Welcome to The Money Trench! This week, Mark is joined by Josh Mateer, Head of A&R for Europe, Middle East and Africa at SoundOn, TikTok’s artist and label services platform. From his teenage days playing in punk bands and promoting shows in Belfast, to stints at Warner and Sony, and working with the legendary Seymour Stein, Josh has built a career that bridges grassroots music culture and the cutting edge of global artist services. In their chat, the pair discuss how TikTok is shaping the future of music discovery, why data and instinct must work hand in hand, and what it means to nurture sustainable artist careers in a world of viral hits and streaming economies. NEWSLETTER Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories. SOUNDON The Money Trench is sponsored by SoundOn. TIXEL The Money Trench is sponsored by Tixel. PPL The Money Trench is sponsored by the PPL. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on: Instagram: @the_money_trench LinkedIn: The Money Trench Website: The Money Trench GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here! Thanks to our partners SoundOn Tixel PPL Earth/Percent Tom A Smith Aimless Play Fourth Pillar Sennheiser Junkhead Studio Tape Notes Executive Producer: Mike Walsh Producer: Tape Notes
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