The Manager’s Playbook: Gustavo Lopez - Fuerza Regida, Latin Music's Global Rise, Street Mob Records, Reggaeton & Artist Development (EP 90)

Fuerza Regida is selling out stadiums, Latin music is dominating global charts, and independent labels are building some of the biggest businesses in music. So why is the industry still playing catch-up?

In Episode 90 of The Manager’s Playbook, Mauricio Ruiz sits down with Gustavo Lopez, the veteran music executive who helped bring reggaeton to the mainstream through Machete Music and worked with artists like Daddy Yankee, Don Omar, and Wisin & Yandel.

Now serving as president of Street Mob Records, Gustavo shares an inside look at JOP's vision for Fuerza Regida, the rise of música mexicana, and how independent artists are turning cultural influence into lasting businesses.

We get into the realities of artist development, A&R, record label deals, advances and recoupment, building strong management teams, and why Latin music's commercial power is still underestimated by much of the industry.

A conversation for artists, managers, and aspiring music executives looking to understand where the music business is headed.

A conversation like this doesn’t come cheap.

Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at ⁠⁠⁠⁠https://www.patreon.com/cw/TheManagersPlaybook⁠⁠⁠⁠

Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Sundays @ 10am ET