I spent this entire stream hunting down one of the hardest trucks to buy in America: the Ford F-150 Raptor R. Dealer after dealer either had nothing available or tried to justify $25K–$30K over MSRP like it was normal. I walk you through the real Raptor R market, why $10K over is actually considered a “good deal,” and how quickly things change once a dealer realizes who they’re talking to. If you want to see how markups really work and why some trucks are nearly impossible to negotiate this one tells the whole story.
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