BEST Way to Create Authority in a New Market | Spotify Video Exclusive

"I think that you have to build more authority or credibility with the client prior to selling them." Today, Leila (@LeilaHormozi) shares valuable insights on how to effectively communicate the value of a new product in a market that is not familiar with it. She emphasizes the importance of building authority and credibility with potential clients before selling to them to increase their trust in the product.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(0:23) - Educate market to understand product value

(1:40) - Over-emphasize education for buyers

(2:36) - Bridge authority gap, associate with new domain

(3:19) - Make self an authority to gain trust in new product

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