. I forced myself to go find the facts to justify the feelings.

Because while I don’t believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision.

Inside this episode, I’ll walk you through:

• The opportunity I turned down and why it was so hard to say no
• The process I use to reverse-engineer my intuition into facts
• How I define “productive vs. busy” in my daily work life
• Why trusting yourself is the best business strategy you’ll ever invest in

If you’ve ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you.

Your goals don’t require you to say yes to everything.

Sometimes the most strategic move is walking away.

Click >>PLAY<< to hear all of this and:

[00:01] Why I turned down a forecasted, on-brand, high-revenue opportunity

[03:00] The conflict between logic and intuition—and how I handle it in business

[05:15] What intuition really is (spoiler: it’s your brain spotting patterns)

[06:45] The moment I knew something was “off” and how I investigated it

[08:30] How I flipped my gut instinct into data to justify my decision

[11:00] Why being productive doesn’t always mean being busy—and how to tell the difference

[12:15] The gift of saying no, and what it makes space for

Listen to Related Episodes:

• 10 Ways To Avoid Getting Stuck in Business
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode536

From bankruptcy to Buffalo Wild Wings to building a multi-million dollar paint party business—Heidi Easley’s story is one for the books. 🎨✨

In this episode, Heidi (artist, educator, author, and founder of Texas Art & Soul + 100K Creative) shares how she rebuilt her life from rock bottom by turning her creativity into cash. We dive into:

• The moment her business clicked (outside a Starbucks!)
• Scaling to 3,000+ online members from in-person parties
• Her surprising Facebook ad hack that changed everything
• How she leads with strategy, heart—and a spreadsheet!
• The lavender farm dream she and her husband brought to life

This convo is equal parts inspiration, business strategy, and soulful truth. If you’ve ever doubted your dream, Heidi’s story will remind you: you’re not done yet.

Click play to hear all of this and:

[00:02] From bankruptcy to painting surfboards: Heidi’s powerful backstory

[08:00] The paint party that changed everything: $50 to $4K in one night

[14:20] The business model: Memberships, courses, affiliates, and in-person events

[22:39] Strategic bets, paid ads, and scaling to her biggest launch ever

[28:00] How spreadsheets replaced stress: Leading with data, not drama

[30:40] Letting go of control: Building a team and stepping into CEO leadership

[36:32] Buying Whimsy Hollow: A lavender farm, a dream, and a new chapter

[41:23] Your dreams don’t die. They haunt you. Why Heidi wrote her book

[43:49] How to connect with Heidi and be part of her next big thing

Connect With Heidi Easley:

Heidi Easley is the founder of Texas Art & Soul, a multi-million dollar brand teaching artists and crafters how to make money hosting paint parties. She’s also the creator of 100K Creative, where she helps creatives scale their businesses online. After going bankrupt before 30, Heidi rebuilt her life and business one paintbrush at a time—and now empowers thousands of artists to do the same.

🖌️ IG: @texasartandsoul_

🌿 New brand: @100kcreative

💻 Website: www.texasartandsoul.com

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode535

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

If you’re feeling stretched thin in your business, running from one task to the next without making real progress—this episode is for you.

I get it. You’re running a business, building a personal brand, and creating content non-stop. Your days are packed with meetings, Zoom calls, and never-ending to-do lists. And before you know it, you’re exhausted, running on empty.

That was me. Until I made a decision that changed everything.

At the beginning of 2025, I started implementing quarterly breaks—three days of full vacation, followed by two days of deep business planning. And let me tell you, it has been a game-changer.

In this episode, I break down:

✅ How I strategically block my time to maximize productivity

✅ Why stepping away from your business is the key to seeing the bigger picture

✅ The surprising benefits of journaling (even if you don’t consider yourself a "journaler")

✅ How my Cabo trip led to my biggest business breakthroughs

This system has helped me stay clear-headed, creative, and actually move the needle forward in my business. If you’re looking for a way to prevent burnout while still scaling, this might just be the approach you need.

Resources & Links Mentioned:

📌 Listen to Episode 514, Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team, for a deep dive into my annual business planning retreat

📌 Watch the vlog version of our planning retreat HERE on YouTube

I’d love to hear how you’re implementing time blocking in your own life. DM me on Instagram and let’s chat! 💬

Click >>PLAY<< to hear all of this and:

[00:00] The first thing I did in 2025 to avoid burnout (quarterly breaks!)

[02:00] The power of stepping away to see your business differently

[04:00] How journaling helped me clarify my business values (even though I wasn’t a "journaler" before)

[06:00] Why I take five days off—three for personal, two for business strategy

[08:00] How my Cabo trip led to major business breakthroughs

[10:00] The importance of building time into your calendar for CEO-level thinking

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode534

In this raw and real “Laying Bricks” episode, I pull back the curtain on Q1 of 2025—from launching the second round of Your Biggest Launch Ever to experimenting with podcast monetization.

You’ll hear why we hired alumni entrepreneurs as our sales team, how we ditched commissions and brought in pro trainers to level them up, and what that taught me about leadership and selling with heart.

Plus, I share the big shifts I’m feeling in the business, the risks I’m taking, and what it looks like to play a bigger game this year.

Here's an honest look at how I’m building the next version of my business—one brick at a time.

Click >>PLAY<< to hear all of this and:

[00:00] Why staying “above the forest” is key to starting the year strong

[02:00] The real reason I started the “Laying Bricks” series—and why I’m documenting this journey

[03:45] Inside the course launch: why we added alumni entrepreneurs to our sales team

[04:36] How I decided to compensate the sales team—and what changed when we removed commission incentives

[06:20] The unexpected bonus our alumni sales team got (hint: it’s not just the pay!)

[07:20] How this nine-day sales experience turned into a mastermind-level think tank

[08:30] The honest truth behind why I started taking podcast monetization calls in January

Listen to Related Episodes:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities
• Quarter 2 Review: The Actions I Took to Build My Future
• Quarter 3 Review: Laying Bricks for BIG Lead Acquisitions
• Quarter Four Review: How I'm Building The Foundation For My Biggest Year Yet
• What Makes a Course Irresistible (and Scalable) with Jera Bean

Other links mentioned:

• Join the waitlist for my mastermind so you’re first to know when we start accepting applications for the next cohort: JasmineStar.com/mastermind
• Scaling to hit 7-figures? Apply for my brand new program, First Million Framework, to help you reach the next level in your business: Jasminestar.com/million

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode533

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they’re not just customers—they’re full-blown disciples. Well, friend, I’ve got the tea (and it’s not just herbal).

In today’s episode, I’m sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We’re breaking down what makes a brand cult-like (in the best way possible), and how YOU can infuse these characteristics into your business—no matter your size.

I studied this so YOU don’t have to spend months digging through corporate case studies. I’m distilling data from companies like Snapple, Rolling Rock, Pete’s Coffee, and more to show what small business owners like us can actually do to foster that same die-hard loyalty.

No, you don’t need a billion-dollar ad budget. You just need intention, clarity, and the guts to be bold in your branding.

We’re not out here trying to be everyone’s cup of tea. We’re building something magnetic that resonates so deeply, people proudly wear it (literally or figuratively) on their sleeve.

So if you want your audience to become voluntary advocates—cheering you on, sharing your work, and staying loyal for life—this episode is for you.

Let’s build that cult energy... minus the creepy robes. 😉

Click PLAY to hear all of this and:

[00:01] Why your business needs a cult-like following (yes, really)

[00:03] The Pete’s Coffee case study: how a regional favorite went national

[00:05] 3 sources of research that inspired this episode

[00:07] Trait #1: Define a bigger purpose + a consistent core narrative

[00:10] Trait #2: How to showcase values through storytelling

[00:13] Trait #3: Create symbolic artifacts + shared rituals

[00:16] Trait #4: Build exclusivity + a sense of belonging

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Get Ahead of 99% of Business Owners
• Four Secrets to Unstoppable Marketing

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit http://jasminestar.com/podcast/episode532

🛑 Trigger Warning: This episode discusses depression and mental health struggles.

Entrepreneurship is hard. And sometimes, it’s lonely.

In this raw and honest conversation, Amy Porterfield and I sat down to talk about something most business owners don’t share publicly: depression.

We both know what it’s like to build a successful business while struggling internally—waking up with a heavy heart, feeling like a failure despite external success, and wondering, "Why do I feel this way when I should be happy?"

In this episode, we discuss:

✨ The difference between situational vs. clinical depression

✨ The shame and stigma around depression in entrepreneurship

✨ How I first realized I needed help (and why I resisted it)

✨ The mindset shifts and tools that changed the game for both of us

✨ Why talking about mental health makes you a stronger leader

If you’ve ever felt like you’re the only one struggling, this episode is for you. You’re not alone. You’re not broken. And you don’t have to go through this in silence.

🎧 Listen now and DM me on Instagram @JasmineStar to share your thoughts.

Click play to hear all of this and:

[00:00] Jasmine’s initial resistance to talking about depression publicly

[02:47] Amy’s experience with depression during her early years in business

[06:45] The difference between situational vs. clinical depression

[10:30] Why stigma around mental health makes it harder for entrepreneurs

[15:12] How Jasmine’s cultural background shaped her view on depression

[18:55] The impact of therapy, self-awareness, and mindset work

[22:41] Practical steps entrepreneurs can take to care for their mental health

[27:33] Why opening up about depression creates space for others to heal

🔗 Connect With Amy Porterfield:

Website: https://amyporterfield.com/

Instagram: https://www.instagram.com/amyporterfield/

Facebook: https://facebook.com/amyporterfield

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode531

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

As your business grows, the roles, responsibilities, and team structures that got you to where you are might not be the ones that take you to the next level.

Believe me, I’ve been there—it’s tough, it’s emotional, and it’s absolutely necessary.

In this episode, I’m diving into the three major indicators that it’s time to revisit your team structure. From market shifts to internal inefficiencies, I’ll show you how to assess what’s working (and what isn’t), create a clear plan of action, and lead your team with transparency and confidence.

Click play to hear all of this and:

(00:01:00) Biggest challenges when considering team restructuring for growth

(00:02:05) How market changes influence your company’s needs for specific roles and responsibilities

(00:07:13) Steps for identifying particular pain points in team performance

(00:09:03) The importance of transparent communication and phased execution of changes within your team

(00:09:03) The three main indicators that suggest a need for team restructuring

Listen to Related Episodes:

• How to Ask Questions that Get Results
• My (Un)Sexy Strategy for Business Growth

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode530

What if everything you’ve ever wanted in life and business was just one mindset shift away? What if I told you the only thing standing between you and success is your subconscious limitations? Friend, today’s episode is a masterclass in rewiring your brain for freedom, success, and abundance. And I couldn’t think of a better person to guide us through this than the one and only Peter Crone.

Peter is a mind architect who helps people reprogram the subconscious patterns keeping them stuck. His work has transformed the lives of top athletes, entrepreneurs, and leaders who want to break free from self-imposed limitations and unlock their extraordinary potential.

In this conversation, we dive deep into:

✔️ Why most entrepreneurs stay stuck in patterns that limit their business growth

✔️ How subconscious beliefs shape our reality (and how to change them)

✔️ The power of embracing ‘I don’t know’—and why uncertainty is your superpower

✔️ How to recognize the subconscious constraints holding you back

✔️ Practical strategies to shift your mindset and unlock new possibilities

This episode isn’t just about business—it’s about who you become in the process of building your dreams. Peter is here to challenge the way you think, and trust me, you’ll never see your mindset the same way again. .

Click play to hear all of this and:

00:00 – The one question that will change the way you approach success

02:05 – Peter shares his personal journey of loss, trauma, and discovering the power of ‘I don’t know’

05:10 – Why most entrepreneurs unconsciously sabotage their success (and how to fix it)

08:26 – How subconscious beliefs shape our business, relationships, and confidence

12:15 – The ‘foundation vs. house’ analogy: How to identify and shift the hidden patterns keeping you stuck

15:45 – Why control is an illusion—and how embracing uncertainty leads to peace

20:30 – The top reasons entrepreneurs stay stuck and how to move past them

25:10 – How to start rewriting your subconscious story today

Listen to Related Episodes:

• You’re Not Stuck: How to Overcome Your Fears and Rewrite Your Identity with Lewis Howes
• How to Remain Resilient in Life and Business with Bianca Juarez Othloff
• How to Increase Your Net Worth by Increasing Your Self-Worth with Jamie Kern Lima

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode529

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

🎤 Q&A time! You asked, I answered—no fluff, no filter, just straight-up insights to help you grow your business and mindset.

In this rapid-fire session, I’m tackling your biggest questions, including:

🔥 What’s my biggest business goal for 2030 (and why it scares me!)

🔥 The #1 strategy working on Instagram right now (Hint: It’s NOT fancy production)

🔥 The one thing separating successful entrepreneurs from those who struggle

🔥 How to handle hostility in the workplace as a leader

🔥 What to do when your launch flops (this is the real talk no one shares)

🔥 How to balance being a strong leader without losing your authenticity

This episode is fast, actionable, and packed with takeaways—so grab a coffee, hit play, and let’s get to work!

📲 Did a specific question resonate with you? DM me on Instagram @JasmineStar and let’s chat!

Click >>PLAY<< to hear all of this and:

00:00 - Kicking off the rapid-fire Q&A session

01:00 - Where do I see myself in 5 years? My big (scary) vision for 2030

03:47 - What’s actually working on Instagram right now? (Two key trends!)

06:25 - The #1 thing that separates thriving businesses from struggling ones

10:14 - How to deal with hostility in the workplace as a leader

11:10 - What to do if your launch didn’t hit its goal (practical recovery steps)

15:48 - How to soften your leadership style without losing authority

19:37 - Why I identify as a builder first—beyond labels like "mompreneur"

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode528

Ever feel overwhelmed trying to grow your business?

Wondering when to delegate, how to stay consistent on social media, or if you really need to niche down?

Oh, friend—you’re not alone. And today, I’m answering your biggest business questions in this solo Q&A episode.

I took to social media and asked what you wanted to know about marketing, productivity, delegation, and scaling—and wow, did you deliver! In this episode, I’m giving my unfiltered, straight-to-the-point advice on everything from social selling to staying motivated when results feel slow.

Inside this episode, we cover: 

💡 How to know when it’s time to delegate—and what to outsource first

💡 The best way to stay consistent on social media without burnout

💡 Why social selling is going to be huge in 2025 (and how you can prepare)

💡 How to niche down without feeling boxed in

💡 My daily business non-negotiables that move the needle

💡 How to stay motivated and unattached to the outcome

This episode is packed with practical takeaways and real talk to help you streamline your business and take action today.

👉 Loved this episode? Tag me on Instagram (@jasminestar) and tell me your biggest takeaway!

Click play to hear all of this and:

02:10 - How do you know when to start delegating?

06:05 - How I structure my week for maximum productivity

10:51 - What is social selling, and how can service-based businesses use it?

15:21 - My daily business non-negotiables that actually move the needle

18:35 - How to keep up with social media trends without burning out

22:55 - Should you schedule social posts or post in real-time?

26:50 - How to stay unattached to the outcome while staying motivated

30:50 - Scaling your business while staying aligned with your core values

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode527

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever wondered why some entrepreneurs seem to crush it every time while others feel like they’re spinning their wheels? Spoiler alert: It’s not luck—it’s testing.

Today, I’m peeling back the curtain and giving you an inside look at how two incredible entrepreneurs tackled their recent Black Friday promotions. And here’s the kicker: they weren’t afraid to try new strategies, even when it meant stepping out of their comfort zones.

In this episode, I’m sharing why testing (not guessing) is the real MVP for marketing and conversions, the behind-the-scenes of a product-based business that 10X’d their Amazon sales, and how a service-based entrepreneur doubled her revenue with a last-minute webinar.

Plus, I’ll walk you through how to navigate the ups and downs of testing—and why the results are always worth it.

Whether you’re scaling a product line or leveling up your service-based offers, these stories will spark ideas, inspire action, and, let’s be real, probably make you say, “I can totally do this.”

Are you ready to stop guessing and start testing? Let’s go!

Click play to hear all of this and:

(00:00:00) Why testing isn’t just a buzzword—it’s the secret sauce to entrepreneurial success

(00:02:01) The key difference between a theory and a test (and why it matters for your business)

(00:04:52) The essential questions you need to ask before mapping out your next big strategy

(00:07:35) Why adding an educational twist to your content could unlock higher conversions

(00:09:33) How product-based businesses can test, tweak, and scale smarter

(00:10:33) Why Meta ads are a goldmine for customer insights, retargeting, and boosting sales

(00:15:26) Managing the mindset game: How to tackle the emotional ups and downs of testing

(00:33:30) The ultimate takeaways from Amanda and Abby’s game-changing promotions

Listen to Related Episodes:

• How to Ask Questions that Get Results
• Creating Content, Testimonials, and Your Next Offer | Q&A

Connect With Amanda and Abbi:

• Bloom Owl (Amanda’s Company)
• Abbi Kirsten Collections (Abbi’s Company)

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode526

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Leads. Clients. Sales. Growth. We all want them, but what’s the best way to get them?

Turns out, the answer isn’t more hustle—it’s better marketing. And in this episode, I’m breaking down the exact strategy that’s changing how I attract, nurture, and convert leads in 2025.

I recently attended a mastermind in Napa hosted by marketing legend Brendon Burchard, and one takeaway hit me hard: The key to marketing isn’t just selling—it’s creating belief, offering a better way, and building a sense of belonging.

That’s what we’re diving into today.

🔑 Here’s what you’ll learn in this short but powerful episode:

✅ The 3B Marketing Framework (Belief, A Better Way, and Belonging)

✅ Why changing your environment can change your business growth

✅ How to dazzle your leads (and why that’s essential for conversion)

✅ How I’m applying this framework to grow my leads in 2025

If you’ve been struggling to attract new leads—or feel like your marketing is falling flat—this episode is for you. Let’s transform your marketing and make 2025 your best year yet!

🔥 Action Step: After listening, tag me on Instagram @jasminestar and share your biggest takeaway!

Click play to hear all of this and:

[00:00] The Key to More Leads: It’s Not What You Think

[02:18] Why Changing Your Environment Changes Your Business

[05:07] The Difference Between a Rest Trip & a Recharge Trip

[07:23] The 3B Marketing Framework: Belief, A Better Way, Belonging

[10:24] The Power of Challenging Your Audience’s Beliefs

[13:20] How to Position Your Offer as the “Better Way”

[16:31] Why People Need to Feel Like They Belong (and How That Drives Sales)

[18:35] How I’m Implementing the 3B Framework in 2025

Listen to Related Episodes:

• Selling without Feeling Sales-y | Interview on the Selling with Love Podcast
• Letting Your Marketing Work For You with Billy Gene
• How to Build an Irresistible Brand with Brittany Driscoll

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode525

Have you ever thought you were headed in one direction, only to find yourself on a completely different path? That's exactly what happened to me at the Modern Elder Academy (M.E.A.) as part of a leadership accelerator program. I went in expecting a DEEP dive into business, but what I found was something far more profound: a complete shift in the way I see personal growth and transformation.

