Fixing Brain Rot, The 'Maxxing Obsession & Is Cereal Junk Food?

Is Bran Flakes really junk food? Are our attention spans under threat? And have we reached peak optimisation culture? 

This week we unpack the government's proposed changes to healthy eating guidelines, which could see breakfast cereals like Bran Flakes classified as HFSS foods, and explore what the debate reveals about fibre, free sugars and how we define healthy eating.

We also dive into new research on doomscrolling, TikTok and attention spans, including the surprising activity that may help strengthen our ability to focus. Plus, from slowmaxxing and joymaxxing to spermaxxing and nonnamaxxing, we explore the internet's latest wellness obsession and ask whether the drive to optimise everything is finally starting to backfire.

Drop Gabrielle an email to sign up as a research participant: [email protected]

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Send your questions for our weekly Q&A to ⁠⁠[email protected]⁠⁠

For more from Rhi and Ella: 

• Order your copy of Ella's new book: ⁠⁠⁠⁠⁠⁠⁠Quick Wins: Healthy Cooking for Busy Lives⁠⁠⁠⁠⁠⁠⁠
• Order your copy of Rhi's new book: ⁠⁠⁠⁠⁠⁠⁠The Fibre Formula⁠⁠⁠⁠⁠
• Sign up here to check out Rhitrition+ new Food Freedom course: ⁠Rhitrition+⁠
  

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