This Week: The Origins of the Verizon Credo with Jim Gerace

Analysts Don Kellogg and Roger Entner are joined by Jim Gerace, former Chief Communications Officer of Verizon, to discuss the formation and legacy of the Verizon Credo, as well as how the core values it espouses have contributed to commercial success.

00:24 Verizon Credo concept

02:48 Origins of the Credo

06:39 Adoption of the Credo

09:34 Evolution of the Credo

10:44 Verizon's emphasis on the customer

14:41 Longevity of the Credo

17:23 Constructive dissent concept

19:13 Episode-wrap

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Jim Gerace, Verizon, Verizon Credo, Dennis Strigl, Ivan Seidenberg, customer service, mission statement, core values, Bedminster