Korda Marshall has spent more than 40 years at the heart of the music industry, helping shape the careers of some of the biggest artists ofthe last few decades. From signing Take That and backing Muse, to working withThe Darkness, James Blunt, Green Day and many more, his career has been built on spotting the potential that other people often missed
In this episode, Korda talks about being fired before Take That became huge, using the payout to launch Infectious Records, discovering Muse while they were still teenagers, passing on Radiohead, and hearing American Idiot before it was released
He also breaks down what A&R actually does, why great artists still get overlooked, and what it really takes to recognise a hit before the rest of the world catches up.
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