This isn’t your typical “business as usual” episode—it’s my personal reflection into how we grow, transform, and evolve as entrepreneurs and individuals. I’ll be sharing personal stories (including that one time I went on a three-hour hike in high tops) and practical takeaways that you can apply to your business and life today.

This episode is my way of keeping a promise I made years ago: to share what I’ve learned so you can avoid some of the mistakes I’ve made and grow your business with clarity and purpose!

Click play to hear all of this and:

(00:03:01) How a hike through New Mexico ended up not being about nature (at all) but about uncovering deeper connections and unexpected clarity

(00:06:01) Biggest takeaways from the M.E.A. experience and how they reshaped the way I approach life and business

(00:06:58) Why the questions you’re asking yourself might be the very thing holding you back—or propelling you forward

(00:08:00) The power of having a “wisdom book” as the secret weapon you didn’t know you needed

(00:10:40) Redefining disappointment and learning to use it as a tool for recalibrating expectations and reality

(00:12:33) The concept of liminality—the in-between space where growth and clarity often begin

(00:13:37) The anatomy of transformation, starting with the courageous act of letting go

(00:17:09) Navigating the messy middle—the hardest yet most transformative part of any big change

(00:20:25) The key ingredient for stepping into the next chapter of your life

(00:24:20) The difference between a fixed mindset and a growth mindset and why it matters in transitional moments

Listen to Related Episodes:

• How to Ask Questions that Get Results
• 7 Pivots in Business Led to THIS Moment
• How to Build Your Self Trust to Make Better Business Decisions

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode524

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever felt like leadership is a lonely road? Keith Ferrazzi is here to prove otherwise.

In this episode of The Jasmine Star Show, I’m sitting down with Keith—executive team coach, keynote speaker, bestselling author, and founder of Ferrazzi Greenlight—to uncover the secrets of high-performing teams, radical collaboration, and why leaders should never "eat alone." Oh, and did I mention that this conversation was so powerful that I restructured my team meetings at the start of 2024 because of Keith’s work? Yeah, it’s THAT good.

Here’s what we dive into:

✔️ Why relationships are the key to long-term success in business

✔️ The shift from leadership to "teamship" (and how it changes everything)

✔️ How to build a culture of candor, trust, and accountability in your team

✔️ The 3 biggest shifts you can make TODAY to improve collaboration

✔️ How to connect with the right people—even if they’re outside your current network

Keith’s wisdom has shaped how Fortune 500 teams operate, and today, he’s giving us an inside look at how small business owners and entrepreneurs can apply these strategies, too. Grab a pen (trust me, you’ll need it!) and let’s dig into this game-changing conversation. 🎧

Click play to hear all of this and:

00:00 - How a single introduction led Jasmine to Keith Ferrazzi

04:10 - The story behind Never Eat Alone and the power of building authentic relationships

09:30 - What is "teamship" and why is it the future of leadership?

13:20 - The three shifts every leader needs to make for better collaboration

21:45 - How to create a team culture of candor and accountability

30:10 - Jasmine’s personal leadership challenge (and Keith’s advice for fixing it)

38:00 - The 5 “packets of generosity” that open doors to powerful relationships

42:35 - Final takeaways: How to apply these strategies in your business today

Listen to Related Episodes:

• Building a Growth-Oriented Team with Leila Hormozi
• Four Unique Strengths to Have in Business and How to Develop Them
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

Keith Ferrazzi is a leading executive team coach, entrepreneur, and bestselling author known for his work on relationships, leadership, and organizational transformation. His books, including Never Eat Alone and Leading Without Authority, have changed the way businesses and leaders think about collaboration.

🔗 Learn more at Ferrazzi Greenlight

📖 Check out his latest book

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode523

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Want to know the real reason some content gets clicked while others get ignored? It’s all in the TITLE. Whether you’re naming a podcast episode, YouTube video, masterclass, newsletter, or even your next big offer—how you title it makes ALL the difference.

In this episode, I’m breaking down the 5 must-know strategies for crafting titles that stop the scroll, attract your dream audience, and ultimately drive sales.

These aren’t just ideas—I’ve tested them in my own business, my podcast, and my YouTube channel, and I’m spilling everything so you can use them, too!

Click play to hear all of this and:

(00:00:38) Why benefit-driven titles attract more clicks

(00:01:54) The right way to use keywords without sounding robotic or gimmicky

(00:03:40) How to frame your titles positively to inspire action

(00:05:23) My go-to title formulas

(00:06:10) Real-life before-and-after title makeovers so you can avoid the mistakes I’ve made

🎧 Listen to the full episode, Get Your Content Discovered: How to Optimize Your Titles for 2x Intrigue, >>HERE<<

Episodes Mentioned:

• The BEST AI Strategies to Grow Your Business with Chris Winfield
• How to Price Your Offer to Increase Sales
• Business Lessons That Will Make You A Better Entrepreneur

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode522

Have you ever wondered how a single moment of frustration could transform into a lifelong loyalty? In today’s episode, we’re diving into how to turn even the messiest client moments into opportunities to build trust and strengthen relationships.

(Yep, even when everything feels like it’s hitting the fan, there’s a way to turn it around!)

I’ll share the surprising power of the service recovery paradox, some real-life lessons (like the time I accidentally double-booked a wedding client—yikes!), and practical strategies you can start using today to handle client hiccups with confidence and grace.

Whether it’s a missed expectation or a full-blown mistake, how you handle it can make all the difference.

Click play to hear all of this and:

(00:00:00) The service recovery paradox and its impact on customer satisfaction

(00:02:29) The inevitability of client issues and the importance of response

(00:03:31) My 4-step framework for assessing client problems and mending relationships

(00:04:30) The first step in the framework is all about focusing on understanding the issue

(00:04:30) Step two is about evaluating the client relationship to determine if it’s worth salvaging

(00:04:30) Step three and the importance of setting clear expectations moving forward

(00:05:29) Step four and the power of trusting your gut in deciding whether to continue the client relationship

(00:06:24) My personal experience with a challenging client experience and the importance of making amends

Listen to Related Episodes:

• How to Create Team Systems and Operations That Simplify Scaling and Growth
• How to Identify and Lead A, B, and C Players for Business Success
• How to Become a Better Speaker and Communicator
• How to Build Long-Lasting Client Relationships in Business

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode521

Ever felt like you're constantly hustling but still not getting the traction you want? Been there, done that, got the t-shirt.

In this episode, I join Alex Sanfilippo, founder of PodMatch, for a raw and real conversation about finding clarity in your business, podcast, and content strategy.

Too often, we get caught in the hamster wheel of "more." More followers. More downloads. More visibility. But what if true success isn’t about more—but about being clear on who you serve and how you show up?

Alex and I break it down in a simple 4-part framework:

✔️ Internal Clarity – Knowing what you want and why.

✔️ External Clarity – Clearly identifying who you serve.

✔️ Projected Clarity – Communicating your message the right way.

✔️ Perceived Clarity – Making sure others see you the way you want to be seen.

Along the way, we drop hard-earned lessons, real-life struggles (hello, podcast rankings obsession!), and practical steps to simplify your strategy, avoid burnout, and grow with purpose.

Whether you're a business owner, podcaster, or content creator, this episode will challenge you to get clear on what really matters—so you can ditch the overwhelm and focus on what actually moves the needle.

🎧 Click >>PLAY<< to hear all of this and:

[00:00] Behind the scenes: Why this episode is different

[01:45] The hustle, the madness, and the lie of online business

[07:34] The internal battle: Are we chasing numbers or impact?

[10:54] The #1 question that made me rethink my podcast strategy

[13:53] How podcast rankings trick us into chasing the wrong thing

[18:42] My identity crisis: Who I serve vs. who I want to serve

[21:42] The shift that led to multi-six-figure results in 6 months

[25:50] The difference between popularity and profitability

[30:05] My new tagline for 2025: “Jasmine Star, she 10X’s your business”

[35:39] Actionable tips: How to book more podcast interviews (without wasting time)

🔗 Connect with Alex:

Alex Sanfilippo is the founder of PodMatch, a platform that helps podcast hosts and guests find their perfect match for interviews. He is also the host of Podcasting Made Simple, where he shares strategies for podcast growth, audience building, and leveraging podcasting for business success.

• Website: PodMatch.com
• Instagram: @ajsanfilippo
• Podcast: Podcasting Made Simple

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Let’s get real for a moment—how often do we see marketing that leans on fear, pressure, and scare tactics? It’s all about the “buy now or else” vibes. But what if there’s a better way?

In this episode, I’m flipping the script and diving into possibility marketing—an approach that inspires action by showcasing what’s possible for your audience.

I’ll share my personal story (including some cringe-worthy moments with cayenne water cleanses—spoiler alert: don’t do it!) and how shifting from fear-based messaging to possibility-driven storytelling can transform the way you connect with your customers.

Click play to hear all of this and:

(00:00:35) Why inspiring clients is more effective than scaring them into action

(00:01:57) My personal struggle with weight and the negative impact of fear-based messaging

(00:05:36) My three-step framework for possibility marketing

(00:07:44) How to audit your content from your ideal client's perspective to inspire action

🎧 Listen to the full episode, Four Secrets to Unstoppable Marketing, >>HERE<<

Listen to Related Episodes:

• How to Attract Higher-Paying Customers Through Your Pricing Strategy
• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode519

Have you ever thought about the perseverance it takes to keep going, even when the journey feels impossibly tough?

Today I’m sharing one of the most reflective episodes yet—a deep dive into the lessons that shaped my 2024 and the people who had the biggest impact on my year.

This isn’t just a highlight reel. It’s about grit, growth, and the gold we’re all searching for amidst the dirt.

This episode is personal, it’s real, and it’s for anyone who needs a little encouragement to keep digging for the gold in their own life.

Click play to hear all of this and:

(00:00:50) Why I decided to reflect on the people who significantly impacted my life and business in 2024

(00:01:39) Insights from my experience with Gary Vaynerchuk, focusing on perseverance and authenticity

(00:06:01) My perspective and commitment to my goals moving forward

(00:06:58) Learnings from my mentor, Susan Sierota, who believes in me even when I doubt myself

(00:07:47) The 3 coaching styles that made a big difference for me this past year

(00:08:30) How Susan's time audits helped optimize my productivity

(00:10:58) Meeting Alex and his help in realizing that God was trying to get my attention

(00:16:31) The power of looking for gold amidst challenges

(00:19:00) The importance of going inward for personal growth

Listen to Related Episodes:

• How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk
• Strategies that Have Transformed My Business with (My Coach) Susan Sierota

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode518

Have you ever wondered how much of your communication happens without saying a word? In today’s episode, I’m chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.

Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.

Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.

This conversation goes beyond body language—it’s about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.

If you’ve ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!

Click play to hear all of this and:

(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales

(00:04:27) How to spot key nonverbal signals when hiring the right talent

(00:10:44) The secret that separates effective sales calls from the ones that miss the mark

(00:13:19) Why authenticity is your superpower for winning more sales

(00:16:58) The link between self-worth and selling—and why it’s about more than your pitch

(00:21:25) The biggest lessons poker can teach you about strategy and decision-making

(00:30:05) Values vs. principles—and why principles might be the better focus for your business

(00:44:56) How to make quick hiring decisions when they’re necessary but not ideal

(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring

(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team

(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics

(01:02:11) Why detailed responses matter for fostering better communication on your team

Listen to Related Episodes:

• How to Create More Meaningful Relationships in Business
• How to Become a More Effective Leader [Growth Challenge: Day 3]
• How to Create Team Systems and Operations That Simplify Scaling and Growth

Connect With Blake Eastman:

• Instagram: @blake_eastman
• Website
• Newsletter: https://nonverbalgroup.com/newsletter

For full show notes, visit jasminestar.com/podcast/episode517

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever hired someone with all the best intentions, only to realize things aren’t going as planned? Trust me, I’ve been there—and I know how hard it can be to navigate those moments as a leader.

In this episode, I’m pulling back the curtain on how I approach those uncomfortable (but necessary!) conversations with team members. I’ll share my four-step framework for crafting effective performance reviews—the exact system I wish I had when I first started building my team.

If you’re dealing with underperformance, wondering how to have that talk, or just looking to sharpen your leadership skills, this episode is packed with real-life examples and actionable tips to help you make confident decisions that feel both firm and fair.

Click play to hear all of this and:

(00:00:26) My experience with hiring and the importance of having clearly defined roles and expectations from the beginning

(00:00:56) How to evaluate the first 30 days of a new hire's performance and when to make the decision to implement a performance improvement plan (PIP)

(00:02:54) Why you need to have an open conversation regarding performance

(00:04:43) How to adapt a performance improvement plan based on personal circumstances

(00:08:20) How employees' responses to feedback can indicate their commitment to growth and the organization

(00:10:02) Why you need to hold employees accountable to reinforce growth and development expectations

🎧 Listen to the full episode, How to Identify and Lead A, B, and C Players for Business Success, >>HERE<<

Listen to Related Episodes:

• Five Things My Team and I Do to Stay Productive and Reach Our Goals
• How to Become a More Effective Leader [Growth Challenge: Day 3]

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode516

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←

Content creation can feel overwhelming—like a never-ending to-do list that doesn’t always deliver results. But here’s the truth: when you align your content with a clear strategy and a strong purpose, it becomes your most powerful business tool.

In today’s episode, I’m thrilled to introduce you to Tallene and Sirak—two brilliant entrepreneurs who turned their passion for helping the PCOS community into a thriving business. They’ve mastered the art of showing up consistently, overcoming self-doubt, and creating systems that make content feel effortless (and effective).

We’re breaking it all down: from the mindset shifts that made the biggest impact to the nitty-gritty of their content strategy. This conversation is packed with actionable tips and insights to help you create content that connects, converts, and grows your business.

Click play to hear all of this and:

(01:39) Meet Tallene and Sirak—a powerhouse duo in content creation and business

(03:13) What does relatable content really mean and how to turn it into a thriving community

(05:15) The game-changing power of video content

(06:27) Overcoming self-doubt and leaning into authenticity

(08:30) How the pandemic reshaped their business and sparked new opportunities

(10:21) Making a bold career leap to go all in on the business

(14:03) Why batching content is THE ultimate efficiency hack

(17:01) Organizing content ideas into buckets to streamline your strategy

(19:08) Recording 12 pieces of content in a day? Yes, it’s possible

(22:29) How to stay agile as algorithms evolve

(29:00) Content that grows your business versus content that grows your brand

(30:05) Navigating the highs and lows of creating content with your partner

(36:47) Mastering the first three seconds: how to hook your audience instantly

(43:30) The ROI of content creation and why it’s always worth the effort

(44:38) Connection over followers: what truly drives conversions

Listen to Related Episodes:

• How I REALLY Feel About Creating Content in Public [6 min]
• How to Create Content That Removes Objections and Increases Your Sales
• Creating Content, Testimonials, and Your Next Offer | Q&A

Connect With Tallene & Sirak:

• Instagram: @pcos.weightloss
• Website: https://www.pcosweightlos.org

For full show notes, visit jasminestar.com/podcast/episode515

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←

Ever feel like balancing your personal life and business goals is a never-ending tug-of-war? Same. But here’s the thing—it doesn’t have to be.

That’s exactly why I recorded this episode—to pull back the curtain on how I map out my year, align my goals, and prioritize what truly matters without losing sight of what I love most.

This time, I’m bringing you along on my recent business planning retreat in the breathtaking Park City, Utah. And let me tell you, it wasn’t just about setting big goals—it was about merging personal aspirations with professional dreams in a way that feels authentic and doable.

From building snowmen with my family to hashing out bold strategies with my team, I’ll share the lessons, frameworks, and honest conversations that have reshaped how I approach yearly planning as a founder, a leader, and (let’s be real) someone still figuring it all out.

Click play to hear all of this and:

(00:02:29) How my COO and President bring the perfect mix of systems, strategy, and heart to our business planning sessions

(00:05:21) Warren Buffett’s 25-5 rule: the game-changing prioritization method that’s reshaping how we work smarter, not harder

(00:06:10) The magic of focusing on just five key initiatives—and how it’s transformed our approach to scaling

(00:08:02) Why building your business like a marathoner (not a sprinter) is the secret to long-term success

(00:11:31) The inside scoop on our exciting new offer designed for ambitious entrepreneurs ready to take things to the next level

(00:13:14) Why redefining core values isn’t just about words—it’s about building an organization you’re proud to lead

(00:18:27) A candid and heartfelt team conversation that brought clarity, connection, and big-picture alignment to our goals

Listen to Related Episodes:

• Quarter 3 Review: Laying Bricks for BIG Lead Acquisitions
• Eavesdrop on a Private Call with Me and My Business Mentor

For full show notes, visit jasminestar.com/podcast/episode514

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←

In this episode, we’re getting down to business—literally. I’m pulling back the curtain on the secrets to creating a digital offer that doesn’t just sell…but sells BIG.

Here’s the deal: Whether you’ve tried selling before and felt discouraged by the results, or you’re dreaming about creating an offer but don’t even know where to start, this episode will give you exactly what you need to move forward with clarity and confidence.

Because here’s what I know: Anyone can make money online with just two things: a truly irresistible offer and a proven, repeatable plan to sell it.

And the best part? You don’t need special skills or a huge following to make it happen.

I’ll show you how to create an offer that’s so good, people can’t wait to hand you their credit card. Then I’ll teach you how to use my Repeatable Revenue Plan to sell it over and over again—predictably, consistently, and with way less stress.

Click play to hear all of this and:

• 🎯 What makes an offer irresistible: You already have the knowledge to create something people want. Now I’ll show you how to package it in a way that solves their key problems and feels like a no-brainer purchase.
• 🔁 The Repeatable Revenue Plan: My step-by-step framework that has generated over $23 million in sales (and counting!). You’ll learn how to set it up once and use it again and again for consistent results.
• 💡 What really makes people buy: Why urgency is the ultimate sales secret, and how to use bonuses, discounts, and deadlines to inspire action.

For full show notes, visit jasminestar.com/podcast/episode513

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

Ever wondered what it's like to build, sell, and then buy back your own company?

