B Corp - Greenwashing or game changer?

B Corp is a global certification that certifies the social and environmental impact of a company, aiming to change the economic system towards accountability and a stronger community focus.  More and more conscious consumers are looking out for the circled B on websites and products to determine whether a company is sustainable. But how easily is the certification handed out? What does B Corp really stand for?  And how do they make sure that they're not being used for greenwashing?

Maria Correa, Head of Communications and Community Engagement at B Lab Europe answers all of this and more in a candid discussion about the advantages and limitations of B Corp from both a company and a consumer perspective.  

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