This Week: AT&T’s Customer-First Strategy with Jenifer Robertson

Analysts Don Kellogg and Roger Entner are joined by Jenifer Robertson, Executive Vice President & General Manager of Mass Markets at AT&T, to discuss the company's recent successes driven by its customer-centric initiatives.

00:00 Episode intro

00:24 AT&T's Guarantee has led to satisfaction

03:33 Churn is at low levels

04:32 Best deals for everyone rewards existing customers

07:08 AT&T Turbo and Internet Air

08:31 Leadership changes spurred technological investment

11:26 Fiber has proven reliable

13:21 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Jenifer Robertson, AT&T, guarantee, network, AI, churn, FWA, convergence, AT&T Turbo, AT&T Internet Air, fiber, reliability