You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.

Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.

In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.

Click play to hear all of this and:

(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.

(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.

(00:07:24) How backers can supercharge your campaign.

(00:08:46) The details of Cathryn's first crowdfunding victory.

(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.

(00:12:51) The key to setting up your timelines and delivering on customer expectations.

(00:13:31) How to know when it’s time hire help.

(00:16:03) How Cathryn got invited to Tony Robbins’ event?

(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.

(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.

(00:19:59) How to innovate in a category packed with competition.

(00:28:07) Why being a problem-based company trumps being product-focused.

(00:28:47) What happens when business partnerships go south.

(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.

(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.

(00:46:20) Why Cathryn decided to take back the reins at BestSelf.

(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.

Listen to Related Episodes:

• Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
• How to Identify and Lead A, B, and C Players for Business Success

Connect With Cathryn:

• Instagram: https://www.instagram.com/cathryn.lavery/
• Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/

For full show notes, visit jasminestar.com/podcast/episode512

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer

This series has become a listener favorite, and to be honest, it’s one of my favorite episodes to create each quarter! There’s something about pausing to reflect on the wins, the setbacks, and the moments that shaped the journey—it’s like capturing the messy beauty of growth in real-time.

Today is no different. This is my fourth "Laying Bricks" episode, and I’m taking you behind the scenes of 2024 to show you exactly how I’m building the foundation for an incredible 2025. We’re talking transparency, hard-earned lessons, and the real (sometimes unglamorous) work that goes into building something BIG.

Consider this your open invitation to see the process—the small steps, the bold risks, and the trust it takes to believe that every single brick matters. Let’s get into it!

Click play to hear all of this and:

(00:01:49) What inviting 20+ seven-figure entrepreneurs into my home taught me about team structure, scaling systems, and embracing the messy, beautiful reality of growth

(00:05:49) Three game-changing takeaways from the mastermind that could spark your next bold business move

(00:07:53) Systems are the secret sauce. Let’s talk about why clear, scalable processes are the ultimate growth hack for your business

(00:10:10) My trip to Jackson Hole for a mastermind with a male-dominated group revealed unexpected lessons and fresh perspectives

(00:12:21) Collaboration is a growth multiplier. Here’s how working with others opens doors to resources and opportunities you might not see coming

(00:13:21) Why creating content isn’t just a nice-to-have—it’s your superpower for standing out in a crowded market

(00:16:17) Mentoring for the Inc. Magazine and UPS Small Business Challenge wasn’t just about helping others—it was about reflecting on my own growth too

(00:20:34) How one strategic text message led to a pivotal meeting with Natalie Dawson, proving that courage and intentionality pay off

(00:24:43) Watching and learning from industry leaders at the High Level Summit and how it inspired new ideas for scaling and innovation

(00:26:29) How stepping onto the stage at Pasadena City College pushed me to think bigger about the future of work and my role in shaping it

(00:32:50) Learning from Brendan Burchard’s event in Napa: How marketing, funnels, and long-term strategy play a role in building a thriving business

(00:33:45) My strategic content plan for a MASSIVE launch and why starting early makes all the difference (hint: it’s all about breathing room and impact)

(00:38:47) The magic of our leadership retreat in Deer Valley and how it brought crystal-clear focus to my 2025 goals

(00:42:30) Why blending personal and professional goals for 2025 unlocked clarity, alignment, and excitement for the year ahead

(00:44:17) My 2025 mantra: flow. Let’s talk about embracing the unexpected with grace, adaptability, and a whole lot of faith

Listen to Related Episodes:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

Today, we’re diving into one of my favorite game-changing strategies for launching: collaborations.

Lemme share a lesson that took me years to learn: partnering with the right people can take your launch from meh to mind-blowing.

In this episode, I’m sharing everything you need to know about collaborations—what makes them powerful, how to find the right partners, and how to ensure it’s a win-win for everyone involved.

If you’re launching a course, a membership, a product, or anything that needs attention, collaborations are the fastest way to expand your reach, build credibility, and close more sales.

Click play to hear all of this and:

(00:02:52) How partnerships can explode your reach, build trust, and make your launches pop

(00:03:50) How to decide the goal for your collaboration (it could be visibility, credibility, or sales)

(00:04:50) My go-to strategies for using collaborations to amplify visibility and buzz

(00:09:41) Creative ways—like bonuses and giveaways—to turn collaborations into conversions

(00:14:57) How to choose collaborators whose audience aligns with yours

(00:16:01) Ready to reach out? Here’s my go-to approach, whether you’re pitching a stranger or sliding into a friend’s DMs

(00:17:58) How to set clear expectations and defined roles to ensure a smooth, seamless collaboration

(00:19:03) My process of categorizing potential collaborators to make your outreach is super strategic

(00:20:04) My top techniques for staying aligned and making partnerships productive

(00:21:07) How to track KPIs to ensure your collaborations are more than just feel-good moments

Listen to Related Episodes:

• He Spent $2 on a Million Dollar Business with Eric Siu
• Network and Collaborate to Scale Your Business Faster with Rebecca Minkoff

For full show notes, visit jasminestar.com/podcast/episode510

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

What does it really take to create seven-figure launches? In this episode, I’m answering some of your biggest questions ALL about sales, diving deep into what it means to test, learn, and grow your revenue.

Whether you're launching a digital product, promoting your online store, or pushing a new offer, this episode is your guide to making sales without burning out.

Plus, I’m also sharing how my team and I transitioned from small beginnings to leading seven-figure launches, proving that success is built through consistent action and lessons learned!

Click play to hear all of this and:

(00:00) Why success compounds over time and how to keep learning from every promotional period

(00:01) How to test sales strategies to find the best one for YOUR busines

(00:02) The importance of testing and retesting to refine your sales process

(00:04) Why mindset, not motivation, is the key to pushing through tough sales cycles

(00:06) Personalized engagement tips that pay dividends during promotions

(00:07) How to plan and execute a successful launch timeline

(00:10) Strategies to warm up a “cold” audience before a promotion

(00:14) How to align your offers with your audience's journey for consistent sales

(00:16) Why you don’t need a big audience to succeed and what makes an offer irresistible

(00:18) The three elements of a winning digital offer: demand, ease, and duration

(00:24) How gratitude can shift your mindset and fuel your success.

For full show notes, visit jasminestar.com/podcast/episode509

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

I’m THRILLED to start off the year with today’s guest.

I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.

This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.

If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.

Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!

Click play to hear all of this and:

(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business

(00:03:21) How to step outside your comfort zone and tackle new topics with courage.

(00:05:13) Jera’s journey of creating her first video editing course

(00:05:20) Jera’s shift from group coaching to building a sustainable product suite

(00:07:14) The timeline to turning a course concept into a fully developed product

(00:14:07) Jera’s pivot from creator to social media coach

(00:19:20) The concept of licensing a course and how it can create scalable income

(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel

(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals

(00:34:10) How affiliate marketing can help you grow your course revenue even further

(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course

Listen to Related Episodes:

• How to Turn Marketing Setbacks into Future Success
• Build an Offer Suite that Retains Customers and Increases Revenue
• How to Price Your Offer to Increase Sales

Connect With Jera Bean:

• Instagram: @jera.bean
• Website: https://jerabean.com

For full show notes, visit jasminestar.com/podcast/episode508

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

One of the biggest lessons I’ve learned after all these years in business is that trust is the lifeblood of your business, so today I’m diving deep into all things reputation and protecting your brand.

And because you know I love a good framework, I’m sharing three proven strategies to rebuild your reputation when things go awry.

(Trust me, consistent communication and accountability are your best friends in maintaining strong customer relationships.)

I’m excited about helping you ensure your business not only survives but thrives on the solid foundation of trust!

Click play to hear all of this and:

(00:01:02) The power of loyalty (it goes beyond the one purchase)

(00:02:56) What a proactive reputation plan looks like—and why you need one like yesterday

(00:03:58) How to monitor your social media presence and the feedback you receive like a pro

(00:04:57) Why you need a documented brand strategy to help your team know exactly how to handle challenges before they snowball

(00:09:06) Uh-oh, something went wrong? Why owning it fast is the first step to rebuilding your audience’s trust

(00:11:59) How to invite your audience into the process to build stronger bonds through transparency

(00:13:58) The three trust-rebuilding essentials you need to have in your toolkit

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Build Your Personal Brand as a High-Achieving Entrepreneur
• Four Strategies to Engage Your Audience Before a Promotional Period

For full show notes, visit jasminestar.com/podcast/episode507

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

Have you ever wondered what it truly means to leave a legacy in business? Today’s guest, Richard Ryan, is a powerhouse entrepreneur whose journey spans building businesses, pioneering media strategies, and living a life anchored in intention.

Throughout our conversation, Richard and I explore the importance of curiosity, adaptability, and strategic thinking in achieving success.

We dive into everything from rally cars and starting from scratch to building a coffee empire and redefining success after an IPO.

This episode is packed with lessons about legacy, grit, and why how you show up matters more than what you achieve.

Click play to hear all of this and:

(00:05:00) How digital marketing’s evolution has changed the game for creators and businesses alike.

(00:06:19) Why being a subject matter enthusiast is the secret weapon for positioning yourself as an expert.

(00:07:19) The intersection of luck, passion, and preparation—and how it creates opportunity.

(00:08:34) Why follow-through matters more than ideas and how building the right team can make all the difference.

(00:09:01) A peek behind the curtain of Richard’s joint venture with Verizon Media and Hearst Publications.

(00:10:00) How to tailor content to a specific demographic to create a fiercely loyal audience.

(00:15:48) The exact media strategy blueprint that turned Black Rifle Coffee into a household name.

(00:20:12) Lessons from the Wild West of analytics and early YouTube—how Richard stayed ahead of the curve.

(00:24:02) How to use current events to inspire a brand’s visibility and market position.

(00:24:51) How to manage your time and focus while juggling multiple projects.

(00:25:59) The importance of building a bingeable content library to educate, entertain, and emotionally connect with your audience.

(00:30:22) How storytelling creates an emotional bond with your audience.

(00:33:23) Richard’s life post-IPO and what it means to transition to a publicly traded company.

(00:34:20) Making bold moves, from early Bitcoin investments to financial freedom.

(00:35:28) The importance of living modestly despite major success.

(00:44:50) The importance of enjoying the process, not just chasing the end result.

Listen to Related Episodes:

• I Learned How to Race a Rally Car: Here’s What It Taught Me About Business
• Creating Content, Testimonials, and Your Next Offer | Q&A
• How to Create More Meaningful Relationships in Business

Connect With Richard Ryan:

• https://x.com/RichardRyan

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you been feeling stuck or on the verge of a major breakthrough?

Maybe you’re contemplating a shift in your business—or even in life—but need strategies to help you make the leap with confidence.

Here’s what I’ve learned: small, intentional pivots can lead to massive transformations.

Whether it's reintroducing new topics to your audience, overcoming feelings of “not enoughness,” or navigating the challenges of entering new industries, this episode is for you.

In this episode, I’m sharing real-life experiences and tactical steps to help you move forward—no matter what obstacles you’re facing.

Click play to hear all of this and…

(00:00:00) This episode's theme of business pivots and breakthroughs.

(00:04:12) How I deal with the feeling of “'not enoughness.”

(00:04:57) How small changes in direction can lead to significant life transformations.

(00:07:05) The courage (and hard truths) about pivoting.

(00:09:49) My tactical approach to reintroducing new topics to my audience gradually.

(00:11:20) The importance of storytelling in content creation during a pivot.

(00:12:27) The vision I have for my company.

(00:17:07) The importance of strategic thinking and grace in navigating business decisions.

(00:17:38) My morning journaling practice and its impact on my mindset.

(00:18:23) How living with abundance and scarcity shaped my courage in business.

(00:19:55) The challenges and learning experiences of transitioning to a SAAS company.

(00:22:27) The importance of having a strong team and my vision for future projects.

(00:23:13) My approach to hiring and finding the right talent for my team.

(00:26:33) My thoughts on writing job descriptions that attract the right candidates.

(00:36:59) How to ensure you make progress in business.

(00:37:56) How discipline ultimately leads to personal freedom.

(00:49:35) My personal experience as a woman in male-dominated spaces and the importance of representation.

(00:52:34) Advice I’d give my daughter about taking risks and living her truest life.

For full show notes, visit jasminestar.com/podcast/episode505

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Connect With Jen:

• Instagram
• Facebook
• Website

Listen to Related Episodes:

• How to Deal with Negative Comments
• How to Create More Meaningful Relationships in Business
• 5 Mindset Shifts for Business Growth

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

You’re not going to believe me when I say this…

Your past launch (yeah, the one that didn’t go as planned), it's actually one of your greatest assets. It holds the exact lessons you need to refine your strategy and come back stronger than ever.

So instead of seeing it as a failure, see it as the foundation for your next, more powerful, and strategic launch. Because, that launch? It’s going to be your best one yet.

In this episode, you’ll learn a framework that’ll help you recover from past business experiences and how to rebuild your self-belief and motivation around launching. I hope it serves you well!

Click play to hear all of this and…

(00:00:00) The importance of learning from each launch to refine your future strategies.

(00:01:56) How I felt hosting a live call with no attendees.

(00:05:52) Why you should recognize your feelings and analyze what went wrong.

(00:06:52) Three areas of your strategy you need to evaluate.

(00:07:52) The need to adapt strategies based on insights gained from past launches.

(00:08:52) Ways to rebuild confidence and motivation after a setback.

(00:09:00) How to set clear goals to refocus and regain excitement for future launches.

(00:10:00) My timeline for preparing and executing a successful launch.

(00:12:52) Why you should (and how to) visualize a successful launch outcome.

For full show notes, visit jasminestar.com/podcast/episode504

Listen to Related Episodes:

• How to Price Your Offer to Increase Sales
• How to Create an UNFORGETTABLE Customer Experience
• The Mindset to Embrace When Creating a New Offer

Wanna know one of the biggest productivity lessons I’ve learned over the years?

Not all hours are created equal.

This is what I mean: There are certain times of the day when you’re operating at your absolute best—when your focus is sharp, your energy is high, and you can power through tasks with ease. And then there are other times when even the simplest task feels like a slog.

The key is to identify those golden hours of productivity and maximize them by scheduling your most important work during that time. It’s not about working more; it’s about working smarter and using your energy when it’s at its peak.

Whether you're struggling to stay focused or feeling overwhelmed by daily tasks, this episode has actionable steps to help you regain control of your schedule.

Get ready to learn how to identify and automate repetitive tasks to save time, prioritize the important over the urgent, and assess and optimize your time allocation.

Click play to hear all of this and…

(00:00:00) Jasmine introduces the episode's focus on improving productivity and making more time

(00:00:55) The importance of recognizing that not all hours are equal for productivity

(00:02:10) How I schedule my day to be most productive

(00:04:55) What it means to start multiplying your time and how to do it

(00:06:49) The importance of scheduling recurring tasks to maintain efficiency

(00:08:42) The tasks I outsource and why

(00:13:03) My action item for you to increase your own productivity

(00:13:58) What it means to “budget your time” and how to do it

(00:15:02) Why I (sometimes) feel resistance when it comes to budgeting and how it relates to time management

(00:17:36) How to audit your time to improve productivity

(00:18:29) What I realized from doing my own time audits (spoiler alert: I was losing time)

(00:19:14) The importance of focusing on the important over the urgent

(00:20:11) Three things you need to know about time audits for yourself and/or your team.

For full show notes, visit jasminestar.com/podcast/episode503.

As Mentioned in This Episode:

• The Influential Personal Brand Podcast

Listen to Related Episodes:

• Quarter 2 Review: The Actions I Took to Build My Future
• This is The Real Reason You’re Not Being Productive with Rory Vaden
• Gary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Ready to learn how the Social Curator team raised over $550,000 in under an hour without traditional fundraising?

I’m sharing the behind-the-scenes story of how me and the team fundraised $555,000 in 60 minutes flat!

Originally aired on the Cubicle to CEO podcast with Ellen Yin, this conversation dives into the EXACT strategy, mindset, and execution that made this feat possible.

Click play to hear all of this and:

(00:01:10) My Cubicle to CEO Story (aka my leap into entrepreneurship)

(00:04:31) How pivoting to online products set us up for scalable success

(00:06:15) How moving into the tech world changed the game for our company

(00:12:29) The secrets to my community-first funding strategy

(00:16:09) The behind-the-scenes logic that made this irresistible offer a no-brainer

(00:19:59) How we figured out the sweet spot in pricing for this investment opportunity

(00:23:21) The psychological magic of FOMO and how we used it to spark action

(00:25:53) The nerve-wracking moments before the sale—and the electrifying results that followed

00:27:04) The power of connecting 1:1 to build trust and lasting relationships

(00:28:30) How to choose the best time to launch your offer

(00:34:25) Wondering how to put money to work? I walk through how every dollar was spent

(00:38:57) Why staying unattached to outcomes helps you win regardless

Listen to Related Episodes:

• How to Get Faster Running Your Business
• Creating Content, Testimonials, and Your Next Offer | Q&A
• The Secret to Building Customer Loyalty and Increasing Revenue [9 min]

Connect With Ellen and Cubicle to CEO:

• Listen to Cubicle to CEO
• Connect With Ellen on Instagram
• Follow Cubicle to CEO on Instagram

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode502

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

You probably know this by now: I’m highly introverted.

But in business, there are things I must do despite the fact that they don’t come naturally. Speaking. Creating content. Networking. While, yes, sometimes these things can feel draining, they’re essential to growing our businesses and building relationships.

That’s why I was so excited to sit down with Nick Gray, the mastermind behind hosting successful events and making meaningful connections. He’s the author of The 2-Hour Cocktail Party and has built his career around bringing people together—even when it doesn’t feel natural.

In this episode, Nick shares tips that can make events and networking less overwhelming, especially for introverts like me.

Click PLAY to hear all of this and…

(00:00:00) How to host parties and network (even when you’re an introvert.)

(00:02:01) The struggles I face with mingling at events and feeling awkward in social settings.

(00:04:42) Nick’s advice on leaving events discreetly (AKA The Irish Exit.)

(00:05:29) Doing this ONE thing helps introverts feel more comfortable at events and parties.

00:08:52) How Nick grew his museum tour business.

(00:11:59) How I REALLY felt hosting my team for a Christmas party.

(00:14:26) Nick’s brilliant advice about what to prioritize during a party or event.

(00:16:11) What the best time to make a connection at a conference is.

(00:32:40) Nick’s tips on how to create connections as the host of an event.

(00:37:08) The BEST way to make an introduction to someone.

