This Week: Titans of Prepaid with Nancy Clark of Verizon Value

Analysts Don Kellogg and Roger Entner are joined by Nancy Clark, President of Verizon Value, to discuss the company's commitment to revitalizing prepaid.

00:24 Verizon's turnaround of prepaid brands

02:51 Brand differentiation

04:47 Straight Talk's branding

05:50 Customer service's impact on strategy

07:36 Blurring of market segments

09:53 Churn success

11:04 Competition assessment

12:07 Distribution networks

12:52 Episode wrap-up

Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Nancy Clark, Verizon, Verizon Value, TracFone, Visible, Straight Talk, Total, rural, MVNO, MNO, churn, T-Mobile, Mint, distribution