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The Crazy 400-Year History of Live Music

52 min•21 september 2026

Om avsnittet

From 1600s opera houses to stadium tours, Live Nation and billion-dollar concerts, we look at how the live music industry was built.

Turns out, promoters have been using the same tricks for hundreds of years: tiered tickets, overpriced drinks, manufactured hype, venue monopolies and huge financial gambles.

This is the 400-year story of concert promoting.

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