(00:40:40) An overview of Nick’s business model and revenue streams.

(00:46:09) Nick’s storytelling techniques.

(00:48:57) The significance of audience reactions during live events versus online content.

(00:50:04) The complexities of sharing personal experiences with online audiences.

(00:54:10) Nick’s checklist of essential tasks to complete before hosting an event.

For full show notes, visit jasminestar.com/podcast/episode501

Listen to Related Episodes:

• How to Create More Meaningful Relationships in Business
• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• [9 min] Embracing Feedback to Grow Personally and Professionally

Mentioned in this Episode:

• Nametags (Nick Recommended)

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Are you feeling stretched thin, juggling everything from strategy to day-to-day tasks?

Believe it or not, there is a solution. With the right hire to handle day-to-day logistics, you can shift from putting out fires to focusing on the long-term vision and growth of your business. (I can feel your eyes lighting up!)

In this episode, we’re discussing how operational support allows entrepreneurs to finally focus on what they do best while positioning their businesses for sustainable growth.

Click play to hear all of this and…

(00:00:00) How to find an operations specialist to help alleviate overwhelm in your business.

(00:04:32) Reasons CEOs need to hire someone to handle operations.

(00:05:31) What I learned while interviewing seven-figure entrepreneurs.

(00:06:29) How operational support allows CEOs to maintain focus on vision and strategy.

(00:07:26) The overwhelm entrepreneurs can face when scaling.

(00:08:29) The importance of asking the right questions to identify the ideal operations support.

(00:11:14) The significance of hiring a COO and the impact on business growth.

(00:12:25) How to create a clear job description for the COO role.

(00:15:03) The difference between a Chief of Staff and a COO.

(00:16:54) What makes job listings effective.

(00:18:55) The traits and responsibilities of an ideal operations specialist or office manager.

(00:25:39) How to attract the right operational candidates.

For full show notes, visit https://jasminestar.com/podcast/episode500

Listen to Related Episodes:

• Five Things My Team and I Do to Stay Productive and Reach Our Goals
• How to Create Team Systems and Operations That Simplify Scaling and Growth
• Is It Ever Ok to Move a Deadline?

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I don’t know about you, but I can almost hear the New Year bells ringing, and I seriously CANNOT wait.

For me, it’s all about the crisp and exciting energy of possibility in the air… which brings me to today’s episode: it's time to talk about how we’re making next year the one where everything changes.

In today’s episode, I’m diving into the five mindset shifts I’m bringing with me to make sure we’re not just dreaming big, but actually making it happen.

(Pro tip: For the best listening experience, feel free to listen as you set up your mistletoe 😉)

Click play to hear all of this and:

(00:00:54) How to prioritize the important over the urgent (because let’s be honest—drowning in everyone else’s “urgent” requests is no way to move forward).

(00:04:04) Why constraints are actually your superpower when it comes to making quick decisions and fresh ideas.

(00:08:10) What it means to shift to a future-first mentality (a.k.a. making decisions today that set you up for a future you can’t wait to live).

(00:10:43) The power of celebrating every small win along the way.

(00:13:31) Moving beyond the black-and-white and learning to grow in the gray areas.

Listen to Related Episodes:

• How to Build Your Self Trust to Make Better Business Decisions
• Three Ways to Remove Comparison and Become Unstoppable
• 8 Mindset Shifts to Transform Your Relationship with Money

For full show notes, visit jasminestar.com/podcast/episode499

When she asked me this question, I had to pause… “Think of the tasks you aren't feeling confident about—are you clear?

As our businesses grow, it's common to feel stuck—not because we're not making progress, but because we lack clarity on the direction we should be moving in.

This right here is exactly why I invited Erin Weed to be a guest on the podcast today.

Erin believes that we'll be able to connect the dots (and connect with others) when we take the space to gain CLARITY.

So, here’s my gift to you today: a framework to uncover your core motivations and align your actions with your true purpose.

This process has transformed my life, and my hope is that after this episode, it starts transforming yours too!

Click play to hear all of this and:

(00:07:09) How clarity sparks confidence and builds powerful connections.

(00:15:29) The 'Resonance-Meter' (aka, your new favorite tool for making aligned choices.)

(00:16:44) How to hone in our intuition and make savvy business moves.

(00:18:21) The framework to balance hard data with gut feelings for stellar decisions.

(00:18:43) Erin’s “head hardcore” formula for crystal-clear decision-making.

(00:25:01) The power of clarity in boosting confidence and connections in business.

(00:27:56) A heart-to-heart about the personal toll it took when I was chasing the wrong kind of success.

(00:29:34) The real cost of living out of alignment with your true self.

(00:38:03) Erin’s “Word of the Week” practice (and how it can help us stay motivated).

(00:41:32) The science of human vibrations and how they impact our business.

(00:43:39) The reveal of my OWN core word.

Listen to Related Episodes:

• Taking Strategic Risk in Business: How to Determine Whether a Decision is the “Right” One
• Building Confidence with Ease: How I’m Becoming the 3X Version of Myself
• Five Mindset Shifts For Business Growth

Connect With Erin Weed online:

• Instagram: https://www.instagram.com/erinweed
• Facebook: http://facebook.com/erinweed
• Website: http://erinweed.com

For full show notes, visit jasminestar.com/podcast/episode498

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Imagine this...

You’re wrapping up the most successful promotional launch you’ve ever had.

…Sales? Sky-high.

…Your team? Already popping the champagne.

…Your goals? Absolutely shattered.

But what made this launch so different? You tapped into the power of authentic conversations and built a thriving community, connecting with your audience on a deeper level than ever before.

Not sure where to even begin? Got you.

In today’s episode, I’m sharing four game-changing strategies to engage your audience before you even start your next launch. Get ready to transform how you connect and convert with your ideal client.

Click play to hear all of this and…

(00:00:00) The importance of engaging your audience before promotional periods.

(00:00:55) How to generate excitement before promotions.

(00:05:04) How to make a private community a success before a launch.

(00:06:51) How to use challenges and contests to increase engagement and excitement.

(00:09:39) Examples of gamification strategies.

(00:10:34) How referral programs can expand reach and leverage customer trust.

(00:11:33) The benefits of creating a waitlist to gather warm leads for promotions.

(00:13:39) Top tips on creating exclusivity and urgency around your waitlist.

(00:14:37) The importance of engaging in meaningful conversations with your audience.

For full show notes, visit jasminestar.com/podcast/episode497

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

What if your next level of success requires stepping into a version of yourself you haven’t even met yet?

This week, we’re celebrating the 500th episode of The Jasmine Star Show with a deep dive into how you can embrace a new identity that aligns with your vision for growth.

Here’s the truth: staying in your current identity can hold you back from the transformation you desire. (And honey, you’re meant for that transformation.)

That’s exactly why, in this episode, I’m sharing my personal experience of growth, how focusing on your gains (not gaps) can shift your entire outlook, and the emotional resistance we often face when stepping into a new version of ourselves.

By the end of this episode, you’ll learn practical steps to redefine your identity and become the person your success is waiting for.

Click play to hear all of this and…

(00:00:00) How you can win $500 by leaving a review (this week, only!)

(00:01:01) My personal story of self-discovery and the importance of stepping away from work addiction.

(00:03:38) How to evolve beyond fixed identities and explore diverse roles in life.

(00:05:38) The mindset shift that has helped me tremendously in business.

(00:06:22) How to identify your emotional challenges when pivoting;

(00:08:23) How to handle opposition from others during the reinvention journey and the importance of persistence.

(00:09:19) How you can push past self-doubt and focus on strengths for confidence and growth.

(00:10:18) Your final action step for this challenge.

For full show notes, visit: https://jasminestar.com/podcast/episode496

Listen to Related Episodes:

• How to Turn Sales Objections Into Opportunities [13 min]
• How to Create More Meaningful Relationships in Business
• 5 Mindset Shifts for Business Growth

Lemme preface by saying this: you don’t need an elaborate, well-thought-out plan for restarting.

You just need to restart.

But sometimes, having a framework helps, especially when it comes to bouncing back stronger and more focused. It gives you a roadmap to move forward with confidence and consistency. So if you’re ready to reclaim your momentum, let’s dive into the framework that’ll help you do just that!

Reminder: leaving a show rating and review (this week only!) will give you the opportunity to win $500!

Click play to hear all of this and…

(00:00:00) An overview on restarting projects, routines, or mindsets.

(00:00:28) Five steps designed to help you restart effectively.

(00:00:56) The importance of removing negative feelings to facilitate your own growth.

(00:03:11) Three actionable strategies to reclaim identity and reframe quitting as a learning experience.

(00:04:57) The importance of reflecting on past failures to extract valuable lessons.

(00:06:02) Prompts and techniques for journaling to identify patterns and prevent future derailments.

(00:07:01) Guidance on developing a structured “Restart Plan”.

(00:08:56) The importance of establishing supportive habits to maintain motivation and consistency in the restart process.

(00:09:59) Your action step to take after you listen to this episode.

For full show notes, visit

jasminestar.com/podcast/episode495

Have you ever wondered what separated great leaders from the well,...the not-so-great leaders?

Why is it that some leaders can inspire action while others struggle to gain even a modicum of respect?

The difference often lies in their ability to connect deeply with their teams, communicate a compelling vision, and embody the values they promote. How do you learn to develop this leadership style?

Enter the Goldman Framework, a five-part leadership model designed to help you cultivate the skills and mindset necessary for impactful leadership. And that’s exactly what you’ll learn in this episode.

After you listen, make sure to leave a rating and review (this week only!) for a chance to win $500!

Click play to hear all of this and…

(00:00:00) Overview of this episode's focus on emotional intelligence and how you can win $500 by leaving a review this week.

(00:00:56) The importance of self-awareness and methods to improve it.

(00:02:07) The self-regulation techniques that helped me when feeling anxious.

(00:05:36) The importance of intrinsic motivation and its impact on productivity and retention.

(00:07:44) How to make team meetings more effective and make team members feel more comfortable.

(00:09:47) How to continue to develop your emotional intelligence and become a better leader.

For full show notes, visit jasminestar.com/podcast/episode494.

Listen to related episodes:

• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• Quarter 2 Review: The Actions I Took to Build My Future
• Reinventing Yourself: Ready for Your Next Chapter?

Let’s be real: business is hard.

You might feel like you’re hitting roadblock after roadblock, but what if I told you that those failures are the stepping stones to your biggest growth?

Every setback is an opportunity for a breakthrough—if you know how to learn from it.

In today’s episode, I’m pulling back the curtain on my four-part framework for turning failures into powerful lessons that can fuel your business growth.

This isn’t just about bouncing back—it’s about coming back stronger, more resilient, and more equipped to handle whatever comes your way. Ready to turn your failures into wins?

Click play to hear all of this and…

(00:00:00) Details about the five-day growth challenge and how you can win $500 by leaving a review this week.

(00:01:03) How failures build resilience and the necessity of learning from setbacks.

(00:01:56) My personal experience with launching an online course and the lessons I learned from failures.

(00:05:56) How to improve your self-awareness and humility.

(00:08:53) How to improve decision-making and learn from past lessons.

(00:10:52) Your action step.

For full show notes, visit jasminestar.com/podcast/episode493

Listen to Related Episodes:

• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• How to Take Bigger Business Risks with Chase Jarvis
• Reinventing Yourself: Ready for Your Next Chapter?

I’m filled with immense gratitude as I type this…

This week, we’re celebrating two major milestones: our 500th episode and the fifth anniversary of The Jasmine Star Show!

And to say thanks to you (yes, YOU!), the team and I are kicking off a 5-Day Growth Challenge. We’ll be sharing a short episode every day this week filled with strategies to help you overcome challenges, achieve your goals, and unlock your full potential.

Bonus: If you leave a review during these five days, you’ll be entered to win $500!

In today’s episode (Day 1!), you’ll learn how to navigate ambiguity, make decisions without clear outcomes, and see complexity as an opportunity for growth. Make sure to stay til the end to get your action step!

Click play to hear all of this and…

(00:00) The five-day growth challenge and celebration of the podcast's 500th episode.

(00:00:53) The importance of making decisions amidst uncertainty in business.

(00:01:49) The necessity of adapting to ambiguous situations in entrepreneurship.

(00:03:33) How to view complexity as an opportunity for growth rather than an obstacle.

(00:06:58) How to improve your self-awareness.

(00:07:54) My (very) personal experience preparing for a business pitch amidst uncertainty.

(00:10:16) My action step for you!

For full show notes, visit jasminestar.com/podcast/episode492

Listen to Related Episodes:

• How to Turn Sales Objections Into Opportunities [13 min]
• How to Create More Meaningful Relationships in Business
• 5 Mindset Shifts for Business Growth

The Jasmine Star Show has hit not one, but TWO major milestones this week!

We’re celebrating our 500th episode and the fifth anniversary of our podcast journey. It’s been an incredible ride, and I couldn’t have done it without your unwavering support and love.

As a token of appreciation, the team and I are hosting a 5-Day Growth Challenge. Each day this week, we’ll share a short, growth-driven episode with one small action you can take at the end.

And the best part? Leave a rating and review this week, and you’ll be entered to win $500!

To kick off the challenge, this special episode is all about the new realities that come with personal and professional growth.

Click play now to hear all of this and…

(00:00:00) How to win $500!

(00:01:58) The challenge of letting go of relationships that no longer serve your growth.

(00:05:04) How to confront and manage fear as a signal for growth.

(00:08:12) My evolving definition of success (beyond external achievements.)

(00:11:16) The importance of self-awareness in personal and professional growth.

(00:12:23) The pressure to continuously achieve and the importance of celebrating growth.

For full show notes, visit: jasminestar.com/podcast/episode491

Listen to Related Episodes:

• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• Quarter 2 Review: The Actions I Took to Build My Future
• Reinventing Yourself: Ready for Your Next Chapter?

Have you ever wondered how some businesses seem to effortlessly keep their customers coming back for more?

That's exactly what we're diving into today...the secret sauce behind customer lifetime value (LTV) and how YOU can harness its power to grow revenue without having to find new customers.

Listen to hear five actionable strategies that will not only increase your LTV but also transform the way you think about customer relationships.

Take notes, because this right here is how you turn one-time buyers into lifelong fans.

Click play to hear all of this and:

(00:00:44) How to boost your bottom line (hint: It starts with prioritizing the customer experience).

(00:01:08) How to tailor your message to build loyalty and grow your sales.

(00:03:43) The power of a subscription model to keep your customers coming back without chasing them down.

(00:04:45) The key to building real trust and having your customers raving about you.

(00:05:55) The one tactic to make your offer fun and increase customer engagement.

(00:07:42) How to effectively upsell and cross-sell offers.

🎧 Listen to the full episode, Understanding and Increasing Your Customer LTV (Lifetime Value): Five Strategies to Make More Money From the Same Customers

Listen to Related Episodes:

• How to Create an Unforgettable Experience
• Three Sales Strategies to Increase Your Revenue
• How To Turn Sales Objections Into Opportunities [13 min]

Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode490

Have you ever wondered why some products just fly off the shelves while others gather dust?

Well, lemme tell you...it’s not just about what you’re selling, but how you’re pricing it.

In this episode, I dive deep into five psychological pricing strategies that can boost your sales and attract those higher-paying customers you’ve been dreaming about.

My one invitation is to take these insights and turn them into REAL actionable steps, so you can see results. And trust me, you’ll want to.

These strategies aren’t just theoretical—they’re practical, proven methods that can transform your business (just as they’ve transformed mine)!

Click play to hear all of this and:

(00:01:18) The specific number of options you need to provide to make the preferred choice more attractive.

(00:03:01) How to increase the perception of affordability by just tweaking a few numbers.

(00:07:15) How offering packages can increase perceived value.

(00:11:32) Understanding the power of limited-time offers (and using ethical scarcity!).

(00:14:17) Why “most loved” or “most popular” products naturally drive more sales.

🎧 Listen to the full episode, How to Price Your Offer to Increase Sales: https://podcasts.apple.com/us/podcast/how-to-price-your-offer-to-increase-sales/id1479619320?i=1000645974302

Listen to Related Episodes:

• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires: https://podcasts.apple.com/us/podcast/how-to-increase-your-sales-by-uncovering-your-dream/id1479619320?i=1000629173885
• How to Double Your Revenue in 60 Days with a Proven Launch Plan: https://podcasts.apple.com/us/podcast/how-to-double-your-revenue-in-60-days-with-a/id1479619320?i=1000647639063

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode489

If this episode resonated and you want to dive deeper with revenue generation from offers, sign up for the waitlist for Your Biggest Launch Ever and be first to know when doors open!

>>>>>>>>>>>>>>

They’re asking questions about your other offers…

They've reached their initial goals…

They’re raving about their experience…

These are just a few of the signs that a client (or customer!) is ready for the “next steps” with you.

And this is why you must have a strategic offer in place for them. Trust me, you’ll not only retain their business but also deepen your relationship with them, helping them solve bigger problems.

In this episode, you’ll learn how to create offers based on testing and data, Enhancing customer experience through a defined client journey, and maximize your lifetime value (LTV) through strategic offers.

Click play to hear all of this and…

(00:00:00) The concept of a client continuum and its importance for business success.

(00:00:43) My first digital offer and how it fit with my others at the time.

(00:02:38) Why having a client continuum is crucial for retaining customers and increasing revenue.

(00:05:25) The benefits of having a strategic “next step” for your clients.

(00:06:27) How a clear path improves customer experience and engagement.

(00:06:27) The importance of increasing your LTV (lifetime value) and how to do it.

(00:07:25) How a well-defined client continuum can differentiate your business from competitors.

(00:08:20) Steps to define your ideal client's journey.

(00:09:14) Tips for implementing a client continuum for your business.

(00:13:26) Strategies to create easy transitions for clients to upgrade within the continuum.

(00:14:21) Signs that indicate when a client is ready for a higher-tier offer.

(00:17:20) Your action step to complete after you listen to the episode.

Listen to Related Episodes:

• How to Create an UNFORGETTABLE Customer Experience
• Understanding and Increasing Your Customer LTV
• How to Build Long-Lasting Relationships in Business

For full show notes, visit jasminestar.com/podcast/episode488

What if you could secure your DREAM client with just one compelling pitch?

Bookmark this episode because today, I’m breaking down my four-step process to crafting and delivering a pitch that’s not only authentic but also highly effective.

And yes, I know that pitching can be nerve-wracking, but it doesn’t have to be. With this approach, we’ll turn those nerves into confidence and land the clients, brand partnerships, or investment opportunities we’ve been dreaming of.

