Regenerative agriculture Rainforest Alliance

Juliana Jaramillo leads the Rainforest Alliance's regenerative agriculture initiative. Some of you may be familiar with their "green frog" certification! We talked to her about the Rainforest Alliance's mission and her views on regenerative agriculture. Juliana emphasized its significance and how it's not a blanket solution and the approach must be adapted to local realities and contexts. Becoming a regenerative producer is a journey and starting from conventional farming, the path involves efficiency, substitution of harmful inputs, and a complete system redesign she told us.

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