This Week: Comcast’s Xfinity Membership and the True Nature of Rewards Programs

Analysts Don Kellogg and Roger Entner discuss Comcast’s new loyalty program, Xfinity Membership, and whether it will work as intended for the cable giant.

00:00 Episode intro

00:25 Xfinity Membership overview

02:18 Loyalty plans actually drive acquisitions

04:04 Tangible vs. vague rewards

05:17 Verizon and T-Mobile's loyalty programs

06:49 Will these programs work for cable?

07:58 Customer care as a potential perk and episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Comcast, Xfinity, cable, loyalty, T-Mobile, Peacock, Verizon, churn, NPS, customer-centric, support