What Business to Start in 2023 | Spotify Video Exclusive

"The best CEOs make decisions based on the worst case scenario." Today, Leila (@LeilaHormozi) shares her 10-step process for figuring out what business to start, including creating a mission statement, identifying core values, and analyzing worst-case scenarios. By applying these decision-making filters, viewers can choose the opportunity that aligns with their strengths, values, and goals.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(00:43) - Lack of strategy, decision filters, & Top 5 opportunities (02:48) - Likes, dislikes, strengths and weaknesses (04:53) - Create a mission statement (05:46) - Mission statement helps filter opportunities (08:01) - Worst-case scenario analysis to make decisions (09:25) - Do not rely on emotions, prioritize downside protection

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