Click play to hear all of this and:

(00:00:29) Why understanding your audience is everything (and how solid research sets up a winning pitch).

(00:03:14) My top tips for crafting a pitch that highlights what makes you unforgettable.

(00:07:54) Delivering your presentation with confidence and nailing the delivery.

(00:12:32) Timing, touchpoints, and how to make your message truly memorable.

🎧 Listen to the full episode on this topic, How to Prepare, Create, and Deliver Your Pitch, >>HERE<<

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• How to Become a Better Speaker and Communicator

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode487

I still can’t believe I’m sharing this as a podcast episode…

It’s uncomfortable.

It’s vulnerable.

And it’s VERY real.

But most importantly, it’s too good not to share because I know it’ll help you on your own journey.

Susan Sierota’s mentorship has been, dare I say, life-changing.

Everything from helping me empower my team to run the operations to handling (many) business curve balls.

In this episode, you’ll learn how to handle tough situations in entrepreneurship and build confidence in yourself as a leader.

Click >>PLAY<< to hear all of this and:

(00:00:00) The topic of building a business amidst challenges.

(00:01:56) Why I decided to record this raw conversation with my mentor.

(00:03:01) How I plan to change the way I create my content.

(00:05:03) A struggle I face during important meetings.

(00:06:56) The patterns I noticed while journaling.

(00:08:52) Amazing advice I got about making important business decisions.

(00:11:43) The importance of accepting fears and concerns in the business journey.

(00:12:41) The costs associated with business decisions and how to face them.

(00:17:35) The importance of being audacious in business and having the willingness to take risks.

(00:18:39) The need for entrepreneurs to learn from personal experiences, even if it means facing challenges.

Listen to Related Episodes:

• Quarter 2 Review: The Actions I Took to Build My Future
• Reinventing Yourself: Ready for Your Next Chapter?
• Strategies that Have Transformed My Business with (My Coach) Susan Sierota

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode486

Behind every successful entrepreneur is a process for making decisions, managing teams, and overcoming challenges.

But how do they develop these strategies?

Two key ways: by taking action and learning from others’ experiences.

That’s why I created this business Q&A-style episode—to pull back the curtain and share my personal approach to navigating these very challenges.

In this episode, you’ll discover methods for simplifying complex topics, strategies for conducting employee performance reviews, and the best ways to connect with your audience online.

Click play to hear all of this and…

(00:00:51) The importance of asking for testimonials from past clients, regardless of how much time has passed.

(00:01:51) My #1 tip for handling performance discussions with employees.

(00:05:39) The best way to connect with potential buyers online.

(00:11:44) My approach (and unique perspective) to balancing my roles as a mother and entrepreneur.

(00:15:29) My strategies for breaking down complex topics into digestible frameworks.

(00:18:34) The importance of taking action to climb out of difficult situations.

(00:21:33) How to acknowledge being in a difficult place and realizing personal power to change circumstances.

(00:22:22) The steps to take when you’re feeling lost.

(00:23:15) How to view struggles as opportunities for growth and transformation.

For full show notes, visit: jasminestar.com/podcast/episode485

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

What if I told you that business plateaus can be a good thing? Hear me out…

A plateau can signal a need for a fresh perspective, a new strategy, or a deeper understanding of your market.

It's an opportunity to pause, reflect, and re-evaluate your business goals and systems.

Sometimes, the most significant growth happens not during periods of rapid expansion, but during these moments of stillness and introspection.

In this episode, you’ll learn how to recognize and address plateaus early, set and hit 10X goals in your business, and stay proactive to avoid future plateaus.

Click play to hear all of this and…

(00:00:00) What it means to go through a business plateau.

(00:00:56) Signs of stagnation in business growth and the need for assessment.

(00:01:59) How I overcame a plateau in my business.

(00:03:09) The Ten X principle and why it works when setting ambitious goals.

(00:04:05) One of the best ways to grow your business.

(00:07:51) How to make plateaus launching pads for breakthroughs.

Resources Mentioned in This Episode:

• Scaling Your Business Effectively with Jereshia Hawk: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000669794530
• How to Reach IMPOSSIBLE Goals with Dr. Benjamin Hardy: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000657139967
• 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode484

The concept of maximizing time is deeply personal for me…I’m convinced that time is our most valuable resource because it’s the one thing we can’t get back.

I’m SUPER specific about how I manage my time—especially when it comes to my inbox!

I had the pleasure of chatting with Nick Sonnenberg, CEO of Leverage and an operational efficiency consultant. This conversation is a must-listen for anyone looking to streamline their communication (and increase productivity as a result!).

Nick has a brilliant framework for getting organized—it’s called the CPR method—and he’s going to break it all down for us.

We’ll dive into how systems, tools, and better communication can not only make your business run smoother but also give you the freedom to focus on what really matters.

(Spoiler alert: It’s not about hustling harder!)

Click play to hear all of this and:

(00:01:10) The real deal on why mastering email can revolutionize your business productivity.

(00:04:22) Why businesses today are drowning in communication chaos and how you can break free.

(00:05:54) The story behind Nick’s first productivity app, Calvin, and what it taught him about business.

(00:10:06) How to handle the rollercoaster ride of rapid expansion.

(00:12:35) Navigating financial struggles and bouncing back from debt after your business structure falls apart.

(00:13:18) The power of staying confident under pressure (your secret weapon for pushing through tough times).

(00:14:36) Nick’s secret to reclaiming his time? A serious audit that exposed where time was being wasted.

(00:15:00) How to supercharge your productivity using the CPR framework.

(00:16:12) How to find focus in business by niching down and outsourcing.

(00:17:11) Nick’s email management strategy to reach inbox zero.

(00:21:00) How consulting businesses today can pivot for sustainable scaling.

(00:34:30) Nick’s recommended tools of the trade for seamless communication and task management (that’s how they stay on top of it all).

(00:52:19) How AI is transforming team productivity (get ready for 2025).

Listen to Related Episodes:

• Five Things My Team and I Do to Stay Productive and Reach Our Goals
• How to Create Team Systems and Operations That Simplify Scaling and Growth
• Is It Ever Ok to Move a Deadline?

Connect with Nick Sonnenberg:

• LinkedIn
• Book — Come Up For Air

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader 📧

For full show notes, visit jasminestar.com/podcast/episode48

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Do a gazillion questions come up when you think about expanding your business?

…What will my competition be like?

…Will my messaging land?

…How can I stand out and make a great first impression?

If you’re squinting your eyes, wrinkling your nose,  and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion.

In this episode, you’ll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event.

Click play now to hear all of this, and…

(00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals.

(00:01:07) A personal (and embarrassing) story that happened to me at a speaking event.

(00:03:52) The times you would need a go-to-market strategy.

(00:04:53) The first phase of market expansion and what it entails.

(00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets.

(00:12:27) Why you MUST identify growth opportunities in your new market before expanding.

(00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience.

(00:16:31) How to reassess your pricing strategies to align with your new market.

(00:18:33) Strategies for effectively launching your brand and offerings to the new market.

(00:20:32) How you can build trust quicker in your new market.

(00:21:43) Ways you can create excitement to encourage initial sales AND future purchases.

For full show notes, visit jasminestar.com/podcast/episode482

Listen to Related Episodes

• How to Price Your Offer to Increase Sales
• How to Create an UNFORGETTABLE Customer Experience
• The Mindset to Embrace When Creating a New Offer

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat.

I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.

From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.

We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.

But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.

Click play to hear all of this and:

(00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper.

(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).

(00:06:02) How Google became a brand people love, without ads. (Yes, really!)

(00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere.

(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).

(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.

(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.

(00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes).

(00:24:46) When to let go of what’s no longer working and pivot—without regret.

(00:26:57) Seth’s #1 mantra for success: “This might not work.”

Listen to Related Episodes:

• Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766
• How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795
• The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795

Connect With Seth Godin:

• Seth’s new book, This is Strategy: https://geni.us/thisisstrategy
• Seth’s blog: https://seths.blog/
• Follow Seth on Instagram: https://www.instagram.com/sethgodin

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/n

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Welcome to your Marketing State of the Union address.

Yes friend, today, we're diving into what's actually working right now, but more importantly…

How to set up your business to WIN in 2025.

(Can you tell that I lo(ooo)ve thinking ahead?)

Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business.

We’re also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies).

Eric’s advice? It’s right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did!

Click play to hear all of this and:

(00:01:29) What’s really happening in marketing right now? Here’s the truth behind the trends.

(00:04:07) Why trying to do it all can lead to chaos.

(00:05:17) How to know if YOUR best next step is to hire a top operator.

(00:06:39) What a holding company truly is and the benefits they bring for business growth.

(00:17:54) How to leverage affiliate marketing to maximize your revenue.

(00:28:33) Thinking of starting your own agency? Eric’s secrets to getting started on a budget.

(00:29:00) Marketing services that are hot right now and where new opportunities lie.

(00:29:47) How to avoid burnout and boost profitability as a new agency owner.

(00:34:34) The best framework to set standards of excellence for your team.

(00:36:07) How to give constructive feedback publicly while keeping it positive and productive.

(00:47:11) How agency business models are evolving—what Eric sees on the horizon.

(00:48:01) The key to managing business risks while maintaining steady revenue.

(00:50:22) What’s next in marketing? Eric’s take on future trends and staying ahead of the game.

Listen to Related Episodes:

• How to Audit Your Current Business Strategy for Sustainable Growth
• 5 Mindset Shifts for Business Growth
• Flash Fire Business Q&A: My Personal Insights and Marketing Strategies

Resources mentioned:

• Agency Owners Association

Connect With Eric Siu:

• Instagram: https://instagram.com/ericosiu
• Facebook: https://www.facebook.com/singlegrain/
• Website: https://singlegrain.com

For full show notes, visit jasminestar.com/podcast/episode480

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Ready to learn what’s been working, what hasn’t, and where my focus is as I reflect on the past three months? GOOD.

As raw, uncomfortable, and vulnerable as these conversations can be, I record them so you can learn from my experiences—the highs, the lows, and everything in between.

In this episode, I’m taking you behind the scenes of my business as I reflect on the bricks I laid in Quarter Three and share key moments from the first two quarters of 2024.

If you're interested in how I’m building momentum brick by brick—focusing on my ideal client, refining my offers, and creating strategies to grow my business—this episode is packed with insights, honest reflections, and actionable takeaways to help you do the same. I hope it serves you well.

Click play to hear all of this and…

(00:00:00) An overview of my "Laying Bricks" series and a reflection on the first two quarters of 2024.

(00:02:37) My TOP focus for the third quarter.

(00:03:33) The first brick I laid in Q3 and how it helped me identify the needs of my ideal client and gaps in the market.

(00:04:30) The three key questions I kept in mind when doing market research.

(00:08:12) The importance of having a valuable offer rather than just focusing on messaging.

(00:09:06) The second brick I laid in Q3 and how it’s given me access to new opportunities.

(00:12:10) The difference between corporate and event-style speaking tracks and what I’m currently pursuing.

(00:14:05) The third brick I laid in Q3 and how it’s freeing up my time as a CEO.

(00:16:48) The strategies I’m using to build my email list and the importance of segmenting your audience.

(00:19:58) The fourth brick I laid in Q4 and how it’s helping me be more productive.

(00:21:45) An honest overview of the month of July in my business.

(00:24:30) The importance of defining your target audience before the branding process.

(00:25:21) A heartfelt moment with JD (my husband and business partner) about professional challenges and growth.

(00:28:15) My strategy for inviting seven-figure entrepreneurs to attend Mastermind and why I chose personal outreach.

(00:30:46) What I’ve learned from conducting sales calls.

(00:34:09) My VeeCon2024 experience and the thing that surprised me the most.

(00:42:46) A discussion on achieving balance while pursuing business goals and aspirations.

(00:44:33) My honest feelings and thoughts after being surrounded by highly successful people.

(00:45:39) The importance of preparing for the level of success you desire.

(00:47:53) The transformative experience I had at a mastermind retreat in Santa Fe, New Mexico.

(00:49:46) What I hope to accomplish during our leadership retreat with my team.

For full show notes, visit: jasminestar.com/podcast/episode479

Listen to the Rest of the “Laying Bricks” Series:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000653304891
• Quarter 2 Review: The Actions I Took to Build My Future: https://podcasts.apple.com

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

>> Sign up for my FREE LIVE CLASS: Create a Lead Magnet: Your Step-by-Step Guide to Attract Dream Customers: http://jasminestar.com/leadmagnet <<

Let’s be real: we all have plenty of emails in our inbox, and getting someone to subscribe these days takes more than just saying “Don’t forget to subscribe to my newsletter!”

People are selective with their time and inbox space, so if you want them to hand over their email, you must offer something they truly find valuable.

Because even though, yes – inboxes are flooded, your email list is still one of the most powerful tools you have to build relationships and grow your business.

In this episode, you’ll learn how to brainstorm and test opt-in (AKA freebie or lead magnet) ideas, my five-step framework for creating lead magnets, and how to effectively market them.

Click play to hear all of this and…

• (00:00:00) The topic of lead generation and the importance of trust in attracting clients.
• (00:01:00) The definition of lead magnets and why you should have them to build trust.
• (00:02:01) Why email is the best tool for maintaining contact with potential clients.
• (00:03:58) My personal recommendation on how often to create lead magnets.
• (00:04:51) My five-step framework for creating effective lead magnets.
• (00:05:44) The importance of understanding your offer and identifying who your ideal client is.
• (00:07:36) Why you must identify what your ideal client truly needs to know before they invest in your offer.
• (00:10:17) How to make sure your lead magnet is what your ideal client wants.
• (00:12:04) Tips on effectively marketing your lead magnet to your audience.
• (00:14:58) Methods for sharing your lead magnet on social media, podcasts, and through ads.

For full show notes, visit: jasminestar.com/podcast/episode478

Resources Mentioned in This Episode:

• Download the Lead Magnet Workbook with 10 ideas for your business: http://jasminestar.com/leadmagnet
• Subscribe to My Weekly Newsletter: https://jasminestar.com/newsletter
• Listen to the Imposter Syndrome Audio Series: http://jasminestar.com/imposter

Listen to Related Episodes:

• Four Secrets to Unstoppable Marketing: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000671645761
• How to Turn Sales Objections Into Opportunities [13 min]: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000670024823
• Understanding Client Behavior: Neuromarketing Strategies That Work: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000668990288

Connect with Me:

• Instagram: https://www.instagram.com/jasminestar
• YouTube: https://www.youtube.com/@officialjasminestar

Everyone tells you that the secret to happiness and success is… AUTHENTICITY.

But…what does it really mean to be authentic?

Today’s guest answers this beautifully by sharing a framework to live with intention, purpose, and best yet: keeping FUN at the center of it all.

I’m thrilled to welcome Ben Nemtin, speaker, author, and co-creator of The Buried Life.

Ben (so graciously) opened up about his journey from being a collegiate athlete struggling with depression to creating a movement focused on helping people realize their dreams.

Click play to hear all of this and:

(00:00:19) Why fun is the ultimate gauge for success in life and work.

(00:06:25) How to handle high-pressure situations and the anxiety and depression that come with them.

(00:09:09) The power of tackling your bucket list while helping others and building your legacy.

(00:10:42) Ben’s golden framework for overcoming tough times.

(00:11:40) The impact of misalignment on your mental health.

(00:16:20) How to find sponsors to keep your dream alive, even when money is tight.

(00:17:02) How Ben and his team made a bold pivot.

(00:18:41) The behind-the-scenes process of selling his show to MTV while keeping creative control.

(00:20:15) Spotting early signs of anxiety and understanding what they’re trying to tell you.

(00:20:41) How Ben stepped outside his comfort zone by delivering a top-watched TED talk.

(00:25:30) Facing mortality head-on—how confronting death can clarify what truly matters.

(00:26:51) Why the fear of failure and judgment hold us back from living fully.

(00:34:05) How small actions lead to massive momentum over time.

(00:35:16) How to build a personal brand that lasts.

(00:36:46) The Bucket List Journal—turning dreams into action (seriously, grab yours!).

(00:37:35) Scaling speaking engagements and product sales—Ben’s strategy.

(00:39:29) The best accountability tools you can use to guarantee lasting impact.

(00:40:23) Ben’s approach to sourcing and distributing physical products efficiently.

(00:40:54) Turning events into marketing engines—how post-event buzz can drive product demand.

(00:41:19) Amazon vs. DTC—why Ben prefers Amazon for sales (and where DTC could win).

(00:43:19) Course creation 101—how to integrate signature keynotes into a learning platform.

Listen to Related Episodes:

• How to Deal with Negative Comments
• How to Create More Meaningful Relationships in Business
• 5 Mindset Shifts for Business Growth

Connect With Ben:

• Instagram: https://instagram.com/bennemtin
• LinkedIn: https://www.linkedin.com/in/bennemtin/
• The Bucket List Journal: https://writeyourlist.com/

For full show notes, visit jasminestar.com/podcast/episode477

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

“17 Ways You Can Screw Up Your Kids”

“5 Mistakes That Will Ruin Your Credit Forever

“4 Reasons You’ll Never Lose Weight”

Have you seen this type of fear-based marketing?

It might lead to short-term actions, but it hardly ever leads to long-term loyalty.

When I was struggling with my weight, these headlines were everywhere. They’d hook me by playing on my insecurities, but it doesn’t deliver the clarity and support you need to actually improve your situation.

The solution: Possibility Marketing.

Possibility marketing is about inspiring action by offering hope and tangible solutions. (Instead of scaring people into believing they're doomed.)

It wasn't until I found health professionals who focused on education and empowerment that I began to see real change.

In this episode, you’ll learn four new strategies to uplevel your marketing efforts, the Three C’s of Marketing, and my Three-Step Possibility Marketing Framework.

Click >>PLAY<< to hear all of this and…

(00:00:00) The importance of sustainable growth and lasting relationships in marketing

(00:02:33) The struggles I’ve faced around my weight and how fear-based marketing impacted my health

(00:06:16) My Three-Step Possibility Marketing Framework

(00:09:09) The importance of collaborations and a recent experience I had with a peer when pitching one

(00:12:34) My checklist for initiating collaborations

(00:15:27) What “long-term marketing” really means and how to implement it in a strategy

(00:21:00) How to build trust and strengthen relationships with your audience

(00:22:47) Strategies for over-delivering value to build credibility with your audience

(00:26:14) Your action step to after this episode

For full show notes visit: jasminestar.com/podcast/episode476

• Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
• How to Create Sustainable Business Success by Prioritizing Your Health with Dr. Gabrielle Lyon

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

He’s worked on campaigns for household brands (think: Nike, Apple, and Samsung.)

