Erin McGoff: If You're Afraid Someone Will Copy Your Content, You Don't Have A Real Brand

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Erin McGoff spent 30 minutes making a video about the world's most annoying interview question, went to sleep, and woke up to 20 million views. Then she deleted the account. She was an award-winning filmmaker with her sights on Sundance, and "influencer" was the last thing she wanted to be.

Jun talks with Erin about what changed her mind, how her work as a filmmaker assisted her creator career, the impact of her work on other people’s lives, and her "seeding vs. harvesting" seasons for avoiding burnout.

They break down her content strategy, operations, and systems that led her to scaling her platform to millions and launching her career-focused app “StupidFish.”

This episode is for the creators who want to be taken seriously and the professionals scared a personal brand will cost them that.

Chapters:

02:06 Where the drive to serve comes from
04:27 Letting go of the Sundance dream
08:24 The viral video she ran away from
12:05 Inside her lean operation
14:12 Why she still edits everything herself
18:20 Treat content like a job
20:02 Be your own CFO
26:09 The one question that makes decisions easy
27:54 Dream life vs. dream job
32:45 Build StupidFish
38:29 What hiring taught her about leadership
43:22 The 25,000-person waitlist
44:24 How she stays in tune with her audience
47:41 For anyone afraid to be seen

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