2023 Recession - How To Survive | Spotify Video Exclusive

“How will I win when everybody else is losing?” Today, Leila (@LeilaHormozi) shares with us on how to prepare for and survive a recession based on her experience during the COVID-19 pandemic. She also emphasizes the importance of making a plan, shifting from peacetime to wartime mentality, adjusting marketing strategies, and acting despite challenging circumstances.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(0:49) - During recession: unemployment, lower purchasing power, manufacturing declines

(2:43) - Create game plans, reassure employees, embrace competitive greatness

(4:20) - Show up for team, communicate more, reassure clients

(6:43) - Four tactics for preparing for a recession

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