Chase Jarvis, author and photographer, has found success with life and business because of one singular philosophy: never play it safe.

There are cells in our brains that are hardwired to keep us comfortable and safe, actively steering us away from risk. It’s a survival mechanism designed to avoid discomfort and uncertainty. But here’s the catch: when you continuously avoid risk, those same cells reinforce patterns of fear and stagnation.

This is exactly why I knew I had to bring him on the show. In this episode, Chase shares his journey of breaking the mold, taking creative risks, and how embracing discomfort has been key to his success.

Click >>PLAY<< to hear all of this and…

(00:00:00) What can happen when you refuse to play it safe in life and business.

(00:06:12) The importance of sharing knowledge and building a community.

(00:13:19) The crazy (yet, transformative) experience of broadcasting a live wedding and its impact on their careers.

(00:17:45) The deeper lessons learned through vulnerability and the importance of stepping out of comfort zones.

(18:05) The value of personal experiences in learning from both wins and losses.

(18:38) An (unconventional) equation for achieving success.

(19:33) The necessity of creativity and overcoming fear to achieve remarkable experiences.

(22:16) The struggle to maintain authenticity amidst societal pressures to conform.

(23:08) How Chase defines creativity.

(23:51) The intertwining of creativity and business.

(33:00) The harsh realities of venture capital pressures and investor expectations.

(35:48) The challenges of maintaining company culture during rapid growth phases.

(00:36:58) Key lessons Chase learned from transitioning between leadership roles in a company.

(00:38:04) The importance of stepping outside comfort zones to achieve personal growth.

(00:39:51) Personal betrayals Chase’s career and the lessons he learned from them.

(00:42:48) The process and challenges Chase faced while writing his book.

(00:44:04) The attention you need to achieve personal and professional goals.

(00:48:28) The importance of taking action rather than overthinking or remaining passive.

For full show notes, visit: jasminestar.com/podcast/episode475

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

“Curiosity led me to where I am today.”

When Ena Hull, TIGER 21 Chair for Newport Beach, said this on the show, I paused. I realized just how underrated curiosity is.

Curiosity brings new tests and experiments.

Curiosity leads to new ways of thinking.

Curiosity opens doors to new possibilities and opportunities.

From a young age, Ena observed and studied successful people, asking questions and seeking knowledge. This understanding of how successful people engage, talk, and live shaped her into the successful leader she is today.

In this episode, we discuss tips for career transitions, the power of self-advocacy, and how you can reinvent yourself anytime you want.

Click play to hear all of this and…

(00:00:00) How you CAN reinvent yourself whenever you want to.

(00:02:27) How Ena’s curiosity and observational skills shaped her career from a young age.

(00:08:11) How Ena started her career at age 20 and what it turned into.

(00:12:50) The hard (but smart) decision Ena made during the pandemic.

(00:16:29) Why Ena left her CEO position and her tips for transitioning careers.

(00:17:43) The importance of relationships and networks in business.

(00:19:28) Ena’s decision to invest in her personal growth instead of traditional assets.

(00:20:33) The need for budgeting and financial readiness before making significant career changes.

(00:21:41) How Ena was introduced to TIGER 21 and how it led to her current role.

(00:32:31) Tips on how to get the most out of group coaching and mastermind experiences.

(00:35:50) The importance of being bold in asking for what you want.

(00:38:25) Three key principles for career transitions.

(00:39:17) The importance of knowing whom to ask for assistance in leadership roles.

For full show notes, visit jasminestar.com/podcast/episode474

Listen to related episodes:

• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• Quarter 2 Review: The Actions I Took to Build My Future
• Reinventing Yourself: Ready for Your Next Chapter?

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Imagine this: You’re on a rowboat trying to reach your destination, but everyone on the boat is rowing in all different directions and all at different speeds.

THIS is what it feels like when you have a team that doesn’t communicate or collaborate.

So what do you do? You set up SYSTEMS that support clear communication, streamline collaboration, and ensure everyone is aligned towards your company’s vision.

I know this because the business I have today is a byproduct of systems and processes that were designed for scalability.

In this episode, you’ll learn a framework for identifying and addressing communication gaps, ways to leverage technology to streamline processes, and how to empower your team to improve efficiency and motivation.

Click play to hear all of this and…

(00:00:00) How to bridge gaps and create a safe space for team communication.

(00:00:53) How you can create collaboration between departments to enhance efficiency.

(00:01:51) Ways my internal departments collaborate to improve client success.

(00:02:54) How communication breakdowns lead to inefficiencies and frustration within teams.

(00:05:52) How to identify and recognize communication gaps.

(00:06:47) A three-step framework to identify and address communication issues.

(00:08:26) What it means to “bring it to the team” when you’re trying to find a solution.

(00:10:20) Why (and how) you should designate time for team members to voice concerns and ideas.

(00:11:04) The tools we use to improve team collaboration.

(00:12:49) How systems prevent mistakes in business.

(00:13:50) How to ensure that conversations get translated into actionable tasks.

(00:14:47) How you can create a culture of openness and a team that isn’t afraid of making mistakes.

As mentioned in this episode: you can sign up for my newsletter at jasminestar.com/subscribe.

Listen to related episodes:

• Influencer Marketing & Running MULTIPLE Businesses at Once: What You Need to Know with Dan Fleyshman
• How You Can Develop the BEST Traits in Leadership
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

For full show notes, visit jasminestar.com/podcast/episode473

You know what one of the biggest goldmines for market research is?

Objections. (Yes, you heard that right.)

If you listen closely, objections can reveal opportunities for you to get your clients closer to “YES!”.

Now, you might be thinking, “Jasmine, how can objections be a goldmine? Aren't they just hurdles in the way of getting a sale?"

And, that's fair. But what if I told you there's a way to flip those objections, use them as information, and turn them into golden opportunities?

In today's episode, I'm sharing the top ways to handle the most common sales objections by digging deep into the underlying concerns behind them.

Click play to hear all of this and:

• (00:00:20) How to effectively address the objection of “I just don't have time”
• (00:02:53) How to help your prospect find creative solutions to their pricing concerns
• (00:03:50) What I've learned from my own experience about finding solutions to pricing objections
• (00:07:31) How to effectively address the "I don't know if it's a right fit" objection
• (00:10:25) How to create ease and excitement when someone is afraid to commit

🎧 Listen to the full episode, Do THIS to Close More Sales, >>HERE<<

Listen to Related Episodes:

• How to Create Content That Removes Objections and Increases Your Sales
• Three Sales Strategies to Increase Your Revenue

For full show notes, visit jasminestar.com/podcast/episode472

“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.”

When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk, private business mentor, to be on the show, I knew I’d have pages full of notes.)

But what I didn't know was how Jereshia scaled her business, which she so graciously shares with us.

If you’re in a place where your revenue feels stagnant, you want to scale but you’re not sure what steps to take, and you need a slight kick in the pants, you’re in the right place.

In this episode, you’ll learn how to better understand your buyers, adapt to market changes, and leverage past experiences for business success.

Click play to hear all of this and…

(00:02:58) An inside look at Jereshia’s career.

(00:03:21) The importance of building real relationships in sales and entrepreneurship.

(00:07:31) How Jereshia created opportunities for herself while working a full-time corporate job.

(00:10:32) The key principles behind scaling a business effectively.

(00:11:21) How Jereshia’s first $60,000 sales month and its impact on her goals.

(00:12:29) What it means to ‘flip the funnel’ to focus on high-ticket offers.

(00:15:18) The benefits of selling higher-ticket offers based on her experiences.

(16:17) How Jereshia used the transferable skills she learned in corporate when she started coaching.

(18:07) The commitment Jereshia made to herself when starting her business and how it helped her get to where she is now.

(21:03) The number one non-negotiable thing you must do if you want to become a thought leader.

(22:57) How to help clients choose between your offer over similar service providers.

(25:28) Jereshia’s (brilliant) process to identify her ideal client.

(27:10) How Jereshia transitioned to six figures.

(34:18) Jereshia’s strategy of specializing her offers to capitalize on market demand and client spending habits.

(39:28) The importance of long-form content when building trust with your audience.

(40:13) How you can use free content to pre-qualify leads for higher-ticket offers.

For full show notes, visit jasminestar.com/podcast/episode471

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

How can you create ways (for not only your business) but your community to WIN?

When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed.

And during this discussion, I heard some of the most creative ways to do exactly this.

But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3.

(If you’ve been a listener for a while, by now you know that I’m OBSESSED with all things NFTs.)

If you want to geek out with ya girl on how creativity, community, and strategic growth blend in the digital age, this episode is for you!!

We’re diving into the business of NFTs, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values.

Click >>PLAY<< to hear all of this and…

(00:05:12) The challenges of acquiring a project after it already had initial success

(00:11:30) The process of engaging and aligning an existing community with a new vision and leadership

(00:15:34) How Peter deals with the skepticism and concerns from the web3 space

(00:20:08) What it really takes to overhaul a complex brand

(00:22:19) How Pudgy Penguins entered the retail market (in Walmart, no less!)

(00:24:05) How to license digital assets from NFT owners

(00:26:07) The legal implications Pudgy Penguins navigated in a new market, and the best way to address those complexities

(00:31:20) Integrating web3 wallets and gamification into retail products to create a unique physical experience

(00:34:11) The social media strategy that garnered 10 million views in one day!

(00:39:31) The virality formula: how to create engaging and relatable content

(00:49:12) A strategy to target a younger demographic

Listen to Related Episodes:

• 430: How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk
• 336a: What’s Changing the Landscape for Business Owners: Thoughts on AI, Crypto, and more with Daniel DiVenere

For full show notes, visit jasminestar.com/podcast/episode470

Connect With Peter:

• https://www.pudgypenguins.io

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.

And if you're new around the block, I NEED to break it to you: I'm a psychology freak.

Here’s the thing…understanding human behavior can totally transform your business strategies!

That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neuromarketing strategies.

By the time you're done listening, you’ll have a clear understanding of how to influence client actions and decisions more effectively.

Click play to hear all of this and:

• (00:00:00) Understanding the concept of Neuromarketing and how it influences client behavior.
• (00:03:14) Why you need to start driving small commitments from your audience on social media for better customer customer engagement.
• (00:04:22) What to focus on in your marketing to help your audience process your message faster (beyond just social media).
• (00:06:34) Understanding the Law of Reciprocity and how it applies to your marketing strategy.

Listen to Related Episodes:

• Three Sales Strategies to Increase Your Revenue
• Understanding Customer Behavior

For full show notes, visit jasminestar.com/podcast/episode469

Be honest: Have you ever gotten business advice that sounded, well, like this…

To get ahead of 99% of business owners, you must:

…”ABC: Always be closing.”

…”Eat your competition for breakfast, lunch, and dinner.”

…”Never take no for an answer.”

I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: They have nothing to do with aggressive tactics or relentless hustle.

Instead, in this episode, I’m sharing the four things I’ve done to get ahead and maintain momentum in business.

Click play to hear all of this and…

(00:00:00) What I was told to do to get ahead of 99% of business owners vs. what I actually did.

(00:09:16) The best thing to focus on when you’re growing your business.

(00:13:00) An experience I had in a mastermind group that was a pivotal moment in my growth.

(00:14:53) The framework I use in new environments for success.

(00:20:25) How successful people behave and their approach to problem-solving.

(00:25:47) One of the best ways to find new and innovative solutions for your business.

(00:34:35) How I was able to open my eyes to new opportunities and perspectives.

(00:39:10) What it takes to scale businesses past 7 figures.

(00:41:19) Why high-achieving entrepreneurs get imposter syndrome.

(00:43:18) How to add value in rooms when you feel less experienced.

For full show notes, visit: jasminestar.com/podcast/episode468

Listen to related episodes:

• How to Build Your Self Trust to Make Better Business Decisions
• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• Quarter 2 Review: The Actions I Took to Build My Future

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

“...well, it's just that your level of confidence...”

Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply.

Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid.

But in everyday life? It’s another story.

What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live.

In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease.

Click play to hear all of this and…

(00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset.

(00:02:50) How it really feels showing up as my 3X, most confident self.

(00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship.

(00:09:47) The commitment I’m making (I’d love for you to make it with me!).

(00:11:40) The initial fear of confidence and why you need to push through.

(00:15:01) The freedom you get when you do this ONE thing.

(00:18:10) Why I share my best ideas for free.

(00:21:39) My strategies for attracting a new ideal client.

(00:22:37) What it takes to scale from seven to eight figures in business.

For full show notes, visit https://jasminestar.com/podcast/episode467

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I created my first course in 2016, and hand-to-heaven, it changed my life.

But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it?

I want you to feel fully equipped and confident through every step of creating your digital offer.

This is exactly why, in this episode, I'm taking you step-by-step through the (unsexy, yet necessary!) conception and planning stages of creating an offer that has the potential to change YOUR life.

Click play to hear all of this and:

• (00:00:34) A Five-Step framework for planning your digital offer
• (00:00:57) How to structure the customer journey inside your offer
• (00:01:47) How to optimize student experience in an online course
• (00:03:39) The best pricing strategies
• (00:09:29) How to create a realistic timeline for course development and launching
• (00:11:10) How to optimize your search efforts when finding the right platform to host your course
• (00:12:06) The three types of goals to set when you’re launching your digital offer

🎧 Listen to the full episode, Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer, >>HERE<<

Listen to Related Episodes:

• Do THIS to Close More Sales
• How to Create an UNFORGETTABLE Customer Experience

For full show notes, visit jasminestar.com/podcast/episode466

I’m not ONLY taking you behind-the-scenes in this episode…

I’m bringing you inside of my brain.

Lemme preface by saying this: I know how I think is different. And because of this, the way I see opportunities and investments helps me maximize my experience and find the hidden potential in every situation.

I want to share my thought process with you because when you learn how other people think, you unlock new perspectives, gain insights you never considered, and find breakthrough moments that can change…well, everything.

In other words: When we embrace different viewpoints, we can accelerate growth. So, that is exactly what you’ll hear in this episode. I hope it serves you well.

Click play to hear all of this and…

(00:00) How different viewpoints can evolve the way you think and do things.

(00:04:27) A question to help you understand your own thinking patterns.

(00:06:59) My experience in Lewis Howes' mastermind program and the key concepts I learned.

(00:15:41) How I plan to enhance my own mastermind based on things I’ve learned and witnessed.

(00:21:09) What I’ve personally gained from investing in the James Wedmore mastermind.

(00:22:09) How I make the most out of masterminds and other investments.

(00:26:15) My experience with SaaS Academy and how my team and I maximized the investment.

(00:33:40) How my team and I create systems to achieve measurable results rather than just setting goals.

Listen to the Episodes Mentioned:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities
• Quarter 2 Review: The Actions I Took to Build My Future
• This is The Real Reason You’re Not Being Productive with Rory Vaden
• Gary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)

For full show notes, visit: jasminestar.com/podcast/episode465

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Do you remember the “Share a Coke” campaign?

It was iconic. (And yet, so simple?!)

I mean, they put names on a can and boosted their sales by 2 Billion in just one summer. The lesson? Personalization works. Creativity works. Simple works.

And this right here is exactly why, in this episode, you’ll learn innovative marketing strategies and key tips and ideas for creating effective guerrilla marketing campaigns that work.

Click play to hear all of this and…

(00:00:00) Discusses the importance of team members' diverse experiences in creating effective marketing strategies.

(00:02:46) The strategy my team put together and how I was initially hesitant to execute it.

(00:04:44) What “Guerrilla Marketing” means and how you can leverage it.

(00:07:33) How Spotify’s strategy turned users into brand ambassadors.

(00:09:43) How Coca-Cola increased sales by 2 Billion in just one summer.

(00:10:41) The campaign Dove put together and why it had such a huge impact.

(00:11:52) Four tips for executing effective Guerrilla Marketing strategies.

(00:12:42) The importance of understanding your ideal client AND your broader audience.

(00:13:48) Why you should leverage your team when creating a marketing strategy.

(00:14:46) How your company values beyond just sales.

(00:17:31) Why you should involve your audience in your decision-making (and how!)

For full show notes, visit jasminestar.com/podcast/episode464

Listen to Related Episodes:

• THIS is How You Better Serve Your Customers and Clients
• Letting Your Marketing Work For You with Billy Gene
• Three Sales Strategies to Increase Your Revenue

Real talk: a strong personal brand can act as a protective moat for your business.

Apple? Stronger because of the Steve Jobs brand.

Tesla? Better known because of Elon Musk.

Spanx? Iconic because of Sara Blakely.

Yes. It’s that important.

But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense.

As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you.

These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level.

In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it.

Click play to hear all of this and…

(00:00:00) The concept of personal branding and its importance for business success.

(00:03:05) Statistics about consumers and personal brands.

(00:05:13) How personal brands can act as a protective moat for businesses.

(00:08:17) How building a brand leads to optionality and freedom.

(00:09:33) The two main obstacles preventing personal brand development.

(00:10:26) How impostor syndrome affects even successful entrepreneurs.

(00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand.

(00:15:45) What I learned from interviewing branding agencies.

(00:17:28) The importance of assembling a supportive and flexible video team for branding efforts.

(00:23:55) The need for content pillars to build trust and likeability.

(00:24:59) My advice on choosing your content frequency and the right platforms for personal branding.

(00:26:32) How to allocate time for creating different types of content.

(00:28:30) What I’m trying to approve in my business right now (and what’s next).

Listen to related episodes:

• Reinventing Yourself: Ready for Your Next Chapter?
• Restarting: How to Get Back Up When You’ve Quit (And Be Better Than Before)
• Three Ways to Remove Comparison and Become Unstoppable

For full show notes, visit:

jasminestar.com/podcast/episode463

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!)

This episode is for you.

Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.)

Nancy Twine is the founder of the natural haircare company Briogeo. She’s also an entrepreneur, investor, and advisor. She made a courageous pivot from a high-powered career on Wall Street to launching a successful beauty brand (at Sephora, no less!)

So today, we’re talking about the business of the business.

Nancy so graciously opens up about the early days of building Briogeo, the hurdles she faced while changing careers, and the bold go-to-market strategies she deployed when first building her brand.

And the best part? Nancy goes DEEP into how she built her business by meeting tons of the right people… one step at a time.

Click play to hear all of this and…

(00:03:13) How to transition into a new career path (even if your current one is already uber-successful)

(00:07:01) Nancy’s approach to social media as an early adopter of influencer marketing

(00:15:12) Developing authentic influencer partnerships and why authenticity WINS in brand collaborations

(00:17:33) Nancy's journey of bootstrapping her business (and landing a partnership with Sephora early on!)

