Why Most Merchant Processors are Hiding Their Real Fees

In this episode of the Paycast Network, host Chase sits down with industry innovator Zac Gottlieb, founder of Tampa Bay Pay, to pull back the curtain on the often-misunderstood world of payment processing. Zach shares his journey from operating as a solo producer in Richmond, Virginia, to organically building a dynamic sales team in St. Petersburg, Florida, detailing the operational shifts required to scale a business based on reputation rather than cold recruitment. From breaking down the complex mechanics of interchange rates and exposing the hidden costs of flat-rate pricing models, to dropping a hot take on why merchant processors should be held to the same rigorous professional standards as CPAs, lawyers, and bankers, this conversation offers an illuminating, no-nonsense look at how radical transparency and authentic relationships are rewriting the script for local business growth.