"I Don't Have Time" Is A Lie: How A Doctor Built A Personal Brand In Med School | Dr. Sasha Haddad

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Dr. Sasha Haddad became one of the internet's first doctor-creators almost by accident, filming lighthearted skits in her scrubs between shifts while the world was stuck at home during the pandemic. What started as a study break turned into a personal brand with millions of followers, even though nearly everyone around her told her it was a waste of time.

Jun talks with Sasha about what it takes for a professional to put themselves online, the time she was told to choose between her platform and a job offer, and why she treated her following as an advantage to her career rather than a red flag, even when her mentors saw it the other way.

This one's for those who’ve been told a personal brand isn't for someone like them, and experts who are sitting on knowledge they can't figure out how to share.

Chapters:

• 01:24 Getting shunned by immigrant parents
• 03:06 The billboard test for what to post
• 07:00 Posting through med school
• 08:11 Why pressure made her most creative
• 12:55 The post-residency creative roadblock
• 16:19 "Once Upon a Doctor" & growing with your audience
• 18:20 Evolve or get left behind
• 21:56 Overcoming the cringe-factor of being a professional online
• 30:32 When she was told to choose between her platform and the job
• 36:06 How to stop overthinking getting started
• 42:02 How to package expertise into short form content
• 47:10 How platforms have changed
• 54:16 The mindset that kills the fear of posting

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