Dr Sanjeev Singh on How Social Media Predicts Election Outcomes - Part 2

Dr. Sanjeev Singh is a distinguished journalist-turned-academic, currently serving as the Dean of Bennett University's Times School of Media. He has played a key role in the launch of several data-driven, interactive media properties, using data and video to cover significant events such as the Lok Sabha elections, Union Budgets, and various state assembly elections. In this second part of a two-part conversation, we explore his groundbreaking book, The Online Effect: Decoding X to Predict Election Outcomes, which examines the increasing convergence between online and offline political campaigning in India.