(00:19:31) What to do when you need to take additional funding (even if your business is scaling rapidly)

(00:20:23) Why you need to be aligned with investors, not only financially but in values and vision

(00:21:42) How to respond to sudden market changes

(00:26:29) Nancy's perspective on what it really means to build a legacy and how you can start building it TODAY regardless of where you are in your journey

(00:27:01) Why mentorship and listening to other people’s stories opens up your perspective to what’s possible

(00:29:10) How to shift your mindset if you’re struggling with comparing your business to someone else’s

(00:32:01) Nancy’s three-step process to developing leaders on your team

(00:35:36) The importance of resilience and self-wellness for entrepreneurs in the 0 to 1 phase

Listen to Related Episodes:

• 372: Four Unique Strengths to Have in Business and How to Develop Them
• 438: When You Should “Break the Rules” in Your Business
• 444: How You Can Develop the BEST Traits in Leadership

For full show notes, visit jasminestar.com/podcast/episode462

Connect With Nancy:

• Instagram: https://www.instagram.com/nancytwine
• Podcast: https://nancytwine.com/
• Website:https://www.instagram.com/makersmindsetpodcast/

Dream Makers Founders G

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

If you’re a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE<< to be added to the waitlist for my upcoming mastermind. You'll be first to hear when we open applications.

************

She started off buying my $12 digital downloads ten years ago, then she became a member of Social Curator, and last year she invested in my Mastermind.

I’m so glad she did, because believe me when I say, Angie McPherson (Brand Photographer and Coach) always makes back her investments. It’s a mindset. A mindset you can develop too.

And you know what you can also learn? How to build long-lasting client relationships (just like me and Angie’s!) that lead to mutual growth and success.

In this episode that originally aired on The Angie McPherson Show, you’ll learn the signs that it’s time to pivot, the mindset to have when investing in yourself, and how to build a loyal client base.

Click play to hear all of this and…

(00:00:00) Business longevity and customer journeys.

(00:01:58) Angie’s mindset around investing and how it pays off in her business.

(00:03:34) A candid conversation about Angie’s investment in my first mastermind cohort and how she generated the funds to invest.

(00:06:24) Strategies to attract loyal clients and turn them into brand evangelists.

(00:08:24) My research methods for understanding audience needs.

(00:16:27) The importance of having a structured product suite to serve clients effectively.

(00:19:53) Advice for when you're hesitant to pivot due to fear of failure or uncertainty.

(00:24:30) The importance of nurturing relationships with key supporters and clients.

(00:26:47) The importance of being genuine and authentic when connecting with others in business.

For full show notes, visit: jasminestar.com/podcast/episode461a

Listen to Related Episodes:

• THIS is How You Better Serve Your Customers and Clients
• Understanding and Increasing Your Customer LTV (Lifetime Value): Five Strategies to Make More Money From the Same Customers
• How to Create an UNFORGETTABLE Customer Experience

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Your team is mostly made up of two kinds of people: donkeys and unicorns.

Lemme explain: Unicorns are high-achievers who can create and manage systems independently, while donkeys are reliable executors of the tasks within the systems (both are important to your organization).

Most teams consist primarily of donkeys, and you know what? That's perfectly okay. The key is to build airtight systems and processes that allow everyone to excel.

In this episode, you’ll learn how to tell the difference between A, B, and C players on your team, how to help B players advance in your organization, and my framework for giving performance reviews,

Click play to hear all of this and…

(00:00:00) How to understand A, B, and C players in your team.

(00:01:57) How to categorize the different types of people on your team.

(00:02:57) What it means to have a team of “unicorns” and “donkeys”.

(00:05:55) Three key traits to recognize A players within a team.

(00:07:48) Steve Jobs' “A Player Philosophy”.

(00:08:42) How I define A players and prevent them from leaving the organization.

(00:10:39) The key differences between A players and B players.

(00:11:43) What you need to know about C players.

(00:13:38) A personal story of letting a team member go when they weren’t meeting expectations.

(00:17:27) Four steps for conducting effective performance reviews.

(00:22:13) Why you must create a culture where feedback is accepted and sought out.

For full show notes, visit https://jasminestar.com/podcast/episode461

Listen to Related Episodes:

• How You Can Develop the BEST Traits in Leadership
• Five Things My Team and I Do to Stay Productive and Reach Our Goals
• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It

Resources:

• Let’s Hear It for B Players, Harvard business review, Thomas J. DeLong

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Ever wondered what it takes to truly achieve greatness in your industry?

Spoiler alert: it all starts with ONE IDEA.

Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality."

What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth.

In this episode, you'll learn exactly how Will empowers his team, creates a feedback-oriented culture, and leads his team to victory.

Click play to hear all of this and:

• (00:00:23) What it means to apply the concept of “Unreasonable Hospitality” to everything you do in business
• (00:01:26) The top traits of a great leader and the KEY to empower your team
• (00:06:02) How to create a culture of feedback and growth (yes, feedback and criticism are highly encouraged!)

Listen to Related Episodes:

• How You Can Develop the BEST Traits in Leadership
• You Matter: Mental Health and Business Culture with Matthew Emerzian
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

Connect With Will on Instagram:

• https://www.instagram.com/Wguidara

For full show notes, visit jasminestar.com/podcast/episode460

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.

And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.

But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!

Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.

I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)

Click play to hear all of this and:

(00:02:24) How Michelle (successfully) founded two different companies in two different markets

(00:04:54) The benefits of creating a brand-led and community-driven company

(00:07:01) The emotional journey of selling a company and figuring out your next step

(00:10:27) How to analyze the market to identify gaps that your business can leverage

(00:11:54) The process of using social media for market research

(00:16:03) The best qualities to look for in mentors and business partners

(00:21:06) Why you need to build in public and cultivate a community before launching

(00:22:35) How you can host in-person events for your business before your end product is finished

(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)

(00:33:42) The differences between DTC, retail, and Amazon strategies

(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)

(00:38:53) How to implement a successful user-generated content strategy

(00:52:24) How to build your business while also prioritizing your family

Listen to Related Episodes:

• Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create Possibilities
• How to Get Faster Running Your Business

For full show notes, visit jasminestar.com/podcast/episode459

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Can you think of one (yes, just one) business decision you’ve been avoiding?

Hiring a team member? Rebranding your business? Raising your prices?

Well, what if you took the expectation of the outcome away and just let making the decision be the win?

Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-trust. It means you’re taking action and moving forward, rather than staying stuck in indecision.

And once I learned how to trust myself to make decisions FAST—it all changed in the best way possible. Friend, I want the same for YOU.

In this episode, you’ll learn frameworks for building self-trust, how to build a strong inner-foundation, and strategies for making confident decisions.

Click play now to hear all of this and…

(00:00:00) The importance of self-trust and how it helps you build confident decisions as business owners and leaders.

(00:00:53) How I practiced “stacking bricks” to build up my self-trust.

(00:04:09) The impact of seeking external validation and the importance of focusing on internal momentum and direction to build self-trust.

(00:06:13) Real life examples of self-trust when making difficult decisions.

(00:13:54) The Self-Trust triangle framework and how YOU can use it to strengthen your self-trust.

(00:15:57) The importance of trusting yourself in decision making and the impact of doubt on making choices.

(00:22:33) Why you need to get clear on personal goals and measuring success internally.

(00:23:28) The significance of acknowledging and celebrating personal wins.

(00:24:30) The process of getting out of your comfort zone, trying new things, and learning from experiences.

Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist

Related Episodes to Listen to:

• Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It
• How You Can Develop the BEST Traits in Leadership
• What to Do When You Catch Yourself Over-Thinking in Your Business

For full show notes, visit: https://jasminestar.com/podcast/episode458

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever wondered how extremely successful business owners develop and evolve their product suite?

Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon, Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that.

And the best part? She not only shares how she created her product suite, but also how she strategically refined, priced, and sold each offering to align perfectly with her target audience's needs and desires.

In this episode, you’ll learn the importance of client transformation, knowing your customer readiness, and having the right mindset for business success. (You’ll also hear how Julie waited to see her customer needs before creating new offers.)

Click play to hear all of this and…

(00:01:46) The inside scoop on how Julie developed her product suite and the evolution of her offers

(00:04:28) Julie shares her mindset and strategy behind creating and refining her first offer, "Pitch It Perfect."

(00:06:16) The evolution of Julie’s product suite, the mindset behind the changes, and her decision to wait and understand the customer's next step before creating new offers.

(00:09:06) How Julie knew it was time to develop her group coaching and mastermind programs.

(00:11:19) How Julie defined the value proposition and differentiation in her programs.

(00:13:16) The BRILLIANT way Julie decided to develop her offers.

For full show notes, visit https://jasminestar.com/podcast/episode457

Real talk: Influencer marketing is here to stay, there’s no doubt about it.

But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)

That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.

In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)

In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.

Click play to hear all of this and…

(00:00:55) Dan’s extensive investment portfolio and what it took to get there.

(00:02:52) How Dan allocates his time and energy while managing different business ventures.

(00:03:19) The challenges Dan faced when growing a new business during the pandemic.

(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.

(00:15:49) How small businesses can get started with local influencers.

(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.

(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.

(00:26:24) A behind-the-scenes look into running a public company.

(00:31:35) The potential impact of AI influencers in the future of marketing.

(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.

(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.

(00:43:27) The importance of in-person interactions and events in building relationships.

(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.

Listen to Related Episodes:

• 378: Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know
• 427: My Personal Insights and Marketing Strategies

For full show notes, visit jasminestar.com/podcast/episode456

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me.

Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room.

From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative.

And please believe: I’m sharing it all with YOU.

In this episode, you’ll get a front row seat to my experiences, insights, and key takeaways from the Growth Accelerator Program.

Click play to hear all of this and…

(00:00:00) The transformative invitation I’ve received.

(00:05:28) The question JD asked me that prepared me for this huge event.

00:07:05) My insane (and slightly terrifying) experience at Rockefeller Plaza.

(00:09:44) My #1 goal at lunch with the other members of the growth accelerator.

(00:12:08) The questions I asked Gary Vee’s team to help me attract high-level talent, vision cast, and shape future offers.

(00:15:07) The emotional connections I felt when visiting Nasdaq (and the conversation I had with my dad about it).

(00:22:04) The moment I’ll NEVER forget with Gary Vee.

(00:24:50) The questions I asked Gary's Chief of Staff.

(00:28:05) 90% of what we focused on day two of the growth accelerator.

(00:31:58) The importance of building a strong team and casting a vision as a founder and CEO.

(00:34:39) What’s next in the growth accelerator (meetups, dinners, and in-person events) with Gary.

(00:37:27) The team dynamics at VaynerMedia and the importance of growth potential and replicating success.

For full shownotes visit, https://jasminestar.com/podcast/episode455

Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

"You have a choice. You can either get bitter or you can get better. It's up to you."

These are the words that became a catalyst for her personal and professional transformation.

When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed.

But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER.

Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all…

In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra's approach to marketing and long-term vision, and how to embrace organizational change.

Click play to hear all of this and…

(00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change.

(00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model.

(00:06:38) The BEST advice that inspired Cassandra’s book.

(00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through.

(00:15:09) How Cassandra created a positive and inclusive team culture.

(00:17:01) The mindset shift that changed the game for Cassandra.

(00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change).

(00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”.

(00:22:12) The significance of embracing change and finding purpose.

(00:30:57) How Cassandra got her start in speaking on stages while still working in corporate.

(00:37:23) Cassandra's approach to building a global network.

(00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded.

(00:43:51) Cassandra's vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it).

(00:44:34) An inside look at Cassandra's go-to-market strategies.

(00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth.

For full show notes, visit https://jasminestar.com/podcast/episode454

Learn about The Change Growth Accelerator Experience with Cassandra Worthy by clicking >>HERE<<.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

There is one content component that can (quite literally) make or break your searchability and discoverability: your titles.

Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!)

The problem is titles often get little to no intentional thought. And without a proper framework to create them, your content doesn’t get the attention it SO much deserves.

This is exactly why, in this episode, you’ll learn tips and frameworks for creating effective titles, how to leverage “prime real estate" in your titles, and an inside look on how I personally title my classes/videos/episodes/offers.

Click play to hear all of this and…

(00:00:00) The importance of effective titling and the impact of clear, compelling, and SEO-driven titles.

(00:01:42) The tips and frameworks for creating impactful titles, emphasizing the benefits of content and the use of keywords.

(00:09:51) The formula I personally use for titling (examples included!).

(00:15:35) How to leverage your “prime real estate” in titles.

(00:18:22) The number one most important thing to remember when titling.

(00:19:18) How to leverage intrigue, anticipation, and clarity in your titles.

(00:20:14) Real life examples: workshop titles with me in real time.

For full show notes, visit https://jasminestar.com/podcast/episode453

Resources Mentioned in This Episode:

• Listen to The BEST AI Strategies to Grow Your Business with Chris Winfield
• Listen to How to Price Your Offer to Increase Sales
• Listen to Business Lessons That Will Make You A Better Entrepreneur
• Check out Alex Sanfilippo, my podcast mentor from PodMatch
• Check out the research from from Wylie Communications
• Check out the research from Coschedule
• Check out the Research from Backlinko

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

What are you obsessed with right now?

For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business.

Or at least it hasn’t been true for my own business journey.

In this episode, I’m walking you through my very own framework (one I use often!) to turn obsessions into success.

Every person has their own story, but in my experience, being disciplined, focused, and resourceful, is a byproduct of positively leveraging obsession.

At the end of the day, we won’t get to change our story if we don’t combine passion and focus. And that’s what I’m teaching you today. I hope it serves you well.

Click play to hear all of this and

(00:02:38) How I developed my OLD mindset around “obsessions”.

(00:04:47) One of the biggest lightbulb moments I’ve had in business.

(00:07:02) How I leverage obsession to succeed in life and business.

(00:12:14) The four key factors to make anything work.

(00:18:12) An inside look into my “Obsession Eras”.

(00:38:27) How to choose your obsession and make it work. (framework included).

Listen to Related Episodes:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities
• What to Do When the Unexpected Happens
• 5 Five Mindset Shifts For Business Growth

For full show notes, visit jasminestar.com/podcast/episode452

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business.

I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position.

But when I finally decided to step up in leadership, I worked on developing my Emotional Intelligence. As a beautiful byproduct came increased talent retention and mental health in the team. (Hallelujah, right?)

In this episode, you’ll learn what Emotional Intelligence is, the Goleman Framework for developing EI, and specific actions to take to measure and improve EI.

Click play to hear all of this and…

(00:00:00) The importance of emotional intelligence in leadership.

(00:00:49) My father's journey, and the challenges he faced stepping into a leader.

(00:01:43) Why I was initially reluctant to lead and the challenges I faced when scaling my business and leading a team.

(00:02:40) What emotional intelligence means and its importance in business and leadership.

(00:03:41) The importance of understanding and managing your own emotions and extending empathy to team members.

(00:05:39) Examples of emotionally intelligent leadership and its impact on team dynamics and outcomes.

(00:07:34) How I improved my emotional intelligence in team meetings and the impact it had on my leadership.

(00:08:32) One of the biggest problems in emotional intelligence in modern leadership.

(00:11:40) How you can better support your employees' mental health and well-being.

(00:12:44) Daniel Goleman's Framework for Emotional Intelligence (and a journaling prompt for each step in the framework.)

(00:17:23) Intrinsic motivation and its impact on employee productivity and retention.

(00:19:33) The key areas of empathy and social skills in emotional intelligence and how to improve each one.

(00:23:46) Your VERY first step to improving your emotional intelligence.

For full show notes, visit https://jasminestar.com/podcast/episode451

Resources:

• State of the Global Workplace Report by Gallup. 
• The Influence of Intrinsic Motivation and Synergistic Extrinsic Motivators on Creativity and Innovation
• Free EI quiz from Psychology Today (for your action step)

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Hot take: The best investment you can make for your business is choosing to train your mind. I spent years eye-rolling this truth and then tried it - and I can’t even begin to explain the game-changer it’s been for me as a business owner.

What exactly does “training your mind” look like? Don’t worry - I’m not gonna leave you hanging. In this episode, I explain the four cognitive biases that affect business owners AND how to shift each of them so you can get the success you deserve.

Click play to hear all of this and…

(00:01:40) Understanding the "Spotlight Effect" and how to stop worrying about what others think

(00:02:31) Tackling the "Illusion of Control" and finally learning to let go

(00:03:24) Avoiding the "Over-Optimism Trap" by setting realistic expectations

(00:12:45) Breaking free from "Confirmation Bias" to keep your perspective open

Listen to Related Episodes:

• 10 Ways To Avoid Getting Stuck in Business
• What to Do When You Catch Yourself Over-Thinking in Your Business
• Stuck in Business? Five Mindset Shifts For Business Growth

For full show notes, visit jasminestar.com/podcast/episode450

Can you believe we’re halfway through 2024?

(I’ll pause to let that sink in.)

This is a moment to reflect on what’s worked so far and where adjustments may need to be made. I know I might sound a little crazy, but I believe reflection has the power to reshape your perspective and reignite your motivation…and that's EXACTLY what we’re going to do today.

In this episode, I’m “bringing back” some powerful insights from two of the most popular guests we’ve had on the Jasmine Star Show this year: Sahil Bloom and Dan Martell.

Both Sahil and Dan shared their frameworks for remaining resilient and taking action towards your goals and we’re going to hone in on a few key things they discussed today so we can make the most out of 2024 and finish stronger than we started.

Click play to hear all of this and…

(00:00:00) How a visit to a McDonald's train in Barstow, CA helped me learn about the power of “halfway” points.

(00:06:31) How small, consistent actions can unlock your ability to achieve long-term goals.

(00:09:16) How you can reframe the meaning of discipline in your day-to-day life and actually see results.

Listen to Related Episodes:

• Map Out Your Next 3 Months in Less Than 30 Minutes
• Change Your Life in One Year with Sahil Bloom
• How to Push Past Your Revenue Ceiling with Dan Martell

Download the workbook so you can start taking action right away at jasminestar.com/productivity.

For full show notes, visit jasminestar.com/podcast/episode449

Real talk: Do you ever feel like you’re climbing “Cringe Mountain”?

You know, that overwhelming sensation when you’re pushing past your comfort zone, showing up online, and suddenly, it feels like you're under a microscope, with every move scrutinized?

If you’re nodding your head in agreement, lean in and hear this… GOOOOOD. This means you’re almost to the peak of the mountain. And lemme tell you, honey, that slope down is much kinder than the ride up. How do I know? I’ve been there. We all have…

In fact, in this episode, Chris Do, Personal Branding and Business Coach (and very successful entrepreneur), shares his experiences with his climb.

