165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Giving spotlight to a game-changing snack company that’s literally saving our livers one chip at a time (while tasting incredible) — Ancient Crunch. Founder Steven Rofrano started his journey with a simple question: why are we still putting seed oils in everything? This led to Steven challenging himself to create chips that actually nourish, rather than destroy cellular health. Remember: Americans used to spend 30% of their income on food in the 1950s. Today, it’s just 11%. We’ve sacrificed quality for quantity, and our health is paying the price. 

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Timestamps:

00:00 Intro

02:20 Steven Rofrano’s Story and Journey to Masa Chips

08:23 Why Remove Seed Oils in Our Diet?

19:27 Non-Organic & GMO-Foods Toxicity 

20:34 Founding of Ancient Crunch (Masa Chips)

28:08 Nutrient Density in Foods

32:41 From 30% to 11% Household Budget for Food

35:02 Masa Chips Production vs. Big Snack Industry

39:28 Avoidance of Using Artificial Additives & Preservatives

49:20 Where is Ancient Crunch Going?

52:53 Sourcing of Raw Ingredients

57:07 Final Question: What does it mean to you to be an “Ultimate Human?”

Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions.

Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation.  Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature.

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