Conversion to organic

What does it take for a farmer to convert to organic? What are the main hurdles and why is it so hard sometimes? 

We talk to French vegetable farmer Tiphaine Quemener and Spanish almond farmer Pedro Liñan to learn about their personal experience with the conversion process as well as to Maxime Durand, co-founder of the French “conversion brand” BioDemain about the motivation behind his venture.

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