You’ll also hear strategies for tolerance for standing the discomfort in content creation, building community to grow your business, and the four different pricing models.

Click play to hear all of this and…

(00:02:52) An inside look at Chris’s company and how he serves creative entrepreneurs.

(00:04:39) The role free content plays on social media for building an audience and attracting potential customers.

(00:06:08) The different levels and variations of offers.

(00:10:57) The impact of hiring a coach and implementing effective sales processes on business growth.

(00:16:56) The value of brand and community OVER product and revenue.

(00:17:06) How anyone can overcome self-doubt and lack of confidence in content creation (just like Chris did!).

(00:22:19) An inside look at the marketing structure for Chris's new business.

(00:23:56) Chris's approach to creating and sharing free content, and the impact on sales of educational products.

(00:27:40) The four different pricing models and when to use each one.

(00:37:22) Why you should diversify your pricing for your offers.

(00:42:26) The importance of cultivating a warm audience for business growth.

For full show notes, visit

https://jasminestar.com/podcast/episode448

Access the Free Value-Based Pricing Mini Training:

As promised in this episode: I’m giving you a mini-training for FREE when you rate and review on The Jasmine Star Show. Your very FIRST step to determining your offer’s TRUE worth and communicating it with confidence is to click >>HERE<<!

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I’m fully convinced that the foundation for long-term success in business is not built through flashy tactics and quick wins.

Years of success have taught me that big wins are built over time: brick by brick by brick.

In this episode, I’m sharing the “brick building” actions I’ve taken in Q2 of 2024 to set up a strong foundation for future growth. Will all of them work in my favor? I don’t know. But I’m getting vulnerable and sharing them with you in real time so you can see what building a business really looks like.

From flying to Nashville for an in-person podcast session with Amy Porterfield to serving as a judge in the UPS Store + Inc Magazine’s Small Business Challenge, and even taking a personal retreat to clear my mind and refocus—this episode is packed with the (messy) actions I’m taking to build a life - and a business - I’m proud of.

Click play to hear all of this and…

(00:00:57) Behind the scenes of working with Amy Porterfield to co-host a series of podcasts with entrepreneurs from across the country.

(00:03:32) How I prepared to interview Gary Vaynerchuk on the podcast

(00:06:17) The strategic role that in-person events will have in my business, and how I’m preparing for them now

(00:09:05) What I learned from having some time away from distractions and technology… only me, my journal, and some good sushi!

(00:14:00) How to find your unique edge when you’re facing competitive situations

(00:18:36) Staying flexible even when real life doesn’t match the glamor of social media

(00:24:25) My experience as a mentor in the UPS Store + Inc Magazine’s Small Business Challenge

(00:27:17) Identifying the season you’re in so you can strategically maximize your time

(00:29:10) How I fully stepped into my role as CEO during the recent launch of Social Curator

Listen to Related Episode:

• Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities

For full show notes, visit jasminestar.com/podcast/episode447

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever wondered why some products fly off the shelves while others gather dust? Or why some services sell out in minutes and some…well, just don’t seem to move?

What's the secret that makes customers say "I need this right NOW!" and reach for their wallets?

Enter: The FBI Method. (Don’t worry, it has nothing to do with law enforcement. 😉)

What the heck is the FBI Method, you ask? I got you.

In this episode, I’m peeling back the curtain on the art of selling by sharing this psychology-based sales messaging framework that WORKS.

And the best part? It doesn’t matter what industry you’re in, you’ll be able to apply it to any offer to increase your conversions and sales.

Click play to hear all of this and…

(00:00:00) How to sell the impact of your offer and why it works like magic.

(00:01:05) What the FBI method means and how to use it in YOUR business.

(00:02:16) Real-world examples of the FBI method for service-based and product-based businesses.

(00:04:35) My own personal example of the FBI Method with Social Curator (the Software as a Service company that I founded).

Listen to Related Episodes on Sales:

• 356: Three Psychology-Based Sales Strategies to Increase Your Revenue
• 399: How to Price Your Offer to Increase Sales
• 369: How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires

For full show notes, visit jasminestar.com/podcast/episode446

As a child, he watched his mom wake up at 3:00 AM for her job at Costco…

…and by his early 20s he became a self-made millionaire. WOW. So, what’s the tea? What happened in between those two periods of time? I got you.

Think of this episode as the perfect blend of personal stories, business strategies, and insights into creating diverse and successful marketing strategies.

Enter Blake Rocha, a young entrepreneur who accumulated 18 Airbnbs, educates in the short-term rental industry, and purchased a hotel at the fresh age of 26…

In this episode you’ll hear Blake’s faceless content creation tactic, short-term rental insights and processes, and the top three reasons people don't get started in real estate.

Click play to hear all of this and…

(00:00:00) The focus and theme of this episode: wealth expansion, business, and marketing.

(00:02:15) What motivated Blake to become a successful entrepreneur.

(00:05:55) An inside look into Blake’s brilliant business model.

(00:09:24) How Blake found success in organic marketing without ever showing his face.

(00:13:10) The process of leasing properties to list on Airbnb and creating content around it.

(00:16:28) The demand for education in short-term rentals, leading to the transition into the education side of the business.

(00:19:35) The challenges Blake faced building his business as a one-man show.

(00:22:30) The top three reasons people don't get started in real estate.

(00:29:43) Blake's experience of his Instagram account being hacked and the efforts to restore it.

(00:34:26) How Blake unexpectedly purchased a hotel that he dreamed about the night before.

(00:38:40) Blake's approach to the future of marketing.

(00:40:29) The reason Blake WINS.

(00:49:03) Where you can connect with Blake.

For full show notes, visit

jasminestar.com/podcast/episode445

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Business Observation: Sometimes the best leaders had zero intention to become a leader.

Lemme explain—better yet—lemme give you an example…

When Jackie Robinson joined the Brooklyn Dodgers in 1947, he never set out to become a leader. However, his courage and resilience in breaking the color barrier in baseball made him an iconic figure and a symbol of the Civil Rights Movement showcasing how impactful leadership can emerge from unexpected places and circumstances.

Now, courage and resilience are pretty common leadership traits, but I noticed FOUR (more underrated) leadership traits that made me pause and reflect when hearing his story. So, today, I’m sharing them with you!

In this episode, you’ll learn how you can develop the best traits in leadership, the three C's of composure, and how to use them to become a better leader.

Click play to hear all of this and…

(00:00:53) My childhood obsession over a pair of shoes and what it taught me.

(00:03:36) A leader who did extraordinary things in his career and made a huge impact.

(00:04:44) The importance of blocking out distractions and visualizing success.

(00:08:47) How YOU can empower others to confront challenges.

(00:13:00) One of the most underrated qualities in leadership that leads to an environment of trust and collaboration.

(00:15:25) How to stay calm and focused during turbulent times in business.

(00:17:35) My personal experience with a leadership assessment and the discovery of her innate leadership qualities.

(00:20:26) The “three c's of composure” framework and how it can help you become a better leader.

For full show notes, visit

jasminestar.com/podcast/episode444

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

“Oprah loves your cupcakes.”

Imagine hearing THAT on the other end of the line…

Candace Nelson, one of the incredible guests that Amy Porterfield curated as a guest for our co-hosting series, received this exact call from Oprah’s producer at Harpo Studios.

Shortly after that call, Sprinkles became a worldwide brand with only one little (and new) location in Beverly Hills.

But, she’s done many more iconic things—beyond the baked goods—Candace is a business mentor for women and a New York Times Best Selling author. She’s even been a Shark on Shark Tank and a judge on Cupcake Wars and Sugar Rush.

In this episode, you’ll learn the most successful pitches on Shark Tank, tips on building your personal brand, and advice for pivoting.

Click play to learn all of this and…

(00:01:46) An overview of Candace's entrepreneurial journey (from founding Sprinkles Cupcake ATM to being a guest shark on Shark Tank).

(00:03:17) Candace's experience of feeling unmoored after selling the majority stake in Sprinkles and her desire to pivot her personal brand and talk about entrepreneurship.

(00:04:28) Discussion of Candace's experience of being featured on the Oprah show and the impact it had on her brand's success.

(00:06:55) Candace's advice when feeling the need to pivot in business.

(00:10:11) Candace's experience as a guest shark on Shark Tank (including how she got the opportunity and her interactions with the other sharks).

(00:16:07) The importance of being assertive in business (example of this through a Shark Tank experience).

(00:18:20) The two common traits of the most successful pitches on Shark Tank.

(00:20:59) What makes the best entrepreneurs (in the context of investing and partnerships).

(00:29:22) The key to staying relevant and ahead in business.

(00:34:07) The importance of building a supportive community (especially for women entrepreneurs).

(00:36:01) A conversation women need to have more of.

For full show notes, visit

https://jasminestar.com/podcast/episode443

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever heard a presentation (or speech) that made you feel like you were listening to your favorite throwback—simply because your head was continuously nodding in agreement?

If so, I’m gonna guess you felt yourself immersed in the stories the speaker was telling. And guess what? That wasn’t by accident.

In this short-n-sweet episode, I’m going to teach you how to do exactly THAT. Get ready to learn the secrets behind crafting a speech that captivates, resonates, and leaves your audience nodding along every step of the way.

Click play to hear all of this and…

(00:00:50) How to grab your audience's attention from the very beginning.

(00:05:20) My advice on organizing the “main content” of your speech or presentation.

(00:07:15) The best way to insert facts, statistics, and personal stories (to build credibility and strengthen your main points.)

(00:09:18) The importance of smooth transitions (and how to apply them!) to guide listeners from one subject to another and help them digest the information.

(00:10:14) My favorite engagement techniques to connect with the audience.

For full show notes, visit

jasminestar.com/podcast/episode442

Have you ever wondered what made Starbucks such a cultural phenomenon?

Hot take: it’s not the coffee.

It actually has more to do with their atmosphere… why, you ask?

Well, their comfy chairs, spacious layouts, and free Wi-Fi create a warm and inviting ambiance – a "third place” to be exact (what their customers TRULY wanted)…

A place to go beyond work and home to relax, socialize, or catch up on emails outside of their typical locations. By tapping into this "why" behind customer behavior, Starbucks became, well… STARBUCKS.

Ready to learn how you can tap into the “why” behind your customers’ behaviors so you can build a massively successful business? I knew I liked you.

In this episode, you’ll hear frameworks for understanding customer behavior, my top three ways to gather feedback and action steps for optimizing each stage of the customer journey.

Click play to hear all of this and…

(00:00:00) The importance of understanding customer behavior and making decisions to benefit them.

(00:02:05) The basics of customer behavior.

(00:05:48) The “Fogg Framework” and how you can use it to serve your customers and clients well.

(00:11:52) How you can use data and gather feedback to understand customer behavior.

(00:16:27) How you can combine data with feedback to make the BEST business decisions.

(00:19:23) The action steps I’m giving you after listening to this episode.

For full show notes, visit

jasminestar.com/podcast/episode441

After you listen, you may also enjoy this episode, How to Create an UNFORGETTABLE Customer Experience, >>HERE<<.

“Do you come from an immigrant family?”

When my English Professor asked me this while critiquing my first college paper… I was shook.

I’ve thought about this for years, decades, in fact. But in retrospect, it was a hidden blessing. It led me to discover passions I might have otherwise overlooked. (Ahem, like business!) Most importantly, it led me here, recording this episode for you.

So, let me ask you. Have you ever caught yourself overthinking situations in your business?

Inspired by wisdom from Jay Shetty, I've created a five-step framework that turns overthinking into an actionable plan that solves problems.

Click play to hear all of this and...

(00:01:07) My experience receiving criticism from a college professor and its impact on my confidence.

(00:02:59) Why I scratched my first Commencement Speech idea and wrote a different concept.

(00:05:38) The concept of overthinking and its impact on decision-making in business.

(00:06:32) My Five-step Framework to Combat Overthinking.

(00:11:00) My actual Commencement Speech and why this was so near and dear to my heart.

For full show notes visit, https://jasminestar.com/podcast/episode440

Can you imagine being named the BEST in the globe at what you do?

Well, That's exactly what happened to Will Guidara, the former co-owner of 11 Madison Park, and Amy Porterfield, my resident cohost, and I had the pleasure and honor to interview him. When I tell you he did NOT disappoint, y’all, Will graciously shared his philosophy of "unreasonable hospitality" and how it propelled the restaurant to be named the best in the world with us.

Now you might be thinking, “Jasmine, sounds great but I don’t own a restaurant.”

Trust me when I say that you, me, Amy, and literally any other business owner you can think of are in the business of HOSPITALITY.

In this episode, you’ll learn the concept of "unreasonable hospitality" and its application in business, how to create a stellar customer experience, and what it takes to be number one in your industry.

Click play to hear all of this and…

(00:01:02) The difference between service and hospitality.

(00:02:09) Will’s story about reaching the title of “the best restaurant in the world”.

(00:08:22) Will’s tips and insights on leadership.

(00:18:50) The importance of giving the benefit of the doubt and understanding the cost of leadership.

(00:24:32) A story Will told about serving a hot dog at a fancy restaurant and how it led to a breakthrough in hospitality.

(00:31:13) How to overcome resistance in leadership and the importance of understanding team capacity and priorities.

(00:35:24) The sacrifices Will made in pursuit of excellence and the need for balance in work and life.

(00:36:30) The concept of “unreasonable hospitality” and its impact on business leadership and customer experience.

(00:37:34) How to create a culture of normalized feedback in a business and its importance in fostering growth and improvement.

(00:38:38) The idea of making every experience into a personalized and memorable interaction.

(00:41:38) “The Rule of 95 Five” and how you can apply it in your business

(00:43:12) The impact of investing in unreasonable hospitality.

(00:46:05) Strategies for small businesses to implement and scale unreasonable hospitality in their digital offerings.

(00:50:28) Your homework assignment after listening to this episode.

For full show notes, visit https://jasminestar.com/podcast/episode439

Get a copy of Unreasonable Hospitality >>HERE<<.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

You know who knew a thing or two about defying norms?

Coco Chanel.

In the 20th century in France, women wore corsets and frilly dresses (basically only clothes that were appealing to men.)

So, what’d she do? She started designing clothes that were simple, sleek, and stylish with clean lines and timeless elegance.

And let me tell you, the whole world took notice but she didn’t stop there…

She went on to break even more rules. She chopped off her hair into a short bob, which was unheard of at the time. She rocked menswear-inspired outfits, and she even dared to use jersey fabric in women's fashion. Y’all, Chanel was a gangster.

In fact, Chanel famously said, 'In order to be irreplaceable, one must always be different.'

So, how can you break (or bend) the rules and stand out in your business? Got you covered.

In this episode, you’ll learn my framework for embracing a rule-breaker mindset, how to assess the risks and rewards when breaking a business rule, and how to address common fears and hesitations.

Click play to hear all of this and…

(00:00:00) My upbringing in a conservative home with strict rules (and how I challenged all of the ones that didn’t make sense to me.)

(00:02:53) My healthy rule-breaking framework and why I believe it’s important in business.

(00:08:26) How Coco Chanel broke fashion rules and revolutionized the industry.

(00:10:30) The Rule Breaker Mindset and four steps to take to achieve it.

(00:21:19) How to persevere in the face of challenges when rule-breaking.

(00:22:20) How to identify the right rules to break.

(00:29:53) Two strategies to inject innovation into your business.

For full show notes, visit

jasminestar.com/podcast/episode438

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

You’ve heard me talking about “getting in the room”, right?

Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too…

…“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.”

I get it. Trust me, I do.

It seems counterproductive joining a room without being sure it isn’t a fit. But what if you got so good at making the wrong room the right room? Can you imagine how great you’d be at maximizing when you DID get in the right room?

In this episode you’ll learn how much of your revenue you should be investing in educational resources, the mindset to have around making investments, and what to do when an investment doesn’t seem to be paying off.

Click play to hear all of this and…

(00:01:10) The decision-making process behind my $50,000 investment in Gary Vaynerchuk’s program.

(00:04:39) A message from my friend and peer, Brandon Kidd, on reinvesting in education and personal development.

(00:06:52) My personal experience of investing in education and coaching and what I always consider before saying yes.

(00:16:49) How you can make the absolute most of your investments.

(00:21:10) The value of seeking discomfort to grow and challenge limiting beliefs.

For full show notes, visit jasminestar.com/podcast/episode437

Resources mentioned in this episode:

• Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices with Brandon Kidd (The Jasmine Star Show)
• Five Mindset Shifts For Business Growth (The Jasmine Star Show)
• Letting Your Marketing Work For You with Billy Gene (The Jasmine Star Show)

Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?)

Because I have…

In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for their money… boy, just wait ‘til you listen.

But that’s not all. In this episode, you’ll learn strategies and tips for embracing your purpose, taking risks, and building generational wealth once and for all.

Click play to hear all of this and…

You’ll learn the best strategies for smaller businesses to compete with larger players in their industries.

(00:00:59) How Fawn pioneered her role in the Whiskey industry as a Black woman.

(00:01:56) The importance of building a brand and what it means to “own the land for the brand”.

(00:05:32) Context behind the history of the African Americans' struggle for ownership and wealth creation.

(00:11:26) Fawn’s commitment to sharing her business knowledge, especially for marginalized communities.

(00:17:35) The influence and origin story behind Fawn’s Whiskey brand.

(00:19:20) The historical significance of African Americans in the making of Tennessee whiskey.

(00:20:06) The valuable lesson Fawn learned.

(00:20:17) The moment Fawn discovered a photo that led to her starting her business.

(00:25:52) How Fawn raised funds and offered advice to women and people of color in business.

(00:27:11) The importance of confidence and faith in entrepreneurship.

(00:30:52) Fawn’s approach to challenges and embracing abundance, even in difficult times.

(00:35:26) How Fawn finds opportunities in all situations.

(00:39:10) A framework to overcome conditioning and step into confidence.

(00:47:03) How “scarcity marketing” helped her brand when they were out of stock.

(00:50:40) Fawn Weaver shares her strategy of expanding into all 50 states, contrary to industry advice, and the importance of earned media and awards in brand building.

(00:59:35) How you can pre-order Fawn’s new book, "Love and Whiskey."

For full show notes, visit: https://jasminestar.com/podcast/episode436

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

My mentor, Susan Sierota, introduced me to a concept that took me a hot minute to grasp….

But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.”

If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.**

But one thing this mindset shift taught me is that the path to true profitability is about aligning with our purpose, not just the revenue. It's about making choices that resonate with our core, even if they seem counterintuitive at first glance. (Phew…how’s that for a cliffhanger?)